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Sales reporting software

Access valuable insights with Pipedrive’s sales reporting software

Sales reporting software turns raw data into clear insights to track performance, spot sales trends and make smarter decisions.

These insights provide visibility into what’s working and where deals are stalling. From here, sales leaders can improve forecasting and optimize pipelines to boost sales.

With Pipedrive’s sales reporting features, you can create custom dashboards that highlight key sales performance data. Then, use this data to monitor progress and act quickly to improve results.

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Free, easy to set up, no credit card required

Capterra rating:
4.5 of 5
G2 rating:
4.2 of 5
Gartner rating:
4.3 of 5
GetApp rating:
4.5 of 5
Software Advice rating:
4.5 of 5
Source Forge rating:
4.7 of 5

Turn sales data into actionable insights with ease

The value of sales data comes from how quickly you can interpret it and turn it into clear next steps that improve performance.

Here’s how sales reporting software helps:

  • Spot hidden pipeline opportunities. Identify overlooked deals, inactive prospects and emerging patterns to recover lost revenue.

  • Improve sales forecasting accuracy. Learn from historical deal outcomes and adjust assumptions as your pipeline evolves.

  • Reduce decision-making delays. Get instant access to clear, structured insights so you can take action without waiting for manual analysis.

Sales reporting software key features

What to look for in sales reporting software

The right sales reporting tools should make it easy to understand your data, adapt to your workflow and connect with the tools you already use.

Here are some of the key features to look for:

  • User-friendly interface. Quickly build reports and dashboards using a simple drag-and-drop functionality.

  • Flexible customization. Tailor dashboards, filters and metrics to match your sales process.

  • Seamless integrations. Connect your CRM system with email, marketing and finance tools to avoid working across disconnected systems.

  • Real-time data analytics. View up-to-date performance metrics at a glance. React faster to changes and keep pipeline management on track.

Get deeper insight with visual reports

Building reports in spreadsheets takes time and makes it harder to spot trends quickly.

Dashboards and charts simplify data visualization so you can understand team member performance at a glance.

Pipedrive’s Insights feature delivers clear, real-time visuals to help you track progress and act faster to close more deals.

Explore Pipedrive’s reporting functionality.

Sales reporting software visual reports
Sales reporting software pipeline metrics

Understand pipeline metrics with customizable reports

Digging through data sources to find relevant insights slows down decision-making.

Custom filters and reports help you focus on the metrics that matter most to your business.

Pipedrive’s all-in-one CRM lets you tailor reports to uncover revenue drivers and share meaningful insights.

Learn more about custom reporting in Pipedrive.

Centralize your sales data

Scattered data makes it difficult to track goals and performance within a single sales hub.

A central sales CRM consolidates key metrics so teams can easily monitor progress.

Pipedrive lets you store and manage all sales data in one location, making it easy to spot trends and make informed decisions to boost sales.

See how Pipedrive’s sales management CRM works.

Sales reporting software sales data
Sales reporting software sales forecasting

Improve accuracy with deal forecasting

Unclear forecasts make it harder to plan and hit revenue targets.

Accurate forecasting tools help you predict outcomes and prepare for what’s ahead.

Pipedrive uses real-time data and deal insights to help you forecast revenue with confidence.

Find out more about Pipedrive’s sales forecasting.

Track and optimize sales activity

Limited visibility into sales activity makes it harder to improve performance.

Activity tracking shows what your team is doing and how to improve processes for better results.

Pipedrive helps you monitor calls, emails and tasks to optimize workflows and improve sales processes.

Take a closer look at Pipedrive’s CRM activity tracking.

Sales reporting software sales activity

Over 500+ integrations

Expand the capabilities of Pipedrive with hundreds of apps and integrations

How Big Dog Solar sharpened their sales techniques with Pipedrive

Big Dog Solar wanted to perform a sales and marketing audit. With many touchpoints to draw data from, it was shaping up to be a mammoth task.

Pipedrive’s insights and deal management software made this process a breeze. The team was able to identify and address bottlenecks, resulting in 40% growth.

“Pipedrive has been the keystone because it’s enabled us to keep track of everything from visibility and management, as well as add the reps and keep track of their prospects a little better.”

Read the case study

Sales reporting software Big Dog Solar success story

Enhance reporting with the Smart Docs add-on

Smart Docs helps you connect performance insights with proposals and contracts so you can understand what’s actually helping you win sales.

This add-on includes:

  • Tracking document engagement. See when prospects open, view or sign documents to better understand deal momentum.

  • Linking docs to deals. Keep proposals and contracts connected to your pipeline for a clearer view of performance.

  • Automating document workflows. Trigger document actions based on deal stages to reduce manual work and improve consistency.

  • Identify winning templates. Use engagement and conversion data to refine documents that improve close rates.

Learn more

Sales reporting software Smart Docs

How to use sales reporting software in Pipedrive

Follow these steps to make the most of Pipedrive’s sales reporting software:

Sales reporting software Pipedrive

Sales reporting software FAQs

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

Get insights on your sales performance today