When used in email marketing campaigns, GIFs can increase reader engagement leading to a bigger ROI. Learn how to insert a GIF into an email in this guide.
Are your sales and marketing teams aligned? Find out what smarketing is and how you can connect your sales and marketing teams to increase your revenue
Should you use quotes in your professional email signature? This article explains how quotes can affect email engagement and other ways to build your brand
Successful email marketing is an ongoing process, not a one-off task. Follow these step-by-step instructions to create and manage an effective campaign.
Can you have a capital letter in your email address? Learn the best practices for using capitalization in emails.
Learn about the importance of email drip campaigns with a step-by-step guide on how to create one, plus six examples and what you can learn from them.
Resubscribing unsubscribed contacts in the GDPR era can be tricky. To resubscribe contacts while staying GDPR compliant, follow these tips.
Avoid spam folders and blocklists so your sales and marketing email campaigns get seen. Optimize your open rates with these allowlisting tips.