At Pipedrive, our mission is to drive business growth by empowering customers to win deals – and it’s essential that we do so with the highest level of integrity. Our Code of Ethics and Business Conduct defines the principles that guide our decisions, actions and behaviors. “Winning right” isn’t just a slogan – it’s the foundation of our people-first culture. Whenever questions of ethics or integrity arise, this Code serves as your definitive guide. Please review this document carefully. If you have any questions or feedback, reach out to our Chief People and Culture Officer or the Legal Department. Each of us plays a vital role in safeguarding Pipedrive’s values, culture and reputation. Thank you for your ongoing commitment to “winning right”.
Paulo Cunha, CEO
The purpose of this document is to establish the expectations from Pipedrivers in terms of behaviour among teams, management and the overall organization of Pipedrive and all its affiliates and subsidiaries (collectively referred to as “Pipedrive” and/or “Company”) in order to protect and respect our employees, customers, partners and community.
This document serves to inform all employees of the policies and procedures of Pipedrive and to establish the Company’s expectations towards employees. The Company reserves the right to unilaterally revise, suspend, revoke, terminate or change any of its policies, in whole or in part whether described within this handbook or elsewhere, in its sole discretion. If any discrepancy between this handbook and current Company policy arises, conform to current company policy.
If at any point you have concerns, please contact the Legal Department or the People & Culture team.
Be internally driven
You really love the work you do. You don’t just say it, you get real fuel from doing it. You don’t need co-workers or leaders to motivate you. Your motivation comes from a deep emotional connection to your work. You spend, but you also get energy while working. You refuel yourself by working at a task and seeing things come together.
Reach for greatness
You break your own limits to explore what is possible, and venture into unknown territories. You’re not afraid to do things for the first time or things that others haven’t done before. Instead, knowing you could fail, you still dare to reach for greatness and end up setting new standards for everyone. It’s okay to fail; it’s not okay not to try.
Don’t ruin other people's days
In spite of your needs or frustrations at any given moment, there are no excuses for ruining someone’s day. You love good days, and you want others to feel the same. Hence, you don’t let yourself or anybody else drag a team-mate down. Instead, there are times when you uplift people around you by being authentic, weird and all.
Be teachable
You are humble, and readily admit that you're not good at everything all the time. You don’t bluntly apply approaches simply because they’ve worked for you before. You’re thirsty for knowledge and seek advice without any concern for how people will perceive you. You look at feedback from others as input that you can use to get better.
Put the team first
Great things are achieved by teams and you accept that the team is collectively smarter than you. You know that you’re good but personal glory without team success leaves you dissatisfied. In fact, you actively reject personal recognition in favour of team recognition. You make sure that your teammates have what they need to contribute to team success.
No excuses
When you hit an obstacle, you ask first what you can do to overcome it, instead of blaming others or the situation. You just can’t stand being a victim to circumstances. You come up with options and execute the ones you believe will solve the problem.
Feedback culture is a cornerstone of Pipedrive's company culture. We empower Pipedrivers to share constructive feedback and create meaningful learning opportunities. Pipedrive has several internal systems that allow people to share 360º feedback, promotes face-to-face honest discussions and provides training to help improve communication skills with internal and external customers.
We believe and reward kindness and humbleness;
We are respectful, supportive, and friendly, and strive to create an open environment where people can ask questions;
We treat customers, partners, vendors, and each other with integrity, kindness and professionalism;
Unwelcome remarks, gestures or physical contact
The display or circulation of offensive, derogatory or sexually explicit pictures or other materials, including by email, Slack and on the Internet
Offensive or derogatory jokes or comments (explicit or by innuendo)
Verbal or physical abuse or threats
Pipedrive provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws.
Pipedrive gives employees the option of indicating their preferred gender pronoun. Pipedrive's systems allow employees to self-identify their names and genders and do not limit such identifications to male and female only.
Pipedrive complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.
Employees who engage with the public as part of their job duties are required to do so in a respectful, non-discriminatory manner by respecting diversity and ensuring that members of the public are not subject to discrimination (including discrimination with respect to single-sex programs and facilities).
Employees with issues or concerns regarding gender discrimination or who feel they have been subjected to such discrimination can contact People & Culture team.
At Pipedrive we believe that diversity, equity and inclusivity is based on psychological safety and therefore promotes an environment of openness, where each individual’s unique abilities and differences are perceived as a true strength for the company to be successful.
Our differences together can create amazing things! We embrace diversity of background, culture, experience and perspective.
We maintain a culture of transparency regarding processes like internal hiring, and rewarding performance and we hire based solely on job-related criteria.
Pipedrive will endeavor to make a reasonable accommodation to the known physical or mental limitations of qualified employees with disabilities unless the accommodation would impose an undue hardship on the operation of our business.
Pipedrive will endeavor to accommodate the sincere religious beliefs of its employees to the extent such accommodation does not pose an undue hardship on the Pipedrive's operations.
If you wish to request such an accommodation, please speak to your local People & Culture team.
To ensure our workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge.
It is Pipedrive's policy to prohibit intentional and unintentional harassment of any individual by another person on the basis of any protected classification including, but not limited to, race, color, national origin, disability, religion, marital status, veteran status, sexual orientation or age. The purpose of this policy is not to regulate our employees' personal morality, but to ensure that in the workplace, no one harasses another individual.
Sexual harassment
It is Pipedrive's policy to prohibit harassment of any employee by any manager, employee, customer or vendor on the basis of sex or gender.
While it is not easy to define precisely what types of conduct could constitute sexual harassment and there is a wide range of behavior that may violate this policy even if such behavior does not violate the law. Examples of prohibited behavior include unwelcome sexual advances, requests for sexual favors, obscene gestures, displaying sexually graphic magazines, calendars or posters, sending sexually explicit e-mails, text messages and other verbal or physical conduct of a sexual nature, such as uninvited touching of a sexual nature or sexually related comments.
Depending upon the circumstances, improper conduct also can include sexual joking, vulgar or offensive conversation or jokes, commenting about an employee's physical appearance, conversation about your own or someone else's sex life, or teasing or other conduct directed toward a person because of their gender which is sufficiently severe or pervasive to create an unprofessional and hostile working environment.
At Pipedrive we want to make sure we maintain a positive work environment. Each employee plays a role in fostering this environment so we all must abide by certain rules of conduct based on honesty, common sense and fair play.
The following are examples of some, but not all, conduct which can be considered unacceptable:
Obtaining employment on the basis of illegal, false or misleading information.
Stealing or removing Pipedrive property or a co-worker's property, and/or improper disclosure of confidential information.
Completing another employee's time records.
Violation of safety rules.
Fighting, threatening, harassing or disrupting the work of others.
Failure to follow lawful instructions of a manager or supervisor.
Failure to perform assigned job duties and/or unsatisfactory job performance.
Willful or careless destruction or damage to Pipedrive assets or to the equipment or possessions of another employee.
Performing work of a personal nature during working time.
Violation of any Pipedrive policy.
The health and safety of employees and others on Pipedrive property is critical to us. Pipedrive complies with all health and safety laws applicable to our business and to all regulations within the locations we are based on.
We rely upon employees to ensure that work areas are kept safe and free of hazardous conditions and we expect employees to follow all safety rules and practices, take necessary steps to protect themselves and others, attend required health and safety training and report all accidents, injuries and unsafe practices immediately.
Any perceived or actual risk on Pipedrive's premises, or in a product, facility, piece of equipment, process or business practice for which Pipedrive could be responsible should be brought to the attention of management immediately.
Periodically, Pipedrive will organize specific training and may also issue additional rules and guidelines governing workplace safety and health. Employees are expected to complete the required training and understand and follow the related rules and regulations.
On-the-job injuries are covered by Pipedrive at no cost to the employee. Any workplace injury, accident, or illness must be reported to the employee's manager and to People & Culture as soon as possible, regardless of the severity of the injury or accident.
Failure to follow Pipedrive policies may affect the ability of the employee to receive benefits.
Security in the Workplace
At Pipedrive we believe there is nothing more important than the security of its employees and guests and we are committed to preventing workplace violence and to maintaining a safe work environment.
