Wondering why companies lose customers? Learn what customer churn means, how to calculate it and what you can do to minimize the number of customers you lose.
Email marketing is one of the most profitable marketing channels, but only if you’ve got people to email. Follow these steps to grow your email list.
Successful email marketing is an ongoing process, not a one-off task. Follow these step-by-step instructions to create and manage an effective campaign.
Building a solid crisis management team and crisis communication strategy is key to business continuity. Learn about different types of crisis comms and how to tackle each one successfully.
Learn how to use customer stories as social proof to increase your credibility. Including real-world examples and step-by-step instructions to collect your own.
Welcome emails are a huge opportunity to engage new customers with your business. Here are some welcome email examples to get you started.
Email newsletters are a crucial part of a good email marketing strategy. Learn principles and tips for designing email newsletters that engage subscribers.
Blocklists are filters that stop your emails from reaching subscribers. Learn how they work, how to see if you’ve been blocklisted and what to do if you have.