eCRM software
Grow your business with an all-in-one eCRM tool
An eCRM (electronic customer relationship management) platform centralizes customer information, giving you a clear view of every interaction across the sales cycle.
When you spread data across tools, you lose visibility and miss opportunities. Pipedrive’s eCRM lets you track progress and improve performance from a single location.
Use Pipedrive to manage sales pipelines, track interactions and close deals faster in an intuitive platform.
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Manage and grow relationships with an eCRM platform
eCRM solutions connect your data, activities and sales pipeline, letting your sales team focus on moving deals forward and building stronger customer connections.
Manage customer data more effectively: Store contact data, review past interactions and track upcoming activities to close more deals.
Improve sales pipeline management: Monitor deals in a visual sales pipeline to nurture every lead from first contact to close.
Make smarter decisions with customer insights: Analyze customer behavior with real-time data to identify trends and refine your sales approach.
Pipedrive eCRM Features
What to look for in an eCRM platform
An effective eCRM solution should include a range of features to efficiently manage sales deals.
A simple interface: Use an intuitive platform that’s easy to navigate and quick to adopt, so your team can start selling instantly.
Customizations: Personalize your CRM software to your unique business processes.
Detailed reporting and CRM analytics: Track business growth and realign your sales strategies to hit every target.
Integrated project management: Oversee all ongoing projects inside your eCRM system to track growth and focus on goals.
A built-in campaigns builder: Send emails to customers directly from your eCRM tool.
Accelerate revenue growth across teams
Starting sales from scratch can feel overwhelming, and scattered data slows progress.
Centralize your data in an eCRM to monitor key marketing channels, track performance and remove guesswork.
Pipedrive connects sales and marketing in a single platform, aligning both teams so they can work together to increase revenue.
Discover Pipedrive’s team management features

Understand your customer base’s needs
Tracking customer needs and their key differences across locations and sectors can be difficult without a central system.
Store all contact data in an eCRM to gain full visibility and create filters that deliver messages to the right audience.
Pipedrive’s contact management lets you capture detailed information and tailor your strategy to boost engagement and sales.
Automate repetitive tasks and follow-ups
Manual follow-ups and repetitive tasks consume hours you could dedicate to driving revenue.
With an eCRM, you can automate pipeline activities, schedule meetings and coordinate campaigns without losing focus on high-priority tasks.
Pipedrive’s workflow automation handles all these activities, as well as scheduling email and phone call follow-ups to nurture leads and prospects effectively.
Learn how to boost conversions with Pipedrive’s sales automations
Visualize sales performance and optimize for success
Without clear sales data, tracking performance and adjusting strategies becomes guesswork.
Use an eCRM to generate visual, easy-to-read reports to break down metrics and uncover actionable insights.
Pipedrive’s Insights feature offers customizable dashboards, preset report templates and shareable live data to keep your team informed.
Simplify document management to focus on what matters
Creating, sending and tracking documents manually wastes valuable time that could drive sales.
An eCRM can streamline document management, letting you generate, auto-populate and share templates instantly.
With Pipedrive’s Smart Docs feature, you can create proposals and quotes, auto-fill contact information and send traceable links for faster deal closures.
Over 500+ integrations
Expand the capabilities of Pipedrive with hundreds of apps and integrations

How Accentuate grew revenue by 1000%
Accentuate used to rely on spreadsheets to manage lead and customer data, which caused opportunities to go unnoticed.
Within four years of adopting Pipedrive’s CRM solution, Accentuate increased annual revenue tenfold by scaling and visualizing the sales process with the eCRM.
“If you want to scale and manage your client base effectively you need a CRM, like Pipedrive, simple as that.”
Reach more qualified leads with the LeadBooster add-on
LeadBooster connects you with a wider pool of qualified leads to grow your sales pipeline, increase conversions and improve customer satisfaction.
Chatbot: Engage website visitors instantly and capture their information 24/7 to improve the user experience.
Live Chat: Start real-time conversations to answer customer support questions and connect with potential customers.
Prospector: Find and reach outbound leads with accurate contact information to expand your sales opportunities.
Web Forms: Collect inbound leads directly from your website or social media apps, then feed them into your pipeline for faster follow-ups.