Drive subscriptions, engage your target audience and supercharge business growth. Pipedrive’s media CRM empowers you to plan and manage media events, optimize ad revenue and streamline your internal operations.
Media CRM (customer relationship management) software allows you to enhance and streamline your advertising efforts. Visualize available inventory, manage subscriptions, track payments and minimize human error with custom workflows and automation.
Reengage lapsed subscribers with renewal-focused automation. Prioritize your efforts and retain valuable customers with real-time membership status analysis.
Follow up with subscribers and send personalized emails based on past communications. Target the right members with the right message at the right time.
Segment your subscribers into custom dashboards. Learn who your target audience is, how to engage them and what they want from your publication.
Build a seamless internal operation with automation. Create, assign and track tasks across your organization with custom workflows.
Sell tickets, attract potential sponsors and take payments. Run your events with ease and ensure seamless communication with attendees.
Engage with subscribers by email, phone, live chat and social media from a single platform. Give your customers every opportunity to reach out.
You could miss deadlines and lose sponsors if your internal operations are unorganized. Without a centralized subscriber and sponsor management system, it’s difficult to nurture and maintain long-term, profitable relationships.
A media publishing CRM will help you expand your lines of communication and keep your stakeholders in the loop.
Even with a large audience, you may struggle to convert readers into paying subscribers.
Pipedrive tracks communication history and contact information so you can target non-paying supporters with personalized content designed to convert.
Track communications with Pipedrive
Managing contacts across several systems can be overwhelming.
CRM media publishing software makes it easy to track subscriber and sponsor information. Pipedrive stores an intricate record of payments and communications so you can keep tabs on your supporters.
Find out how you can manage subscribers and sponsors with Pipedrive
Employee alignment and shared goals are key to your publication’s success.
Implementing a CRM allows you to connect all of your departments using apps like Slack and Gmail. Now, every team member can access critical information to win a sponsor over and share important updates in an instant.
Discover how you can align your teams with Pipedrive
Media outlets have specific requirements when catering to external stakeholders, so make sure you install a CRM capable of meeting those needs.
Here’s what to look for when identifying a CRM for your publication:
What are your subscriber retention rates and how many sponsors have you onboarded this year? A CRM will store and display key information so you can make informed decisions.
Events can be chaotic. Choose a CRM that helps you keep track of your events and their success in one place to relieve the pressure.
Finding an adaptable CRM is critical for your growth. A good media CRM will support your operations in the early days and grow with you as you scale.
Your members range from fans to subscribers and sponsors. To reach each group effectively, you need to have a system that segments your advocates and provides you with an aerial overview of each group.
Pipedrive allows you to create custom fields from the get-go. Use automation to segment and nurture your supporters based on behavior or interest level, and create a delightful customer experience that drives your publication’s credibility to new levels.
If you want to convert leads into subscribers and sponsors, you’ll need to curate messaging based on their interests.
Once created, you can target the right prospects with content that resonates. Automatically inform your subscribers of exciting publication developments and encourage your sponsors to increase their backing with insights into event success and financial performance.
Pipedrive’s insights and reporting features allow you to group key metrics into unique data sets. Make pivotal decisions based on powerful observations.
Perhaps you want to isolate print from digital subscribers or create a special dashboard for older sponsors. Customize the reports and analytics most critical to your publication or programming.
Automate your workflows with our powerful media CRM solutions. Optimize your publishing operations by integrating Pipedrive with your communication and contact management tools in real-time.
Here are some essential integrations for media teams:
Converting website visitors to promising leads is a sure-fire way to gain new subscribers. Create beautiful pop-up forms to drive conversions on your online publication or programming.
Explore Pipedrive’s Poptin integration.
Events are as exciting as they are dynamic. Make sure your teams are aligned and prepared before you address your supporters.
Keep your teams updated with Pipedrive’s Microsoft Teams integration.
Managing multiple communication platforms for your publication can be exhausting. Centralize your social media, email and messaging apps in one inbox.
Create the ultimate customer support experience with Pipedrive and Quickdialog.
Tracking multi-channel ads takes up valuable time and resources. Monitor your Facebook, Google and LinkedIn ads as well as Eventbrite contacts in real-time and fill your social CRM software with leads.
Track your return on ad-spend with Pipedrive’s LeadsBridge integration.
Cash flow is critical to your publication. Log and manage sponsorship and subscriptions into your accounting software so you never miss a payment.
Automate subscriptions and supervise sponsor payments with Pipedrive and Xero.
Find a CRM that integrates with your tools to save valuable time. Pipedrive’s media CRM integrates with Zapier, connecting your teams with more than 3,000 other apps and platforms.
Automate your tasks with Zapier and Pipedrive.