Email remains one of the most effective marketing channels. With over 4 billion daily users (over half of the world’s population), it’s a massive platform that you don’t want to miss out on.
Every year brings new tools to automate email campaigns and improve your email marketing strategies, helping inboxes become even more effective customer engagement solutions.
The question is, how do you stay on top of email marketing trends? The easiest way to improve your email effectiveness, avoid mistakes and increase ROI is by following the experts where they’re most active: their blogs and social media.
In this article, we’ll list some of the top email marketing influencers that are worth paying attention to.
Top email marketing bloggers and influencers
Seeking information from multiple sources is always a great idea. That’s why we’ve found you seven of the best email marketing bloggers and influencers that you can follow to keep ahead of the game.
Chad is an email marketing researcher who has authored over 3,000 articles, as well as the book Email Marketing Rules. For the last 13 years, he has worked as a marketing researcher at Oracle, Salesforce, ExactTarget, Responsys, Litmus and the Digital Marketing Association.
On Twitter, he consistently posts links to articles about upcoming changes and best practices for email and content marketing, including winning email subject lines and good email templates. If you’re looking to stay up-to-date with successful email marketing trends, such as how to increase your email delivery, Alex’s posts are a great place to start.
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Laura is the award-winning copywriter behind Talking Shrimp and co-creator of The Copy Cure courses. She’s written ad and promotional copy for a range of media clients, like HBO, FX and around a dozen others.
Today, Laura is well known for her funny email newsletters and articles about email marketing. An advocate of writing like you speak, Laura teaches her readers how to connect with customers on a more personal level. Signing up to her newsletter is a great way to get acquainted with Laura’s style of email marketing.
Ryan has been in the ecommerce business since 1999, making his start as a teenager and becoming a full-fledged business mogul managing several companies by 23-years-old. To say he’s been around the block when it comes to running and marketing a business is an understatement.
Notably, Ryan is the founder and CEO of DigitalMarketer.com, as well as several other companies, including the largest digital marketing conference in North America, Traffic & Conversion Summit. DigitalMarketer.com is home to training courses and resources, including on topics like email marketing.
Ryan’s Twitter and DigitalMarketer.com’s blog host a wealth of real-world advice on email marketing.
Pam has over 25 years of experience as a digital marketing influencer and one of her favorite topics to teach about is email marketing. With hundreds of thousands of Twitter and LinkedIn followers, Pam is someone people love to listen to.
Pam specializes in social media, so much of her content is geared towards leveraging these channels and boosting their reach with email marketing campaigns. Pam’s blog and social media posts are ideal for those interested in expanding their social media presence or brand awareness through email.
Kim is another veteran influencer in the digital marketing industry. Kim, well-known for her bright glasses and cheery videos, is a marketing strategist helping small businesses be more genuine and authentic. One of the ways she helps these businesses communicate their authenticity is through their emails.
Kim’s website hosts a number of blog resources and courses to explore on email marketing.
Monica is a digital marketing expert who provides entrepreneurs with ongoing strategy settings to help them gear up their marketing efforts. Beyond this, Monica has a growing Twitter presence as a marketing influencer.
Monica’s socials are more about networking and working through marketing challenges, but there are plenty of insights to be found there (as well as humorous anecdotes). Beyond this, she often posts brief email marketing tips, which can be useful sources of inspiration.
Chase Dimond is a self-proclaimed “email marketing nerd”. He claims to have produced over $100 million in revenue for his clients through email marketing and his expertise comes through on his socials.
Chase has a thriving Twitter presence where he provides extensive how-to threads, marketing tips, updates and insightful marketing anecdotes. To start your exploration, check out his tweet about the importance of segmentation and his YouTube tutorial about supercharging your email marketing automation.
Jay Baer is the founder of Convince and Convert, a marketing strategy and consulting firm. He’s the New York Times bestselling author of Youtility and presents himself as a “hype-free” digital marketing and customer service strategist.
Jay posts regularly on Convince and Convert’s blog, including posts on the topic of email. He also runs a weekly newsletter and hosts several podcasts that cover email and a multitude of other marketing subjects.
Ann Handley is a digital marketing expert and Wall Street Journal best-selling author of two books, including Everybody Writes and Content Rules.
Ann’s company, MarketingProfs, is a marketing training company that seeks to educate marketers worldwide. Her Twitter account is an exceptional source of information.
Another great source of information, the Cold Email Wizard offers courses in email marketing, including how to make money with cold emails, improve email deliverability and avoid hard bounces.
His Twitter account is great if you’re looking for free, actionable tips that you can use to expand your cold emailing technique. His master thread contains a series of separate threads focusing on cold emailing, how to make offers and other methods to reach clients.
Jeff is another big name in the digital marketing industry, influencing leaders all the way up into the C-suite. His website, with a blog he regularly updates with posts about email marketing, has been going since 2009 and draws millions of visitors searching for marketing insights.
One way to keep up with his regular posts is to follow him on Twitter (along with nearly 560K others), as he links to all of his articles on the platform.
Jason Resnick is the founder of NurtureKit.co, a company dedicated to providing actionable tactics, strategies and more to those looking to get more people to opt in to their email list.
He consistently tweets about email marketing, automation, copywriting and freelancing in the marketing space. If you’re looking for a great source of information in these areas, especially how to increase your number of email subscribers, Jason’s Twitter is a great place to start.
Mike Allton (also known as “The Blogging Brute”) is an award-winning blogger, author on the topics of content marketing and social media and regular conference speaker.
Among his regularly posted material around social media and content marketing, Mike writes and tweets about using email.
Not quite an email marketing blogger, this influencer is more of an email marketing tweeter. Operating under the pseudonym Alex the Investor, he scours the internet to find and share email marketing trends. He also has a landing page with a range of courses, including one called “The Ultimate Email Marketing Guide”.
Alex has made email marketing his passion and tweets or retweets the latest in email marketing conversation several times a day. To keep your finger on the pulse of email marketing discussion, follow Alex the Investor.
David is the founder and CEO of The Relevancy Group and also the publisher of this martech newsletter, Transformer Media. He is an award-winning thought leader and industry analyst in digital marketing. The Relevancy Group is a marketing consulting firm specializing in digital technologies such as email marketing.
David’s Twitter is a great source of in-depth analyst topics, such as his 2022 predictions for email marketing service providers. If you’re interested in a more detailed overview of digital marketing and ecommerce topics, David’s newsletter is one to subscribe to.
Get email marketing advice from Pipedrive
Pipedrive is first and foremost a customer relationship management (CRM) platform. One of the ways we help professionals build those relationships is through the most practical and immediately useful email advice.
We’ve housed our sales and marketing email expertise in our carefully curated blog. On it, you’ll find articles about lead generation with cold emails, mass emailing best practices and guides on what to include in your holiday email content (with examples and templates). Pipedrive’s blog includes articles for the experienced email marketer and those new to the trade.
Here are a few articles to get you started:
Pipedrive is also a dedicated email marketing tool. Within Pipedrive’s CRM, you can segment your email list, connect to your email service provider, set up marketing automations and integrate with other email marketing software, like Lemlist and Klenty.
Customize your email designs and build templates to send powerful emails quickly and easily. Add case studies or testimonials, adjust the colors to suit your brand and more.
Track open metrics to keep tabs on optimization efforts, get notifications and visualize your email strategy inside Pipedrive’s built-in email marketing platform.
There’s no better way to find up-to-date information on email marketing than by listening to the experts themselves. Now you have fifteen to subscribe to and follow on social media.
Take a look through and pick the sources that you find most helpful for your organization, then you’ll have the latest trends and email marketing best practices at your fingertips.