Best automotive CRM software
Automotive CRM systems for car dealerships
Automotive CRM software helps dealerships and automakers manage customer interactions, sales and operations in one place.
The right solution provides a seamless car-selling and buying experience.
Use Pipedrive to track new leads, nurture buyers at every touchpoint and generate limitless opportunities.
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What is an automotive CRM system?
Automotive customer relationship management (CRM) software enables car dealerships and original equipment manufacturers (OEMs) to create a delightful buyer journey.
Use yours to collect customer data, build trust with leads and measure sales performance to deliver the ultimate auto dealer service.
What to look for in an automotive CRM
The best CRM for car dealerships and automotive companies includes these key functionalities:
Lead generation. Highlight potential customers most ready to buy.
User-friendly interface. Onboard team members quickly.
Customization. Build a CRM that fits your unique business needs.
Inventory management. Keep track of every product in your showroom.
Automotive CRM features
How car sales CRM software provides better buyer experiences
Some 25% of car buyers struggle to find the right vehicle for their specific needs. When they do, 43% are irritated by price negotiations and haggling.
Modern CRM automotive software makes car buying simpler. With automation, sending appointment reminders and scheduling test drives happens in seconds.
Pipedrive’s CRM software for car dealerships also makes it easier to find and engage with leads months before they buy. Understanding customer behavior and people’s needs in advance can shorten negotiation phases.
Manage contacts to close more deals
With several stages involved in buying a car, it’s easy to misplace vital information and create a poor customer experience.
Oversee every stage of the buying journey and maintain contact through robust car dealer CRM software.
Use Pipedrive to supervise newly qualified leads and buyers, solve customer pain points and drive sales.
Explore how Pipedrive can help with customer management.
Stay connected to your team
Automotive dealerships rely on teamwork to maintain fast and reliable service. If your employees aren’t aligned, your customers will suffer.
A CRM platform makes overseeing and collaborating with reps easy.
Use Pipedrive’s management tools to streamline communication so your salespeople can spend valuable time engaging with customers.
Discover how Pipedrive keeps your teams on track.
Satisfy your customers from start to finish
If your reps are too slow to respond to queries or follow up with potential leads, other businesses will entice them away.
Keep a competitive advantage by streamlining your activities into one connected hub.
Pipedrive’s automotive dealer CRM empowers your reps to manage customers at scale.
Learn how Pipedrive keeps your customers engaged.
Keep leads warm and ready to buy
Manually chasing every prospect means possibly missing timely follow-ups that could sell vehicles.
Automate key digital marketing touchpoints to keep buyers engaged without lifting a finger.
Use Pipedrive’s auto CRM software to set up targeted emails and reminders that nurture leads automatically.
Discover Pipedrive’s marketing automation.
Over 500+ integrations
Expand the capabilities of Pipedrive with hundreds of apps and integrations
How does a car dealership CRM system work?
A CRM for auto dealerships streamlines in-house operations, boosts customer satisfaction and increases sales.
Selecting the right car CRM software will help you and your team:
Record customer journeys and identify key turning points for successful and lost sales
Make booking test drives a breeze with automated appointments and follow-up emails
Build and optimize your sales pipeline to fast-track the car-selling process
Integrate with third-party apps from SMS to social media to centralize workflows across your dealership
Stay in touch with platforms like Slack to ensure you keep teams in the loop
Collect glowing reviews to build social proof
How to get started with your dealer CRM solution
How Pipedrive helped Motor Mart increase revenue by 25%
Without a way to track its contact history, automotive engine manufacturer and distributor Motor Mart lost WhatsApp contacts and struggled to manage sales processes.
Pipedrive centralized prospect and client data to help maintain customer relationships and provided a clear funnel to distribute leads efficiently, resulting in a 25% boost in revenue.
“With Pipedrive, we can obtain metrics quickly and easily, which is very useful for decision-making. This is something we didn’t have before.”
Get more leads with Pipedrive’s LeadBooster
Pipedrive’s lead generation software brings more high-intent prospects straight into your pipeline.
Key features include:
Chatbot. Capture leads around the clock with a customizable site chatbot.
Live Chat. Chat with prospects in real time to answer questions, offer customer support and build trust.
Prospector. Discover high-quality leads that match your ideal customer profile (ICP).
Web Forms. Gather contact information easily with flexible, shareable web form templates.