Missing contact details can stall your sales process. With Pipedrive’s new Data Enrichment feature, you can now uncover missing organization and people details with a single click – no manual research required.
Whether you’re qualifying leads, building target lists or segmenting for outreach, enriched data helps you act faster and smarter.
Available on Premium and Ultimate plans, this is a new feature and will continue to evolve as we gather feedback and enhance its capabilities.
Discover everything you need to know automatically
The Data Enrichment feature looks up publicly available information based on your contact’s email domain, website or LinkedIn profile.
It then auto-populates your CRM with key details like company size, revenue, phone number, location and more. No more digging through Google or LinkedIn tabs.
By enriching your contact data, you’ll unlock better lead scoring, segmentation, ICP matching and personalized outreach, all without breaking your flow.
See what’s missing and take action
Data Enrichment works directly in the deal and contact detail views. If there are fields that can be populated, you’ll see an option to enrich them – either inline or by clicking “Enrich data” next to the field.
You’ll always get a summary of the data before confirming, and only empty fields will be enriched. Existing data is never overwritten, giving you full control.
What can you enrich?
You can enrich both organizations and people in your CRM:
Organization fields:
Address (useful for filtering by city or country)
Industry
Employee count
Annual revenue
Website
LinkedIn profile
To enrich an organization, you’ll need:
A correct organization name, and at least one of the following:
A linked person with a work email
A website URL
A LinkedIn profile
Person fields:
Phone number
Email address
To enrich a person, make sure their name is filled in, and:
They’re linked to a known organization or
Their email or LinkedIn profile is added
Data Enrichment is part of Pipedrive’s Pulse toolkit, which helps you prioritize and nurture the right leads. It allows you to instantly complete missing company and contact details, making it easier to qualify leads and move them forward.
The Pulse toolkit also includes:
Feed – a real-time workspace where you can manage all your deal-related tasks in one place
Custom Scoring – rank leads based on the criteria that matter most for your business
Sequences – keep follow-ups consistent and timely without added complexity
Built with compliance in mind
Data Enrichment is powered by RightBound, a trusted sales prospecting platform that sources only publicly available information.
No existing data is overwritten, and you retain full transparency and control.
Why choose Pipedrive Data Enrichment
Other tools offer enrichment, but few are this effortless. Pipedrive’s Data Enrichment is built directly into your sales workflow, so you never have to leave the deal or contact view to complete your records. It’s fast, contextual and fully integrated.
Here are some of the main benefits of Pipedrive’s Data Enrichment:
Stay in control – Only empty fields are enriched, and you confirm every change.
Act faster – No need to research contacts manually or toggle between tools.
Improve targeting – Use enriched data to score leads, match ICPs and segment effectively.
Level up your workflows – Use enriched fields in your Automations or to build insights reports.
It’s enrichment that works the way you do – focused, fast and sales-ready.
