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BASICS
Digital marketers have a unique industry lingo. Here are the most common marketing abbreviations that beginners need to know.
Email marketing is one of the most profitable marketing channels, but only if you’ve got people to email. Follow these steps to grow your email list.
Successful email marketing is an ongoing process, not a one-off task. Follow these step-by-step instructions to create and manage an effective campaign.
Building a solid crisis management team and crisis communication strategy is key to business continuity. Learn about different types of crisis comms and how to tackle each one successfully.
Learn how to use customer stories as social proof to increase your credibility. Including real-world examples and step-by-step instructions to collect your own.
Welcome emails are a huge opportunity to engage new customers with your business. Here are some welcome email examples to get you started.
Email newsletters are a crucial part of a good email marketing strategy. Learn principles and tips for designing email newsletters that engage subscribers.
Blocklists are filters that stop your emails from reaching subscribers. Learn how they work, how to see if you’ve been blocklisted and what to do if you have.
A responsive email editor can help you engage your audience without a need for coding skills. Choose an email builder and create impactful designs.
Thinking about starting a newsletter? In this article, learn what it is, why it’s important and how to create a newsletter in 8 easy steps.
QR codes can help you build an email list of high-value subscribers. Learn how to reach the right people, grow your subscriptions and generate more revenue.
Looking for real estate marketing ideas? Here’s the ultimate list of realtor marketing ideas that will help you generate leads and drive brand recognition.
You can use an email autoresponder to set up follow-up emails, which can then be employed in many different ways to improve your email marketing strategy. Here are a few creative ways to use an email autoresponder.
When used in email marketing campaigns, GIFs can increase reader engagement leading to a bigger ROI. Learn how to insert a GIF into an email in this guide.
Are your sales and marketing teams aligned? Find out what smarketing is and how you can connect your sales and marketing teams to increase your revenue
Should you use quotes in your professional email signature? This article explains how quotes can affect email engagement and other ways to build your brand
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