How Framery increased lead generation by 800%
Finnish company Framery creates happy, productive workplaces by creating sound-proof meeting spaces and phone booths for open-plan offices.
- Industry: Technology
- Location: Finland
- Integration: Leadfeeder
By using the Pipedrive and Leadfeeder integration, Framery was able to increase lead generation by 800%.
800%
Percentage Framery was able to increase lead generation
$21m
Revenue growth since implementing Pipedrive (up from $1.5m previous year)
2x
Revenue increase expected this year
The challenge
Keeping track of leads is not always an easy task, especially if you don’t have a concrete method.
Spreadsheets can get confusing and hard to access. However, Framery learned that, with Pipedrive and the CRM’s Leadfeeder integration, lead and sales data can live in one easily accessible location.
Prior to Pipedrive, Framery was collecting leads in spreadsheets and e-mail. These spreadsheets were hard to keep up to date and different versions of the spreadsheet would pile up on shared drives. People also didn’t use them because it was too cumbersome to fill out and the right version wasn’t always available.
They desperately needed a sales CRM software that was simple so their salespeople would actively use it. It needed to be an easy-to-use solution that made documenting leads quick and effortless.
They also wanted easy, hassle-free integrations between systems. Especially important was the ability to show important events, such as a new deal, in existing communication channels for the whole company.
The solution
With the help of the easy-to-install integration, Framery now has their website lead data automatically transferred into the same system as their actual sales data via Leadfeeder.
Leadfeeder is a very useful integration that takes all the time-consuming manual hassle out of documenting website leads into actionable items. From Leadfeeder, it’s very easy to transfer leads into Pipedrive or directly to dealers via email with one click.
Leadfeeder data also provides valuable insight into their potential customers browsing habits.
The results
Pipedrive was a simple and easy solution to get all sales data under one roof and into active use.
Since the adoption of Pipedrive, Framery has seen noticeable improvements across the board:
Revenue grew from $1.5m in 2014 to $21m last year and is expected to double this year as well
They are getting 800% more leads than they were receiving prior to implementing Pipedrive
They are better able to track and follow up on customer cases with a visible sales pipeline
There is a steepened distributor maturity curve, with the ability to identify and assist under-performing partners