Sales reporting software
Access valuable insights with Pipedrive’s sales reporting software
Sales reporting software turns raw data into clear insights to track performance, spot sales trends and make smarter decisions.
These insights provide visibility into what’s working and where deals are stalling. From here, sales leaders can improve forecasting and optimize pipelines to boost sales.
With Pipedrive’s sales reporting features, you can create custom dashboards that highlight key sales performance data. Then, use this data to monitor progress and act quickly to improve results.
Free, easy to set up, no credit card required



Turn sales data into actionable insights with ease
The value of sales data comes from how quickly you can interpret it and turn it into clear next steps that improve performance.
Here’s how sales reporting software helps:
Spot hidden pipeline opportunities. Identify overlooked deals, inactive prospects and emerging patterns to recover lost revenue.
Improve sales forecasting accuracy. Learn from historical deal outcomes and adjust assumptions as your pipeline evolves.
Reduce decision-making delays. Get instant access to clear, structured insights so you can take action without waiting for manual analysis.
Sales reporting software features
What to look for in sales reporting software
The right sales reporting tools should make it easy to understand your data, adapt to your workflow and connect with the tools you already use.
Here are some of the key features to look for:
User-friendly interface. Quickly build reports and dashboards using a simple drag-and-drop functionality.
Flexible customization. Tailor dashboards, filters and metrics to match your sales process.
Seamless integrations. Connect your CRM system with email, marketing and finance tools to avoid working across disconnected systems.
Real-time data analytics. View up-to-date performance metrics at a glance. React faster to changes and keep pipeline management on track.
Get deeper insight with visual reports
Building reports in spreadsheets takes time and makes it harder to spot trends quickly.
Dashboards and charts simplify data visualization so you can understand team member performance at a glance.
Pipedrive’s Insights feature delivers clear, real-time visuals to help you track progress and act faster to close more deals.
Explore Pipedrive’s reporting functionality.
Understand pipeline metrics with customizable reports
Digging through data sources to find relevant insights slows down decision-making.
Custom filters and reports help you focus on the metrics that matter most to your business.
Pipedrive’s all-in-one CRM lets you tailor reports to uncover revenue drivers and share meaningful insights.
Learn more about custom reporting in Pipedrive.
Centralize your sales data
Scattered data makes it difficult to track goals and performance within a single sales hub.
A central sales CRM consolidates key metrics so teams can easily monitor progress.
Pipedrive lets you store and manage all sales data in one location, making it easy to spot trends and make informed decisions to boost sales.
Improve accuracy with deal forecasting
Unclear forecasts make it harder to plan and hit revenue targets.
Accurate forecasting tools help you predict outcomes and prepare for what’s ahead.
Pipedrive uses real-time data and deal insights to help you forecast revenue with confidence.
Find out more about Pipedrive’s sales forecasting.
Track and optimize sales activity
Limited visibility into sales activity makes it harder to improve performance.
Activity tracking shows what your team is doing and how to improve processes for better results.
Pipedrive helps you monitor calls, emails and tasks to optimize workflows and improve sales processes.
Take a closer look at Pipedrive’s CRM activity tracking.

Over 500+ integrations
Expand the capabilities of Pipedrive with hundreds of apps and integrations
How Big Dog Solar sharpened their sales techniques with Pipedrive
Big Dog Solar wanted to perform a sales and marketing audit. With many touchpoints to draw data from, it was shaping up to be a mammoth task.
Pipedrive’s insights and deal management software made this process a breeze. The team was able to identify and address bottlenecks, resulting in 40% growth.
“Pipedrive has been the keystone because it’s enabled us to keep track of everything from visibility and management, as well as add the reps and keep track of their prospects a little better.”

Enhance reporting with the Smart Docs add-on
Smart Docs helps you connect performance insights with proposals and contracts so you can understand what’s actually helping you win sales.
This add-on includes:
Tracking document engagement. See when prospects open, view or sign documents to better understand deal momentum.
Linking docs to deals. Keep proposals and contracts connected to your pipeline for a clearer view of performance.
Automating document workflows. Trigger document actions based on deal stages to reduce manual work and improve consistency.
Identify winning templates. Use engagement and conversion data to refine documents that improve close rates.
How to use sales reporting software in Pipedrive
Follow these steps to make the most of Pipedrive’s sales reporting software: