React & Share helps websites measure the effectiveness of their content. Their web analytics tools are live on over two thousand web pages.
When sales manager Teemu Tarvo joined React & Share, tracking leads and making the most of his time were top priorities. While getting organized was a struggle, the biggest challenge for him and the team was maintaining transparency. They wanted each salesperson to see how they were doing in relation to the team’s goals, and Teemu wanted to see who was lagging behind so he could step in. On top of it all, he wanted to make sales fun and engaging, much like React & Share’s content software.
React & Share makes analytic tools for content and communication professionals on a paid subscription basis. Their embeddable reaction and sharing buttons let content managers see how their audience feels and how engaged they are. React & Share also provides users with easy reports and analytics.
“It’s the iPhone of CRMs. Very easy to use. You could give it to a kid and they’d be able to use it.”
React & Share’s team had been using Pipedrive to store data and Pointagram, a gamification app, to visualize key stats. However, it wasn’t until they integrated the two that they were able to get the real-time KPI figures that they wanted. Thanks to the Pointagram integration for Pipedrive, all individual results are up on a live dashboard and each team member sees how far they are from their target in relation to the team. Everything updates automatically and data in their team is 100% transparent.
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