Keeping track of leads is not always an easy task, especially if you don’t have a concrete method.
Spreadsheets can get confusing and hard to access. However, Framery learned that with Pipedrive and the CRM's Leadfeeder integration - lead and sales data can live in one easily accessible location.
Framery creates happy, productive workplaces by creating sound-proof meeting spaces and phone booths to open-plan offices. They currently have two products, Framery O and Framery Q.
The Framery O is a phone booth that allows one person to make calls and take video conferences without disturbing other employees.
The Framery Q is a meeting room that allows two people to have meetings and important conversations without disturbing anyone.
Framery has an office in Finland and works with clients such as Uber, Microsoft, Oracle, Cloudera Dow Jones and Cambridge Innovation Center.
We needed a sales CRM software that was simple so that our sales people would actively use it.
Before Pipedrive, we had only spreadsheets and they weren’t very useful. They were not synced properly and were hard to access.
Ease and convenience of use was key to getting our sales staff actively using and documenting lead data.
With the help of the easy-to-install integration, we now have website lead data from Leadfeeder in the same system as the actual sales data.
It is hard to get people to use various systems, so it is a huge advantage that all the data is in the same place without any manual effort.
Leadfeeder data also provides valuable insight into our potential customers browsing habits.
Before Pipedrive, leads were collected in spreadsheets and e-mail.
These spreadsheets were hard to keep up to date and different versions of the spreadsheet would pile up on shared drives. People also didn’t use them because it was too cumbersome to fill out and the right version wasn’t always available.
The main objective for a sales CRM system for us was the predictability of sales.
The main requirement for the CRM solution was the ease of use and ”lightness” of the solution, documenting leads must be quick and effortless.
We also wanted easy, hassle-free integrations between systems. Especially important to us was to be able to show important events, such as a new deal, in existing communication channels for the whole company.
We had heard good things about Pipedrive from people in our own network that used it in their sales, so this reassured us the solution could work for us too.
Which Key Performance Indicators have seen noticeable improvement since the adoption of Pipedrive?
In other words - we are able to get new dealers getting deals and succeeding faster.
Leadfeeder is a very useful tool that takes all the time consuming manual hassle out of documenting website leads into actionable items. From Leadfeeder it’s very easy to transfer leads into Pipedrive or directly to dealers via email with one click.
Before the integration we didn’t have full visibility to website lead data. It wasn’t in the same system that our salespeople actively used. The integration between Pipedrive and Leadfeeder gave us the ability to contain all lead data under one roof which makes taking systematic action easier.
Now with the help of the integration, we have a systematic way to ensure that all possible leads are considered without any extra manual effort. This reduces the time and resources needed to generate and nurture website leads significantly.
Pipedrive was a simple and easy solution to get all sales data under one roof and into active use.
We were hoping to find a platform that could let us create and track multiple sales pipelines without an army of coders and months of waiting. We just didn't have the time or the money to do so.
That was exactly what we got.
Among million other things, we are able to track all the different markets, our whole sales team's performance, new leads and customer cases easily - and we did the implementation by ourselves just in a couple days. Pipedrive is an incredible platform!
We started out quickly with one set of stages and modified them along the way. This is easy to do, which is a strong suit of this solution.
It is always hard to get people on board in using a new software.
The easier and simpler the software is, the easier it is to get people on board.
Pipedrive is a very easy and simple software, so the implementation and adoption wasn’t that hard.
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