Pipedrive has adopted the following guidelines to deal with intimidation, harassment, or other threats of (or actual) violence that may occur:
All employees, temporary workers, and contractors should be treated with courtesy and respect at all times. Employees are expected to refrain from physical contact, such as fighting or other conduct that may be dangerous or offensive to others.
Firearms, weapons, and other dangerous or hazardous devices or substances are strictly prohibited from the premises of the Company.
Conduct that threatens, intimidates, or coerces another employee, a customer, partner, or vendor will not be tolerated. This prohibition includes all acts of harassment, including harassment that is based on an individual's sex, race, national origin, protected disability, religion, age, genetic information, or any other characteristics.
Any actual or threatened violence, both direct and indirect, should be reported immediately to your manager, People & Culture or through the Whistleblowing/Reporting Channel.
Pipedrive will promptly and thoroughly investigate all reports of actual or threatened violence and of suspicious individuals or activities.
Anyone determined to be responsible for actual or threatened violence or other conduct that is in violation of these guidelines will be subject to disciplinary action up to and including termination of employment.
If at any time an employee feels they are in serious, immediate harm, please contact the local authorities.
Working Under the Influence of Substances
To help ensure a safe, healthy and productive work environment for our employees and others, and to protect Pipedrive property and ensure efficient operations, it is forbidden to work under the influence of alcohol or non-prescription drugs. Pipedrive maintains a workplace free of substance abuse.
This policy applies to all employees and other individuals who perform work for Pipedrive. The abuse, solicitation, theft, possession, transfer, purchase, sale or distribution of controlled substances, including drug paraphernalia or alcohol is strictly prohibited.
Violation of this policy can result in disciplinary action, up to and including discharge.
Pipedrive maintains a policy of non-discrimination and will endeavor to make reasonable accommodations to assist individuals recovering from substance and alcohol dependencies, and those who have a medical history which reflects treatment for substance abuse conditions. However, employees may not request an accommodation to avoid discipline for a policy violation.
We encourage employees to seek assistance before their substance abuse or alcohol misuse renders them unable to perform the essential functions of their jobs, or jeopardizes the health and safety of any Pipedrive employee, including themselves.
What to do if you have concerns
If an employee feels that they have been subjected to conduct which violates this policy, the Pipedriver should immediately report the matter to their manager, People & Culture or through the Whistleblowing/Reporting Channel.
If the employee is unable for any reason to contact these people, or if the employee has not received a satisfactory response within five (5) business days after reporting any incident of what the employee perceives to be harassment, the employee should contact the People & Culture Representative.
Every report will be fully investigated and corrective action will be taken where appropriate. All employees must cooperate with all investigations. All complaints will be treated with the utmost confidentiality as far as the law allows. In addition, Pipedrive has a strict non-retaliation policy. It will not allow any form of retaliation against individuals who report unethical or illegal conduct or who cooperate in the investigations of such reports.
If an employee feels they have been subjected to any such retaliation, the employee should report it in the same manner as set forth above.
Violation of policies, including any improper retaliatory conduct, may result in disciplinary action, up to and including discharge.
No retaliation policy
Pipedrive is committed to providing a workplace conducive to open discussion of its business practices. It is our policy to protect employees who make reports, in good faith, of potential violations of the policies or applicable law, as described herein. In addition, it is our policy to comply with all applicable laws that protect employees against unlawful discrimination or retaliation by their employer as a result of their lawfully reporting information regarding corporate fraud or other violations of law by Pipedrive or its employees.
Any employee who retaliates against another employee for reporting problems will be subject to disciplinary action, which may include termination of employment. If an employee believes that they have been subjected to any action that violates this Non-Retaliation Policy, they should notify their manager or People & Culture. See Whistleblowing/Reporting Channel Policy for more information.
This Non-Retaliation Policy applies even if an allegation that was made in good faith ultimately turns out to be groundless. However, employees who file reports or provide evidence that they know to be false or without a good faith belief in the truth of such information will not be protected by the Non-Retaliation Policy and may be subject to disciplinary action, including termination of their employment.
