How much MediaVision increased lead creation
MediaVision doubled its use of automations
Two add-ons used to identify and nurture leads
When it became clear that they needed to look to more channels for new business, MediaVision knew they needed to find the right technology to manage those leads.
Based on his experience with Pipedrive at previous companies, when Managing Partner Adam Freeman joined MediaVision he knew they weren’t using Pipedrive as effectively as they could. Before updating the company’s lead generation strategy, he needed to sort out the data and add more powerful automations.
One of the first things that Adam did was upgrade MediaVision’s tier from Advanced to Professional so that they could add more automations (Advanced allows for 30, while Professional allows for 60).
Adam also mentioned the LeadBooster and Web Visitors add-ons as tools that have become integral to their growth plans, and they’re yet to use all the features of LeadBooster.
When they find a high-quality lead in Web Visitors and Prospector, Adam and the MediaVision team first add it to Pipedrive’s Leads Inbox.
MediaVision is also using Insights and Web Visitors’ reporting features to track how many people are landing on their site and what percentage are entering their pipeline as leads.
They are also using a number of other Pipedrive features and integrations including video conferencing software Livestorm, which you can integrate with Pipedrive through our Marketplace, to generate new leads.
As MediaVision’s story shows, there’s not just one feature or tool you need to grow your business. However, thanks to the fact that it’s easy to find the right Pipedrive tier for you, as well as Pipedrive’s add-ons and dozens of integrations (including with Livestorm) to fill the gaps, it’s definitely a great place to start.