Mercado Livre boosts productivity by up to 40% with Pipedrive

As the leading e-commerce company in Latin America, Mercado Livre operates across 18 countries and serves over 210 million users. Its e-commerce unit, Mercado Shops, builds branded online stores for sellers who want to scale their digital sales with their own identity.

Industry: eCommerce

Location: Brazil

Key Feature: Custom Fields

40%

Productivity increase in frontline sales

50-60%

Time savings with automations and full user autonomy

3

Teams operating through three fully customized, centralized pipelines

The challenge

Before Pipedrive, Mercado Shops' sales teams relied on a complex CRM that was difficult to customize and hard for representatives to adopt. Even minor adjustments required external consultants, slowing the team down and forcing them to revert to spreadsheets, hurting productivity and visibility across the pipeline.

Pipedrive features used

Custom Fields

To adapt the CRM to Mercado Shops’ processes, create required fields, and log detailed loss reasons

Automations and Integrations

To streamline workflows, trigger actions with external teams, and increase productivity

Spreadsheet imports and web forms

To quickly feed the pipeline with qualified leads and collect data automatically

The solution

With Pipedrive, the team implemented three tailored pipelines for Pre-Sales, New Business, and Farming. Reps quickly adopted the CRM thanks to its intuitive interface, centralized data, and features such as automations, web form integrations, and spreadsheet imports. The team gained complete visibility of the pipeline and started making decisions based on real, organized data.

The results

Up to 40% increase in commercial productivity
Two hours saved per rep per day by centralizing information
Expansion of usage to additional countries, including Mexico and Colombia
Full adoption without the need for external consultants

Pipedrive gives us autonomy and productivity. I don’t need to be a developer to get the most out of the platform. Everything is standardized and right there.

Octavio HozawaSales Executive at Mercado Shops