Business integrity means that we adhere to all applicable laws and regulations in all our geographies as well as to the ethical standards set forth by Pipedrive. Being an international company subjects us to a myriad of overlapping regulations that require deliberate effort and sustained commitment to excellence. Pipedrive complies with international and local laws and expects its employees, vendors, contractors, suppliers, partners, agents, resellers and any third party with whom it does business to comply, as well.
Data Privacy and Security
Pipedrive commits to compliance with applicable data protection and privacy laws. We conduct necessary audits, implement strong protections and consistently work to improve ourselves. One of our highest priorities is keeping data private, safe and secure through the use of technical, technological, administrative and physical controls. Employees must comply with all policies and procedures surrounding the protection, privacy and security of data.
Trade Compliance
Pipedrive employees commit to compliance with all applicable import and export control laws and regulations including sanctions, embargoes, and anti-boycott rules as set forth in Pipedrive policies and procedures.
Recordkeeping
Pipedrive employees will create and maintain accurate books and records of transactions in compliance with all applicable laws, regulatory requirements and policies. Records will be retained and destroyed in accordance with the respective policy and schedules.
Third Party Relationships
Championing integrity is only meaningful if you do business with people of integrity. To this end, Pipedrive requires that any third parties with whom it does business maintain a solid ethical foundation by complying with our Partner Code of Conduct.
As a company that values honesty, integrity and equality of opportunities, Pipedrive employees must avoid situations where their personal interests conflict, or appear to conflict, with those of Pipedrive’s.
It is not possible to give an exhaustive list of situations that might involve violations of this policy. However, the situations that would constitute a conflict in most cases include but are not limited to:
This policy is not intended to prohibit the provision of modest courtesies, openly given and accepted as part of the usual business amenities, for example, occasional business-related meals or promotional items of nominal or minor value where allowed by law.
It is your responsibility to report any actual or potential conflict that may exist between you (and your immediate family) and Pipedrive to People & Culture or the Legal Department.
Relationships
Pipedrive does not prohibit personal relationships between employees. Employees with a personal relationship with an individual in their reporting line should notify People & Culture.
Employees are expected to maintain professionalism in the workplace regardless of the status of their relationship and should not allow for any interference in the normal performance of their duties or any beneficial treatment.
During work hours, employees are expected to behave in a way that does not distract colleagues from their duties, take away from work hours, or create a hostile work environment.
Pipedrive rejects all forms of corrupt business behaviour, such as bribery (public, private, active and passive), embezzlement, fraud, theft and the granting of improper advantages.
Anti-Bribery
Pipedrive employees and its business partners are not allowed to give, promise to give, solicit or accept any form of improper advantage, whether directly or indirectly, to or from any individual or organisation with the intention to obtain or retain business in return. Improper advantages include illegal rebates, bribes, kickbacks and under-the-table payments. An improper advantage can be anything of value, including but not limited to payments, meals, gifts, entertainment, travel expenses or fake agreements.
Anti-Corruption
Holding ourselves to the high ethical standards, Pipedrive maintains appropriate controls to prevent against and detect fraud, money laundering, terrorist financing or tax evasion. Pipedrive employees or any third party with whom Pipedrive engages will not engage in corruption or financial crimes nor attempt to circumvent any controls.
Antitrust
Pipedrive employees cannot collude with competitors to set prices, rig bids, allocate markets, engage in group boycotts, and share or gather confidential competitive information. Employees cannot work with resellers, distributors or partners in a way that restricts or restrains fair competition.
Pipedrive will charge fair prices for its products so as not to manipulate markets, restrict fair competition or discriminate against customers.
Pipedrive expects employees to always act with fairness and integrity at all times.
Even when gifts or entertainment are exchanged out of the purest motives of personal or professional friendship, they can be misunderstood and perceived as an improper advantage. A gift or favor should not be accepted or given if it might create a sense of obligation, compromise your professional judgment or create the appearance of doing so.
Giving Gifts and Entertainment
Gifts or entertainment may be given only where appropriate and where there is no risk of creating the perception of influencing the recipient in decision making.
