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How Nirmal Web Studio Boosted their Sales 50% in a Year

Nirmal Web Studio is a boutique web design agency based in Sydney, Australia.

  • Client: Nirmal Web Studio
  • Industry: Consultancy
  • Location: Sydney, Australia
  • Number of employees: 25

Quick facts

Nirmal Web Studio boosted turnover by 50% in one year with Pipedrive and Prospect.io

They went from 20 to 250 outreach emails a day in the same time period

Pipedrive and Prospect.io help Nirmal and his team nurture leads in a structured way


CRM Requirements

Nirmal struggled to keep things organized in an industry where the sales cycle is two to three months. Nirmal and his team were drowning in admin tasks, spending their days scouring the web for prospects, setting up meetings, and doing a lot of technical research. They didn’t have any lead qualification methods in place, resulting in thousands of leads to approach, many of them unsuitable, and a lot of mistakes.

How they work

Sales and marketing professionals stay close to their key target market in Sydney, while web development teams are based in Kathmandu, Nepal. Nirmal Web Studio creates custom web solutions that generate more online sales. They also act as a white-label service provider for other marketing and brand agencies. Managing Director Nirmal Gyanwali is responsible for directing their sales team, as well as meeting prospects in person.

It’s one of the best tools I have ever used for CRM. Simple and easy for anyone, regardless of the industry, it is the best tool to manage your clients.

Nirmal GyanwaliManaging Director, Nirmal Web Studio


How Pipedrive helped

Pipedrive transformed Nirmal’s sales process by keeping all the information he needed in the app. As he could store audio notes on sales meetings and access detailed Caller ID for leads, Nirmal suddenly had a lot more time to focus on closing deals.

Using Pipedrive’s multiple pipelines, Nirmal and his team were able to identify the key activities in their sales process. In addition to having a clear overview of the deals in play, as well as who in their team was contacting who, Nirmal made use of Pipedrive features like the Scheduler to organize meetings.

He no longer defines deal stages manually, and automated emails are sent out whenever a lead is moved to a new stage. Pipedrive’s Smart Contact Data feature even automates the search for leads on LinkedIn, giving Nirmal the time he needs to meet clients and sign new contracts.

Nirmal found out about Prospect.io and its Pipedrive integration after subscribing to the Pipedrive Blog. Nirmal was able to build highly specific lists and segments according to his criteria and feed them with prospects, which transformed the way he and his team approached leads. Instead of dropping leads into Pipedrive, he would go through a checklist based on qualification data, then pre-qualify leads after interacting with them.

Read the full story on our blog.

Pipedrive features used

Multiple pipelines, to visually track deals in different projects and offices

Scheduler, to quickly set up meetings without back-and-forth emails

Workflow automation, to send out emails whenever leads move to a new stage

Smart Contact Data, to automate their search for leads on LinkedIn

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