Media CRM
Best CRM for media publishers
A media customer relationship management (CRM) saves publishers time, allowing them to drive subscriptions, engage with their target audience and focus on business growth.
Pipedrive’s media CRM empowers you to plan and manage media events, optimize ad revenue and streamline your internal operations.
What is a media CRM?
CRM software for media industry professionals allows you to enhance and streamline your advertising efforts. Visualize deal progress, manage subscriptions, track payments and minimize human error with automation and custom workflows.
What to look for in a media and publishing CRM tool
Media outlets have specific requirements when catering to external stakeholders.
Here’s what to look for when identifying a CRM solution for your publication needs:
Sales and finance reporting. Look for a CRM that can store and display information such as subscriber retention rates and the number of yearly sponsors onboarded to make informed decisions.
Event management functionality. Choose a CRM that helps you keep track of your events and their success rate in one place.
Scalable plans and pricing. A good media CRM will support your operations in the early days and grow with you as you scale.
Media CRM features
How to close ad deals and convert more readers into subscribers with a media CRM
If your internal operations are disorganized, you risk missing deadlines and losing sponsors. Establishing and maintaining long-term, profitable relationships can be challenging without a centralized subscriber and sponsor management system.
A media publishing CRM platform helps you expand your communication channels and keep your stakeholders informed.
Track reader touchpoints and communication
Even with a large audience, you may struggle to convert readers into paying subscribers.
Tracking communication history and contact information helps you target non-paying supporters with personalized content designed to convert.
Pipedrive’s tools enable you to send content at the perfect moment to encourage hot leads to become paying members. Its AI-powered email writer and ready-to-send templates mean communications are quicker than ever.
Manage your external stakeholders with ease
Managing contacts across several systems can be overwhelming.
CRM media publishing software makes it easy to track subscriber and sponsor information.
Pipedrive stores a detailed record of payments and communications so you can keep tabs on your supporters.
Learn how you can manage subscribers and sponsors with Pipedrive
Connect your teams and never miss a beat
Without employee alignment and shared goals, your company may struggle to gauge campaign success or nurture leads through the sales funnel.
Implementing a CRM allows you to connect your departments using apps like Slack and Gmail, coordinate efforts and track performance. The right tool gives every team member access to critical information to win a sponsor over and keeps potential subscribers and customers moving forward.
Pipedrive’s team-focused features help you support customers and boost collaboration to keep your employees focused and working toward the same goals.
Gain valuable real-time insights
Without the right metrics, you can’t see what is or isn’t working for your business, meaning you don’t know what to do next.
A CRM system that offers real-time insights helps media companies monitor customer experience and make more informed decisions about campaigns and target markets.
Pipedrive’s sales pipeline reporting dashboard offers insights into where your prospects are in their customer journey and helps keep them from falling through the cracks.
How does a CRM for media companies work?
With the right CRM for media companies, you can manage sponsor relationships and record touchpoints across all your online channels and events, as well as track subscriptions, member communications and event attendees.
- Attract new supporters and turn them into loyal subscribers (or even sponsors)
- Segment new advocates, create customer profiles and delight members with targeted messaging
- Design high return on investment (ROI) ad campaigns based on customer engagement
- Track the potency of your marketing and media efforts
- Follow up with leads using documented touchpoints from your social media, website and events
- Engage sponsors with personalized and targeted messaging right from your CRM
- Manage media buyers and secure advertising revenue
How to get started with your media and publishing CRM software
Over 500+ integrations
Expand the capabilities of Pipedrive with hundreds of apps and integrations
How Pipedrive helped Interesting Content quadruple its sales
Video production agency Interesting Content originally managed its pipeline using pen and paper, then moved on to spreadsheets. However, it quickly discovered how ineffective and time-consuming these methods were.
Switching to Pipedrive gave Interesting Content clearer visibility into deal progress and centralized records of every customer interaction. Easy data entry and helpful reports allowed the company to better nurture leads through the sales process, quadrupling its sales.
“Pipedrive has enabled me to have instant access to that data, so it’s not just quadrupling our revenue, but ensuring that we have predictable revenue.”
