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CAMPAIGNS BY PIPEDRIVE

Email tracking software

A CRM email strategy that wins prospects

Without a clear view of how your contacts engage with your campaigns, your sales reps will struggle to tailor marketing efforts and turn prospects into deals.

Pipedrive Campaigns’ all-in-one email tracking tool lets you monitor your email performance over time and by location. Keep track of delivery rates and see who’s most responsive to your marketing messages so you can better strategize and improve conversion rates.

Full access. No credit card required.

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The key features of an email tracker

Click tracking

Monitor email opens and click-through rates to gain insight into who is engaging with your emails

Targeted delivery

Deliver content to the right audience, so your hottest leads don’t miss out

Performance measuring

Get real-time updates about how your campaigns are performing so you can perfect your marketing strategy

Link tracking

Track how your contacts engage with embedded email links

Subscriber filter

Mark contacts as subscribed or unsubscribed to stay compliant with GDPR

Recipients tab

Check which contacts have engaged with your email marketing campaigns and how

Campaigns by Pipedrive

Campaigns by Pipedrive brings marketing and sales under one roof, so you can grow and nurture your target audience into sales-ready prospects.

Unify sales and marketing data in one place

Craft beautiful campaigns in minutes

Segment your audience to win prospects

Improve engagement with real-time reporting

Starting from

$32.50

per company per month, billed annually
or $39 per company per month, billed monthly

Learn more

Qualities of a good email tracking tool

Here are features that any good email tracking tool should have:

  • Check email delivery status: Know how many of your emails are getting where they need to and how many have bounced or been reported as spam.

  • View data showing campaign performance over time: Allow your sales team to stay on top of email performance with email analytics reports that provide real-time updates on click rates and open rates.

  • Monitor link performance: Find out if your email list is interested in the content of your emails. A good email tracking tool shows metrics on who’s engaging with your campaign links.

  • Show contact and engagement data in one place: Your email tracking tool should integrate contact and engagement data so you know who’s engaging with each campaign.

The benefits of email tracking software

SOFTWARE FEATURE

Track engagement rates

Pipedrive’s email analytics features allow you to track the success of your email campaigns, giving your sales team valuable insights. Stay on top of the game by knowing exactly how subscribers engage with your emails, who’s opening them and how many links clicks you’re getting. These numbers will appear as percentages, which show clearly whether your email campaigns are doing well.

With Campaigns’ email analytics, you’ll also gain valuable insights into where your subscribers are and when your emails are receiving the most clicks. Use the info to send follow-up emails at the perfect time to reel in the highest level of engagement.

Read more about Campaigns’ email analytics

SOFTWARE FEATURE

Craft perfect campaigns

Knowing which campaigns win your subscribers’ hearts can be difficult without a dedicated tool.

With Campaigns by Pipedrive, you can measure how many emails were successfully delivered and how many bounced. You can then tailor your workflow with engagement filtering.

Test new email designs with Campaigns’ built-in drag-and-drop editor. Try out different pricing or fonts, embed new gifs, or even change links to social media. Our no-code email template builder will give you the tools to craft professional emails without HTML or CSS – although you can also import templates with the HTML code.

If someone unsubscribes using the link in your email campaign or moves an email to their spam folder, it will also show in your campaign report.

Check out our email builder

SOFTWARE FEATURE

Integrate marketing analytics

Having data scattered across different software is often confusing and can lead to data loss.

Campaigns by Pipedrive lets you integrate your email marketing analytics with data straight from your marketing software. View a list of subscribers who’ve received your email campaign and see which links they’ve clicked so you know what’s grabbing their attention. Oversee every campaign a contact has interacted with and view their subscribed status.

Remember that your email clients must opt-in to email marketing to comply with GDPR. If a contact unsubscribes, you need to know so you can stop sending them email campaigns.

Discover how you can segment your email list with Campaigns

SOFTWARE FEATURE

Sync your email inbox

Emailing is one of the most affordable and quickest channels for salespeople to deliver their marketing messages. To deliver results, it’s important to make sure emails are targeted, engaging and personalized.

Pipedrive CRM’s email inbox connects to your email service provider to help you zero in on the hottest leads. Collaborate with your sales team and effectively engage with segmented contact groups to win more prospects.

  • Email templates: Use email templates to send more personalized emails in less time. Browse customizable, ready-made templates and auto-populate them with contact info.

  • Email sync: Send and receive emails from your work or Pipedrive inbox instantly or use Smart Bcc to sync emails one by one.

A world of integrations at your fingertips

Do more with your CRM software with the hundreds of integrations available in our Marketplace

Gmail

Access Pipedrive CRM data inside Gmail and give valuable sales context to your emails. Try the Gmail integration.

Microsoft Teams

Stay on top of deals with real-time updates. Schedule and join video meetings straight from your CRM. Try the Microsoft Teams integration.

Slack

Keep everyone on your team informed and search Pipedrive contacts, organizations and deals. Try the Slack integration.

WhatsApp

Manage WhatsApp conversations with leads and prospects on one platform. Assign chats to team members and use messaging templates to send follow-ups proactively. Try the WhatsApp integration.

Zapier

Integrate your CRM in thousands of ways with the most popular apps using Zaps that enable quick triggers and automation between tools. Try the Zapier integration.

Zoom

Schedule video meetings and conference calls directly from your pipeline management tool. Try the Zoom integration.

How Trainify saves 2 hours per week with Pipedrive Campaigns

Corporate education company Trainify was used to bulky CRMs but needed something lighter that would be easier to grow with.

Campaigns by Pipedrive was easy to pick up and streamlined the onboarding process, helping Trainify expand its CRM usage. By combining CRM and email marketing into one solution, Trainify also saved time and money and reduced the risk of human error.

“Having CRM and email marketing in one tool has accelerated the preparation of campaigns, as there is no extra data export/import necessary.”

Read the case study

Email tracking software FAQs

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

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