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CRM pharma

To be successful in business, pharmaceutical companies of all sizes must be able to access and manage large amounts of client and product data.

A CRM system provides a centralized database that lets pharma companies use this information to refine sales processes and improve relationships with doctors, pharmacies and healthcare facilities.

Learn how Pipedrive can help you manage customer information, optimize pricing and sales strategies and build efficient workflows with your pharmaceutical sales team.

Full access. No credit card required.

CRM Pharma
What to look for in a CRM for Pharma

What to look for in a pharmaceutical CRM solution

Here are four key features a CRM for life sciences, or CRM system for pharma, should provide:

  • Lead generation and tracking. Access a prospect database, capture leads automatically and streamline lead management with lead generation software.

  • Account management. Centralize your CRM software so your reps have all the info they need to organize meetings or nurture relationships with doctors, pharmacies, medical professionals and other key players in the pharma industry.

  • Marketing campaign management. Segment your audience, analyze campaigns and promote new pharmaceutical products with email marketing software.


Nurture customer relationships with omnichannel campaigns

Busy hospitals and healthcare facilities need a seamless end-to-end experience from pharma companies.

A pharma CRM lets consultants deliver personalized marketing campaigns and top-notch customer support by using multiple communication channels.

Pipedrive’s CRM platform allows you to provide a consistent experience across multiple channels, convert more prospects and improve customer relationship management.

Learn more about Pipedrive’s campaign management features.

Boost sales performance with data-driven insights

Without a sales tool to provide analytics, sales reps in the pharma industry will struggle to leverage customer data.

A CRM for pharmaceutical companies analyzes buying trends so you can make proactive decisions, drive sales and improve the customer experience.

Use Pipedrive’s life sciences CRM sales tools to generate custom reports from real-time customer data, forecast revenue and identify key strategies that drive conversions.

Learn more about Pipedrive’s Insights and reports.

Data-driven Insights

Tailor your communications with in-depth segmentation

Catering to a broad range of customers and distributors in the pharmaceutical industry can be challenging.

A CRM for pharma lets you segment your audience into key groups like physicians, clinics and hospitals to help deliver tailored campaigns based on data-driven insights.

Pipedrive’s intuitive segmentation tools allow you to target key market segments with highly personalized campaigns.

Learn more about Pipedrive’s segmentation features.

Customize your CRM to meet your business’s unique needs

Not all pharmaceutical businesses have the same needs, workflows and sales pipelines.

Pharmaceutical CRM software lets you add customizable pipelines and fields, use sales automation and integrate with other tools to boost functionality.

Pipedrive’s CRM for pharma companies empowers you to manage your sales processes and customer relationships in your way.

Learn more about Pipedrive’s customizable CRM features.

Integrate CRM

Over 400+ integrations

Expand the capabilities of Pipedrive with hundreds of apps and integrations

Campaigns by Pipedrive

Campaigns by Pipedrive brings marketing and sales under one roof, so you can grow and nurture your target audience into sales-ready prospects.

Unify sales and marketing data in one place

Craft beautiful campaigns in minutes

Segment your audience to win prospects

Improve engagement with real-time reporting

Starting from


per company per month, billed annually
or $39 per company per month, billed monthly

Learn more

How Pipedrive helped Advanced Stem Cell Institute convert 89% of patients

Using spreadsheets and a separate phone solution, Advanced Stem Cell Institute found it hard to track and maintain contact with their customers.

The company boosted patient conversions to 89% by integrating Pipedrive’s sales CRM with an SMS solution, automating key processes and centralizing customer data.

“The Automations feature is amazing. New deals, confirmed bookings, setting reminders, sending messages. Sometimes, you don’t want the staff to think, just do. Pipedrive helps staff stay on track with activity reminders.”

Read the case study

Advanced Stem Cell Institute Case Study

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

Empower your sales team with Pipedrive’s CRM for pharma