How Longhouse became the world’s fastest-growing branding and marketing agency using Pipedrive

Longhouse Branding & Marketing is an award-winning full-service design and advertising company based in Western Canada. The agency’s name is inspired by the longhouse, a traditional Indigenous structure that symbolizes community, collaboration and celebration. Longhouse holds the highest Google Reviews rating among agencies in Vancouver, and Founder and CEO Keenan Beavis was named National Young Indigenous Entrepreneur of the Year by the Canadian Council for Indigenous Business.

“We help busy leaders make their impact. By dedicating time to branding and marketing, Longhouse wins time back for business and community leaders who are trapped by their to-do lists.” – Keenan Beavis, Founder and CEO

Industry: Marketing

Location: British Columbia, Canada

Key Features: Automations, Insights (Reporting and Dashboards), Smart Docs (Google Workspace integration), AI tools and note-taking integrations

62%

Business growth using Pipedrive

875

Hours saved annually

$785M+

Revenue generated for clients

Why Longhouse saw Pipedrive as vital for accountability and clarity

Longhouse Branding & Marketing’s services include brand strategy and development, logo and web design, digital advertising, search engine optimization (SEO), AI-driven SEO and social media marketing. Since its founding in 2018, the agency has helped more than 850 leaders across 92 industries generate hundreds of millions of dollars in revenue – a testament to Longhouse’s “empathetic, hardworking and systemized” approach, according to Founder and CEO Keenan Beavis.

Like many founders, as the business grew, Keenan found manual tracking of operations increasingly cumbersome and unsustainable. With no clear overview of pipeline health, follow-up status or where deals were stalling, conversion rates naturally began to slip. What the agency needed was a proper system – one that could instill confidence in the team and get sales back on track.

After a trusted friend recommended Pipedrive, Keenan discovered it offered exactly what the agency needed: an intuitive, scalable platform that reinforced their values of clarity and accountability. Having seen how complex larger systems such as Salesforce could be, Keenan went straight for Pipedrive’s Professional (now Premium) plan – to guarantee they had the necessary structure from day one.

Early in the business, I thought I could do everything in my head – that all I needed was my brain and my email inbox! With Pipedrive, it was one of those moments where, until you experience how much better things can be, you don’t realize what you’ve been missing out on.

We were already a seven-figure business when we started using Pipedrive a couple of years ago. We’d been leaving follow-ups on the table – and because Longhouse’s target customer is a busy leader, following up is critically important.

As Longhouse was growing, I was doing a lot of sales calls – what we refer to as ‘growth consultations’ – but our closing rate was going down. We lacked the infrastructure backbone that Pipedrive CRM now provides, and not following up was costing us a lot of growth.

We have a bunch of core values – like accountability – that we hold as maximally important. They’re printed on every one of our office walls. As our growth consultant team expanded, we needed to be able to track whether each team member was closing deals. Another one of our team’s values is clarity, and without easy-to-view reporting dashboards, we couldn’t achieve this.

Keenan BeavisFounder & CEO, Longhouse Branding & Marketing

How Pipedrive reduced to-do lists for Longhouse’s clients and themselves

Pipedrive is now the engine behind the sales process, with Automations as the key driver. The agency has three Pipedrive seats, giving everyone the visibility they need. For reporting, the CRM’s Insights data powers dashboards built in Airtable via Zapier. CEO Keenan Beavis and the executive team now have the clarity they’ve been seeking, thanks to clearly represented pipeline value, monthly deal flow, conversion timelines and lead sources.

The use of Smart Docs enables significant efficiency gains as well. Automatically populated agreements and e-signatures indicate when documents have been viewed, providing timely follow-up when email firewalls block delivery. On the communications side, new leads sync automatically to Mailchimp, removing manual list updates, while email templates and structured messaging help maintain a consistent brand voice – vital for an agency offering the same to its clients.

AI tools guarantee accuracy and continuity. Pipedrive’s built-in AI summaries sit alongside an AI note-taker in Google Meet, which feeds call transcripts and summaries straight into the relevant deal.

The team also manages PR and media outreach inside the CRM, including podcast and publication lists for Keenan’s upcoming book launch about AI optimization. AnswerMapping is an AI thought-leadership deep dive into the evolution of SEO, helping businesses discover how to “become the answer” on engines such as ChatGPT.

Longhouse’s customized six-stage pipeline includes redundancy steps to prevent missed invoices or project handoffs, while custom fields track attribution, anniversaries, industry and conversion metrics.

Before Pipedrive, I discovered a $10,000 invoice that hadn’t been sent. So we’ve added a dedicated ‘redundancy stage’ to the pipeline so a deal can’t be archived until every stage – including invoicing – is complete.