Gifts must be of minimal value and entertainment must not go beyond what is reasonable. Lavish or inappropriate gifts or entertainment are strictly prohibited.
Accepting Gifts and Entertainment
Demanding or soliciting gifts or entertainment of any kind is prohibited. This includes not only items but advantages that carry value.
Unsolicited gifts or entertainment may only be accepted if they do not go beyond common courtesy and are an accepted local business practice.
Offers of entertainment may only be accepted if they arise out of the normal course of business, cannot be seen as lavish and take place in settings that are appropriate.
Employees cannot give any gifts to government employees.
From the beginning, Pipedrive has stood for providing sales and marketing professionals around the world with the best tools to do their job, better and faster - pushing the limits and transforming the way they work. This has been made possible by our amazing employees.
Environmental
Since its beginning, Pipedrive has followed the principle that our business should be ethical and fair environmentally, socially and from a governance perspective. We have chosen to operate in a transparent and environmentally friendly way. Pipedrive's goal is to incorporate environmental awareness throughout our business. We recognize that this impacts, not only our daily operations but, our entire value chain. Pipedrive seeks to maximize growth without negatively impacting the environment. Sustainability is always one of the important factors when choosing between alternatives and making decisions. Pipedrive has initiated systematic and long-term projects within the company to reduce our carbon footprint and minimize our impact on the environment. We are dedicated to environmental-friendly practices in our offices and promote a green lifestyle among our employees.
Social
Innovation derives from cultures and with that in mind, Diversity has always been one of the strengths and competitive advantages of Pipedrive. Building a global product is only possible with a team of global professionals.
This has only been possible with a team of amazing people from diverse backgrounds.
Today, Pipedrivers represent over 50 different nationalities and the most powerful action we can take is in our hiring practices. We hire focusing on people’s skill set, cultural fit, and how much impact they will make to the success of the company, regardless of gender, age, race, or nationality.
We provide equal opportunities to all of our employees and It is our goal to continue to support a diverse work culture. That’s how we achieve and support diversity and inclusion.
Governance
We view good governance as essential to creating and preserving value for our employees and stakeholders. This includes a sound approach to corporate governance that complies with all applicable laws, rules, regulations and policies as well as unwavering adherence to our values.
Slavery/Human Trafficking
Pipedrive is committed to responsible business practices protecting human rights. We have a zero tolerance approach to all forms of slavery and human trafficking ("modern slavery") in our organization and in the organizations with whom we work. We are focused on identifying, reporting and addressing any human rights risks or abuses in our operations.
Child/Exploited Labor
Pipedrive is committed to conducting business in a legal, ethical manner by adding value to society and the environment instead of doing harm. Helping stop child labor or forced labor by exploited individuals is fundamental to our company. We want to make sure that our organization doesn’t take part in children’s exploitation and also helps end it to the best of our ability.
Conflict Minerals
Pipedrive does not manufacture its own products. However, Pipedrive supports the humanitarian goal of ending the human rights violations in those areas which are believed to have been partially financed by the exploitation and trade of conflict minerals. We are committed to working with our suppliers to increase transparency regarding the origin of minerals contained in its products to prevent such exploitation.
Pipedrive expects all employees to respect and comply with policies addressing these horrible practices. Additionally, all third parties with whom Pipedrive works are expected to maintain the same ethical foundation.
Finally, we have always tried to support worthy causes. Through partnerships with non-governmental organizations (NGOs), the private sector, community organizations, and state governments we believe that we can make a lasting and meaningful difference. For Pipedrive, this is an opportunity to contribute to society and strengthen our business at the same time. We always seek to collaborate with strong and established partners and choose to support projects with large-scale goals. Pipedrive always looks at different ways how we can impact and support through investing the time of our employees (e.g. mentoring, teaching) and providing financial support to initiatives that fit our scope.
Principles when deciding which initiatives to support:
Does this project fit under one of our focus areas?
Does it have a long-term and/or wider impact?
Does it have measurable outcomes?
In order to avoid conflicts on the basis of different beliefs and cultural backgrounds, Pipedrive does not engage with political or religious initiatives.