By integrating Pipedrive and ActiveDEMAND, Flowbird increased its business by 23%.
Percentage Flowbird increased business
Number of specialized solutions integrated
In the beginning, Flowbird used only marketing systems to serve their clients’ needs, incorporating a variety of software to achieve this aim. What they found was that, while these marketing tools contained a CRM sub-system, they really weren’t fit for purpose.
Flowbird would have to find a specialized sales CRM in addition to a marketing platform in order to bridge the gap between sales and marketing.
After testing various marketing systems, Flowbird landed on ActiveDEMAND, a platform that offers streamlined campaign management, campaign recipes and attribution reporting. Flowbird chose ActiveDEMAND because it offered a native integration with Pipedrive, was feature-rich and affordably priced.
The perfect way to stress-test this dual marketing and CRM software approach was to start using the system on their own unique sales process. Apart from occasional forays into networking and attending events, Flowbird’s customer acquisition process is almost entirely based on referrals from existing clients.
Flowbird began setting up its sales process by creating two sales funnels: a core funnel and a long-term nurture (LTN) funnel. Jason split the two funnels, keeping pre-prospect (LTN) contacts in ActiveDEMAND and sales-ready (core) prospects in Pipedrive.
Thanks to the Pipedrive and ActiveDEMAND integration, Flowbird has seen a 23% increase in business.
When clients come to Jason and his team, he makes it clear that they are offering more than just a CRM system where you track sales. In fact, they provide a complete solution that bridges the gap between sales and marketing so that the strategies are perfectly aligned.