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Pipedrive reaches 100,000 customers: The story in numbers

We’re proud to announce that over 100,000 companies now use Pipedrive.

This is a huge milestone for us and it wouldn’t be possible without the support of our loyal users. Your backing and feedback have helped us build the tools we have today. So thank you!

To mark the occasion, we looked through our archives to find the story behind the numbers.

Read on to see how an Estonian garage, Shaquille O’Neal and one million pipelines have got us to where we are.


It all started in Tallinn


Pipedrive was founded in 2010 by Timo Rein, Urmas Purde, Ragnar Sass, Martin Henk, Martin Tajur in Tallinn, Estonia.

Pipedrive may be known the world over today, but Pipedrive’s original name was actually Growty. We think the name change was for the best!


Garage sessions


The early build of Pipedrive was created in a summer house.

The founders and a small group of engineers spent many late nights and weekends building the foundation of what we currently offer.


Shaq support


Basketball legend Shaquille O’Neal didn’t just crush it in the NBA. Shaq is also a successful entrepreneur off the court.

He was an early investor in Pipedrive and even filmed a video showing his support for our team in Estonia.


Pipedrive growth

Pipedrive quickly gained traction after launching going from 300 customers by the end of 2011 to nearly 7,000 by the end of 2013.

Pipedrive outgrew the garage and had nearly 50 employees, mostly based in an office in Tallinn.


Building pipelines


We pride ourselves on being easy to use. Our tool lets users create custom pipelines to suit the way their business works.

That’s been a winning combination for our customers who have built over 1 million pipelines since we launched.


Lots and lots of deals


Pipedrive is well known for its sales focus. And our users have certainly been busy selling.

We have had over 200 million deals added to pipelines. Of those, over 70 million were won.


Making communication easier


Closing deals isn’t an exact science. However, it usually means having regular contact with your leads.

We have seen over 15 million leads added and 15 million calls logged. With the surge in video conferencing in recent years, we’ve also seen nearly half a million Zoom calls scheduled.


Products galore


Real estate, technology and marketing are just some of the industries our users operate in.

That range of backgrounds has seen over 1 million products added in Pipedrive.


Global usage


From starting out in Estonia, Pipedrive is now used in over 170 countries with many of our customers based in the United States.

We really mean it when we say we’re global – we’ve even had a login from Antarctica.


A closing machine


Closing deals is vital for a growing business.

Our CRM tool sees a deal being closed every two seconds. Not bad, right?


Building our team


In order to grow your business, you also need to have the right team in place. Pipedrive now has over 900 employees focused on making the Pipedrive experience even better for our customers.

We’re a global company, too, with nearly a dozen offices around the world, including Tallinn, New York, London, Berlin and Lisbon.


What’s next?

It means a lot to us that we’ve hit 100,000 companies, but rest assured, we have plans to build on our achievements and give our customers everything they need to grow with us.

Keep an eye on our site and social channels to see what we have coming up in 2022.

You can try Pipedrive free for 14 days, no credit card required.

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