With Smart Docs, we can see when someone has seen an agreement that we’ve sent over. Pipedrive has that safety net in place. And thanks to Mailchimp sync, we’ve standardized our communication style. We help people look great and get seen, so having all of our brand messaging protected in templates lets us all sound unified.

We’ve added fields for attribution so we know which campaign a lead came from, and we also track their Longhouse anniversary for partner outreach so we can celebrate them. We also tag each lead’s industry, which helps us decide which case studies to write next and which industries to focus on strategically. We can even track how long it takes for leads to convert from a lead to a call and then to a deal.

With Pipedrive, I’m also confident that my PR team is maximizing our outreach to podcasts, industry publications, journalists and other thought leaders when it comes to my AI SEO book, AnswerMapping.

Keenan BeavisFounder & CEO, Longhouse Branding & Marketing

Specific Pipedrive features and how they’re used

Here are the key Pipedrive functionalities adopted by Longhouse Branding & Marketing:

Automations

Automations move deals through the pipeline automatically, update stages and remove repetitive admin.

“Pipedrive saves us many hundreds of hours a year, and automations are a huge factor in our success,” says Keenan Beavis.

Automatic activity creation

When a deal moves to a new stage, Pipedrive adds the right tasks automatically so the next steps are always clear.

“This means anyone on our team can open Pipedrive and see what needs to be done – and guarantee that nothing gets missed for Longhouse’s clients.”

Insights (reporting & dashboards)

Instant awareness of where deals come from, how they’re progressing and what revenue can be expected facilitates accurate forecasting, with bottlenecks identified early.

“We can see even historically how many deals get closed in a month. So we can do a lot of executive financial planning.”

Smart Docs (Google Workspace integration)

Documents are populated using pre-filled deal data. The team can also see when documents have been viewed.

“We now get agreements out 65% faster than before, giving Longhouse the edge over slower agencies.”

AI summary and note-taking tools

These preserve the full context of discussions, ensuring seamless handovers and no lost information.

“We automate adding the AI notes and summary from each growth consultation call right into the Pipedrive deal.”

Email integrations (Mailchimp, templates, Campaigns)

New leads sync automatically to Mailchimp, while templates and Campaigns keep communication consistent and on-brand.

“It’s such a relief not having to manually input new people all the time.”

How Pipedrive has helped the agency achieve world-class results

The benefits of Pipedrive CRM for Longhouse are stark. The team has expanded by 89% and revenue is up by an impressive 62%. With Pipedrive in place, its growth consultants can finally work at the pace of their “busy leader” client base.

The agency now has a much clearer picture of where new opportunities are coming from and how each channel is performing. They can see which marketing efforts are gaining traction, including the rapid rise of AI SEO (also called AIO or AEO). ChatGPT is a channel that currently brings in around 15% of their inbound leads. This figure was zero just a few months ago.

They’re also benefiting from significant operational efficiencies. Streamlined email templating, automated proposals and Smart Docs functionality have cut the time it takes to send agreements by 65%. This means the team has more time to focus on higher-value client work. Considering all Pipedrive benefits, Longhouse is saving a substantial 875 hours per year that are now invested in delivering results for clients.

The improvements have had a broader organizational impact, too. Keenan credits Pipedrive with maintaining the consistency clients receive from their branding and marketing agency. Time savings operationally also mean that the company is potentially more able than its competitors to fully focus on building client relationships. No surprise then that Longhouse was recognized as the fastest-growing company in Canada and the world’s best-performing branding agency at the 2025 Clutch 100 awards.

Pipedrive provides the entire infrastructure for our growth consultants now. When I recently had a medical emergency, the CRM allowed the team to step in and take over, because everything was there for them.

The Insights feature displays all the numbers, so I know exactly what to focus on in the business. It gives us a lot of clarity, which is a core value that we have.

Longhouse is now able to give every lead a consistent customer experience. Aside from the considerable revenue growth, the CRM has undeniably improved my stress levels!

All in all, Pipedrive is helping Longhouse be the best marketing agency in Canada.

Keenan BeavisFounder and CEO, Longhouse Branding & Marketing

Final thoughts

For Longhouse, Pipedrive is more than just a CRM – it has become the foundation they needed from the start. What began as a need for better visibility and follow-up has evolved into a system that supports every part of their operations. The result is stronger sales, maximum efficiency and, crucially, the headspace to assess impact and plan for the future.

With Pipedrive in place, Longhouse is well-positioned for even more awards success.

It seems like every month that goes by, we discover some new Pipedrive feature that helps us in some way. I want Longhouse to be known as the best marketing company in Canada, and learning all these little efficiencies that exist in Pipedrive is making it easier to do that.