Corporate Education Company Trainify offers a unique service in Latvia: organizing training events and providing the content for them. By combining an events agency and a business training organization, they can provide a seamless experience for their clients.
Strumento per gestire sia le email di marketing che le vendite
Campagne individuali create per coinvolgere potenziali clienti
Ore a settimana risparmiate grazie a Campaigns
CEO Viktors Pedčenko was used to using bulky CRMs, but when he founded Trainify one year ago with partner Artis Skuja, he knew they’d need a lighter CRM that was easier to use and grow with.
He also wanted tools that would help streamline and provide data on his email marketing campaigns, as well as having an email marketing tool and CRM that would integrate with each other.
Like many companies, Viktors knew that Trainify would benefit from a tool that aligned sales and marketing processes – something an integrated CRM and email tool would support.
Innanzitutto, Pipedrive ha fornito il software CRM leggero e di facile comprensione che Viktors cercava quando ha creato Trainify, facilitando a dismisura la formazione introduttiva e la versatilità d'uso del proprio CRM da parte dell'organizzazione.
Ma c'erano anche altri vantaggi: grazie al nuovo componente aggiuntivo Campaigns di Pipedrive, Trainify è riuscita a fondere il proprio CRM insieme con le proprie email di marketing in un'unica soluzione, economizzando denaro, ma consentendo anche l'automazione del flusso di dati tra le due parti del software.
By combining their email marketing and CRM into one affordable package, the Trainify team not only saved themselves time and money, but also reduced the risk of human error. Thanks to the automatic contact data sharing within the program, they were also able to accelerate the preparation of email campaigns.
Moreover, the number of other sales and marketing management tools at their disposal grew significantly, giving them an array of powerful ways to grow their customer base.