Cómo la claridad y el seguimiento de actividades de Pipedrive ayudaron a Air Tutors a que más niños tuvieran acceso a la educación
La empresa de formación en línea Air Tutors, que proporciona una plataforma de aprendizaje digital con una interfaz personalizada, cuenta con algunos de los tutores más experimentados y exclusivos del sector.
- Industria: Educación
- Ubicación: EE. UU.
- Función principal: Gestión de embudos
La dedicación de la empresa para brindar la mejor experiencia de aprendizaje en línea para los estudiantes ha visto crecer su popularidad y su negocio. Se ha convertido en un recurso valioso para las escuelas que buscan reducir el impacto que han tenido los confinamientos por la COVID-19 en la educación.
4
Meses desde la adopción de Pipedrive
12
Miembros a tiempo completo que usan Pipedrive (anteriormente cuatro)
Acceso a educación de calidad
La enseñanza en línea puede ahorrar tiempo, ya que reduce la necesidad de que los tutores se desplacen y mejora el potencial de aprendizaje al hacer que las lecciones sean más interactivas. Air Tutors ha creado su propia plataforma de aprendizaje innovadora para aumentar la interactividad y el compromiso, proporcionando beneficios a estudiantes, escuelas y profesores tanto en escuelas públicas como privadas.
Air Tutors ofrece una solución fantástica para mantener a los estudiantes actualizados con su aprendizaje, lo que es especialmente relevante con la pérdida de aprendizaje debido al cierre de escuelas durante el confinamiento. El apoyo de la empresa a las familias individuales está en auge, además del apoyo a las escuelas financiado por colegios y distritos de Air Tutors.
Hunter ShelburneDirector de Asociaciones en Air Tutors
Hunter ShelburneDirector de Asociaciones en Air Tutors
Los puntos débiles que impidieron que Air Tutors llegara a más escuelas
Before taking on a CRM, Hunter and the team were keeping tabs of their deals on their phones and spreadsheets. While that worked when there were only a few local contacts, they knew they would need better record-keeping if they wanted to expand.
It wasn’t a case of not having enough data, but that the right people didn’t have access to the right information when they needed it. Crucial information relating to deals and contracts was being siloed away because reps didn’t know what information they needed to share with other reps.
It made it very difficult for Air Tutors to have transparency of its pipeline and track how its sales process and activities were affecting the team’s ability to close deals. What’s more, the company was reluctant to take on a CRM solution that charged per contact, as its database needed the capacity for large numbers of schools, students and families.
Cómo Pipedrive permite que Air Tutors proprocione una enseñanza excepcional
Hunter ShelburneDirector de Asociaciones en Air Tutors
Air Tutors decided to invest in Pipedrive as its CRM and the team hasn’t looked back.
Pipedrive offered Air Tutors the ability to scale up its users as and when the team wanted, meaning Hunter wasn’t wasting money on seats he intended to use later. Air Tutors also got access to all the contact storage it needed at an affordable price point.
What’s more, any time Air Tutors has needed help from customer service, the team has been delighted with the service provided.
With their sales reps all now using Pipedrive, data has been accessible to everyone who needs it, from the CEO to managers and reps. The centralized hub of information that is displayed clearly in the pipeline view allows staff to instantly bring up previous communication and notes on contacts, as well as easily see how their deals are progressing through the pipeline.
Another great way Pipedrive has helped has been in integrating with third-party apps that Hunter and the Air Tutors team uses every day. Being able to sync data from their Gmail accounts for calendar and email functions, as well as view open rates and click rates, has been incredibly helpful. They also benefit from the fact that their cold calls are automatically logged via an integration with Pipedrive.
When it comes to measuring success, Air Tutors has found the insights Pipedrive gathers from each team member’s sales activities to be vital for training new staff and breaking into new territories.
By tracking their activities, Hunter can measure each team member’s performance while they’re still learning.
Thanks to the success Air Tutors has had with its sales team so far, the company is now moving its implementations team onto Pipedrive – and Hunter doesn’t plan to stop there. Over time, he wants to bring over everything that used to be done in Excel or other non-centralized platforms to Pipedrive.
Hunter ShelburneDirector de Asociaciones en Air Tutors