How Pipedrive helped Spark Interact boost revenue by 12% year-on-year without expanding its sales team

Why Pipedrive sparked the agency’s interest

It’s easy to see why Pipedrive’s CRM and integrated campaigns marketing tool are a natural fit for creative agency Spark Interact. Like Pipedrive, the firm employs cutting-edge technology to improve efficiency, increase sales and offer dedicated support for customers.

Launched in 2010, Spark Interact provides their services to businesses across Australia. Prior to 2018, they used WorkflowMax (cloud-based software developed by Xero and later acquired by BlueRock) to streamline their operations, but lacked a single, end‑to‑end view of their sales pipeline. This meant that, as the company’s Mackey Kandarajah puts it, “enquiries were handled rather than systematically nurtured.”

What they needed was an integrated platform to enable their sales team to manage inbound and outbound leads, automate repetitive tasks and provide robust reporting for forecasting and coaching. Luckily, Pipedrive was there to do all this and much more besides.

Mackey says Pipedrive initially stood out because its visual interface looked refreshingly simple and instantly intuitive. He adds that migration was effortless: all their data was live in the new system within hours, they were fully operational within days and the team was celebrating early wins within weeks – and all without the need for any external integrators.

How Pipedrive’s features provide unrivaled real-time support

Campaigns by Pipedrive, the platform’s built-in email marketing tool, integrates seamlessly with the CRM, enabling Spark Interact’s sales team to create, send and track campaigns from one place. Complementing this, Pipedrive’s AI-powered Sales Assistant monitors user activity and delivers real-time insights, personalized recommendations and timely notifications. Continuously learning from user interactions helps prioritize the most relevant tasks or leads.

Mackey describes Pipedrive’s custom dashboards as a “game-changer”. These track email volume, texts and other core activities in real time, giving management a clear view of performance trends. In addition, Pipedrive’s built‑in workflows automate repetitive steps, keeping prospects engaged while the team focuses on higher‑value conversations.

For full campaign‑to‑revenue visibility, Spark Interact have added custom fields such as Lead Source (to capture the originating channel or campaign), Type of Enquiry (to distinguish inbound from outbound) and Landing Page URL (noting the first page a visitor landed on before conversion).

On the sales side, they’ve customized Pipedrive’s default pipeline to reflect their consultative approach. New stages such as Discovery Call Booked, Proposal Sent, Verbal Yes and Contract Signed ensure every deal moves through clearly defined checkpoints.

How Spark Interact have achieved glowing results with Pipedrive

Mackey says the standout benefit of Pipedrive is how easy it is to use. He reports that new salespeople pick it up in a couple of days and are fully productive within weeks. He also points to Pipedrive’s relentless product innovation – in particular its AI‑driven automations – as crucial in helping Spark Interact to stay ahead of their competitors.

Since adopting Pipedrive, the company has turned its pipeline into a reliable growth engine, sustaining an average annual revenue increase of 12%. And in spite of the higher deal volume, they haven’t needed to expand the sales team. Pipedrive’s automations and AI prompts absorb much of the workload, so reps handle more business without burnout.

Integration with Apollo brings a steady stream of outbound prospects into Pipedrive, giving the team a pipeline full of warm leads ready for nurturing.

Follow‑ups are triggered automatically to move deals through the funnel faster. And when a deal is marked as “won”, Pipedrive pushes a new project into ClickUp and creates draft invoices in Xero – cutting manual data entry to virtually zero and saving both the sales and finance teams hours of admin each week.