Without a clear view of how your contacts engage with your campaigns, your sales reps will struggle to tailor marketing efforts and turn prospects into deals.
Pipedrive Campaigns’ all-in-one email tracking tool lets you monitor your email performance over time and by location. Keep track of delivery rates and see who’s most responsive to your marketing messages so you can better strategize and improve conversion rates.
Full access. No credit card required.
Monitor email opens and click-through rates to gain insight into who is engaging with your emails
Deliver content to the right audience, so your hottest leads don’t miss out
Get real-time updates about how your campaigns are performing so you can perfect your marketing strategy
Track how your contacts engage with embedded email links
Mark contacts as subscribed or unsubscribed to stay compliant with GDPR
Check which contacts have engaged with your email marketing campaigns and how
Pipedrive’s email analytics features allow you to track the success of your email campaigns, giving your sales team valuable insights. Stay on top of the game by knowing exactly how subscribers engage with your emails, who’s opening them and how many links clicks you’re getting. These numbers will appear as percentages, which show clearly whether your email campaigns are doing well.
With Campaigns’ email analytics, you’ll also gain valuable insights into where your subscribers are and when your emails are receiving the most clicks. Use the info to send follow-up emails at the perfect time to reel in the highest level of engagement.
Knowing which campaigns win your subscribers’ hearts can be difficult without a dedicated tool.
With Campaigns by Pipedrive, you can measure how many emails were successfully delivered and how many bounced. You can then tailor your workflow with engagement filtering.
Test new email designs with Campaigns’ built-in drag-and-drop editor. Try out different pricing or fonts, embed new gifs, or even change links to social media. Our no-code email template builder will give you the tools to craft professional emails without HTML or CSS – although you can also import templates with the HTML code.
If someone unsubscribes using the link in your email campaign or moves an email to their spam folder, it will also show in your campaign report.
Having data scattered across different software is often confusing and can lead to data loss.
Campaigns by Pipedrive lets you integrate your email marketing analytics with data straight from your marketing software. View a list of subscribers who’ve received your email campaign and see which links they’ve clicked so you know what’s grabbing their attention. Oversee every campaign a contact has interacted with and view their subscribed status.
Remember that your email clients must opt-in to email marketing to comply with GDPR. If a contact unsubscribes, you need to know so you can stop sending them email campaigns.
Emailing is one of the most affordable and quickest channels for salespeople to deliver their marketing messages. To deliver results, it’s important to make sure emails are targeted, engaging and personalized.
Pipedrive CRM’s email inbox connects to your email service provider to help you zero in on the hottest leads. Collaborate with your sales team and effectively engage with segmented contact groups to win more prospects.
Email templates: Use email templates to send more personalized emails in less time. Browse customizable, ready-made templates and auto-populate them with contact info.
Email sync: Send and receive emails from your work or Pipedrive inbox instantly or use Smart Bcc to sync emails one by one.
Do more with your CRM software with the hundreds of integrations available in our Marketplace
Email tracking features monitor email metrics to track how leads and partners interact with your campaigns so sales teams can improve email deliverability. They might offer functionalities like real-time notifications, email scheduling and marketing automation features.
Email tracking software monitors email activity using read receipts, tracking pixels and trackable links. You can enable email tracking inside your Pipedrive account by going to your Personal Preferences and toggling open tracking and link tracking.
Many email tracking services offer free email tracking or free plans, but the features available may be limited. The best software should have features to suit small businesses and larger corporations, 24/7 customer support and full integration with your sales engagement platform.