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Airtable CRM alternatives

A dedicated CRM with full customization and activity management vs. a spreadsheet


Pipedrive is an intuitive, simple-to-use CRM created by salespeople, for salespeople. We offer activity-based selling with custom fields, activities, sales pipelines and unlimited contacts and data storage.

Airtable CRM

Airtable is an organization and collaboration platform. Their tool provides task management, project planning and inventory tracking, it is more similar to a spreadsheet than a dedicated CRM.

Be in good company

More than 100,000 brands all around the world rely on Pipedrive to grow smarter

Why is Pipedrive the best Airtable alternative?

Activity management
Ease of use
Email templates

Pipedrive vs. Airtable CRM - a snapshot

Compare key CRM features such as activity management, recurring revenue reports and sales email inbox to see where Pipedrive is the better Airtable alternative.

Airtable CRM

Free trial



Price per user

$14 – $99

$0 – $20

Billing currency



User permissions

All plans

Higher plans

Data storage

Unlimited, all plans

Limited, all plans


Unlimited, all plans

Limited, all plans

Custom records

Unlimited, all plans

Limited, higher plans

Email templates

Unlimited from Advanced plan (2nd plan)

Smart contact data

Unlimited from Advanced plan (2nd plan)

Recurring revenue reports

Unlimited from Advanced plan (2nd plan)

Activity dashboard

Activity management

Activity tracking

Data Center in Europe

Sales email inbox

Moving data from your current CRM couldn’t be simpler with data import using Import2

Disclaimer: All information, prices and data were last verified on 15 June 2020. To report any incorrect or outdated information, please get in touch with us.

3 reasons why Pipedrive is the best Airtable CRM alternative

Activity management

Pipedrive is a sales management tool designed with the salesperson at heart. We know that activities are the stepping stones to closing a deal, and understand the importance of tracking phone calls, meetings, lunches, tasks, deadlines and emails to identify where you can improve your sales approach. Pipedrive allows you to schedule follow-up activities with your contacts, organizations or deals, so you know what’s coming next. You can also set-up activity reminder notifications and custom activities to suit your company’s needs. Airtable is primarily a spreadsheet, so it does not have dedicated sales activity management as a standard feature.

Data and contact features

Unexpected costs and data limits create barriers and negatively affect sales productivity. Salespeople need to be equipped to grow their sales without worrying about restrictions down the line. Airtable has a limited amount of contacts and records across all plans. There is no unlimited option, more data means more cost. Airtable also restricts the amount of storage space across all plans, too. Pipedrive gives you access to custom fields, data storage, pipelines and unlimited contacts regardless of your plan.

Recurring revenue reports and forecasting

Understanding how customer payments that arrive in installments over time affects your revenue projections is crucial. Pipedrive’s comprehensive overview of your predicted revenue gives you control over your targets and shows you the bigger picture. Airtable CRM requires complex scripting blocks to program forecast functionality. With Pipedrive, you have access to this feature and as no formulas are required, you don’t need to worry if your sales data is being calculated incorrectly.

Pipedrive looking like a better option to Airtable CRM?

Pipedrive rated best CRM for product innovation and user satisfaction

Pipedrive comes top in leading industry comparisons.

SoftwareReviews, a division of Info-Tech Research Group, named Pipedrive as an industry leader in its 2021 Customer Relationship Management (CRM) Data Quadrant and Emotional Footprint Awards.

The highly detailed report uses review benchmark data from CRM software users.

Download the report

Customize and integrate

Pipedrive is completely customizable and has 400+ app integrations, oh, and an open API

Tools to empower the modern salesperson

Choose a CRM with features that can take your sales game to the next level

Grow sales pipelines

The complete sales CRM to get new leads via chatbots and webforms and move deals along pipelines

Track sales activities

Make and track emails, calls and meetings in timelines and prioritize your most engaged leads or rotting deals first

Report revenue visually

Forecast and make growth decisions with customizable reports and dashboards you can share via links

Learn with AI

Learn from artificial intelligence at no extra cost, with tailored performance-boosting pointers as you go

Manage teams and territories

Keep teams on track with user roles, team goals and custom products, services, pipelines, languages and currencies

Protect data security

Use single sign-on, 2FA and monitor security rules and alerts in your dashboard to react fast and prevent breaches

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How our customers win with Pipedrive

Business development consultancy Gray Matters grow their business with Pipedrive after using another CRM alternative. Their founder, Adam Graham, soon discovered how powerful the combination of custom fields and sales reports are in pinpointing areas of improvement and success. As a result, their conversion rate has increased by 10% in the last 18 months.

Pipedrive has been invaluable in helping us keep our clients happy. It's a really intuitive tool that's easy to use and quick to master. Perhaps the most useful feature for us is the flexibility and level of integrations it has. It's not just our CRM, it's part of our whole sales and account management process, so the ability to talk with the other tools we use is critical.
GTGuy ThorntonManaging Director, Picked Group Ltd
The best thing we love about Pipedrive is it does two-way sync with Google Apps. It has helped us to better organise and keep everything on track.
NGNirmal GyanwaliManaging Director, Nirmal Web Studio
Easy to use, reasonably priced, and ensures I don't drop the ball on following up with my leads!
CLChristine LukenAuthor & Speaker, Financial Lifeguard

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