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The state of sales and marketing 2022/23:
Download the free economy review

Download the free economy review and discover which steps businesses took to succeed in 2022 and how this affected employees.

What’s in the report?

  • The key trends affecting sales and marketing professionals

  • The factors helping employees hit their goals

  • Insights revealing how businesses grow and how yours can too

  • Data from respondents around the globe, working for startups, SMEs and large businesses

  • The hopes and concerns of business owners and employees

Key statistics from the report

Businesses were six times more likely to invest more than less in tech in 2022

Employees at companies that haven’t invested in tech are twice as likely to be worried about their workload

Employees who get support from their colleagues and managers are 20% more likely to hit their sales targets

The majority of companies in the sales industry managed to grow in 2022, despite the ongoing challenges. It’s a testament to the resilience and drive of sales and marketing professionals, entrepreneurs and business owners that they were able to convert these challenges into opportunities.
DA

Dominic AllonCEO, Pipedrive

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