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Pipedrive vs. Copper CRM

Are feature limits holding back your business? With Pipedrive, you’ll have access to all the tools you need – such as contacts, users and custom fields – without paying nearly as much as you would with Copper.


Pipedrive is an intuitive, cost-effective CRM. It’s easy to set up, easier to use and gives you the core features you need on all plans.

Copper CRM

Copper is a CRM targeted at small businesses. It integrates well with Google but it’s not the cheapest, and many of its basic features are only unlimited on higher-tier plans.

Pipedrive and Copper CRM, side-by-side

See for yourself how Pipedrive and Copper CRM match up:

Copper CRM

Trial length

14 days

14 days

Price (per user/ per month)

$14 – $99

$25 – $119

User limit

Unlimited, all plans

Limited in basic plan


Unlimited, all plans

Limited in 1st and 2nd plans

Custom fields

Available on all plans

Available on all plans

Billing currency



Email templates

Unlimited from 2nd plan

Unlimited from 2nd plan

Smart contact data

Move data from spreadsheets or your current CRM to Pipedrive with accuracy and ease via data import using Import2

Disclaimer: All information, prices and data were last verified on 15 June 2020. To report any incorrect or outdated information, please get in touch with us. For more information on Pipedrive features and costs, check out our pricing page. To compare Pipedrive to other CRMs, visit our Comparison Hub.

5 reasons Pipedrive is the best alternative to Copper CRM


Moving deals through your pipeline is a matter of dragging and dropping. Setup is a walk in the park, and if you have any issues you’ll have access to 24/7 support, no matter which plan you’re on.

Simplicity is the name of the game for Pipedrive, because your job is to sell, not to figure out how to use complex software, and our job is to help you sell as effectively as possible.


Copper CRM offers a free trial, but once it’s over you can expect to pay significantly more per user than you’ll be charged with Pipedrive, whatever plan you end up going for. Over time, those small costs can add up and ultimately eat away at your bottom-line profits, which is the last way you want your CRM to affect your business results.

Pipedrive is the more cost-effective option — how important that factor is in your final decision is up to you.

Growth potential

Pipedrive was designed to help businesses of all sizes scale. Our deal suite allows sales managers to set up individual goals for each rep, making it easy to track progress and identify bottlenecks.

With Pipedrive, your reps can focus on their daily tasks, while you can use trustworthy data to get precise insights into your business and adjust your strategy as needed. And by using our forecasting tools, you’ll be able to identify winning sales patterns and kick your team’s performance up a notch.

Ease of setup

Getting started with Pipedrive was designed to be as simple as possible, making it easy for you to maintain your daily routine.

You can seamlessly migrate all the data you need to sell more effectively with our Import2 integration, while across-the-board email compatibility makes it possible to get yourself up and running with all your contacts, leads, deals and folders at the click of a button.

24/7 support

In the world of sales, there are always things that can go wrong, which is why it’s vital that you can count on a support team to help you out, whenever and however you need them.

At Pipedrive, we understand that. It’s why our support is available at any time, on any day, across every single plan we offer.

The second you have trouble with something, our experienced and friendly team will be there to lend a hand. Choose the CRM that cares about you.

Want to see the difference for yourself?

Flexible, focused and user-friendly

Making efficient use of your time is a crucial aspect of selling effectively, which is why Pipedrive keeps all your leads organized and intelligently updates you when it's time to follow up.

But the real magic happens in the pipeline itself. Whether you’d prefer to keep it simple or customize every single stage to reflect how your own personal sales process works, you’ll be able to tweak Pipedrive to do exactly what you need it to.

With automatic tracking for calls and emails (as well as smart automations) Pipedrive frees up time you can spend getting specific with our industry-leading reporting and forecasting tools.

After all, there’s a reason The Motley Fool called us the easiest CRM to use.

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Ask fewer questions. Close more deals

Sales representatives shouldn’t be spending sizable chunks of their valuable time trying to figure out how their CRM works. Not only is it an incredibly inefficient way to make use of your talent, it’s downright frustrating — for the reps themselves as well as for the managers trying to guide their teams towards hitting monthly targets.

Pipedrive makes the entire process of opening and closing a deal as easy as it could be. Choose the data you want to add to your deals by using custom fields for specific teams, products and industries. Keep your pipeline uncluttered with lead management software by storing all your prospects in your separate Leads Inbox that makes it easy to qualify them and follow up at a later date. You can also track your win probability and expected close dates for any ongoing deals, while our filtering tools mean you can organize your pipeline data by rep or stage.

Pipedrive’s real power comes from its game-changing simplicity. Quit puzzling over endless features, and get used to closing more deals than ever before.

You can sync your mail and calendar appointments across all your devices in real-time, no matter which platform you’re using

Sales documents will track how your prospects interact with your proposal and remind you when it’s time to follow up

Your leads inbox will help you to stay on top of your active negotiations and ensure you won’t waste time on rotting deals

Feature limits: A thing of the past with Pipedrive

Advanced features are all well and good, but there’s no arguing the fact that if you want to sell more effectively, you need to start with the basics. For most sales teams, that means how many users you can add to your pipeline, how many contacts you can store, and how many custom fields you can create.

With Copper, there are in-built feature limits for even the most basic tools, meaning if you want to even make a proper start on your pipeline you’ll need to upgrade to a higher-tier plan.

With Pipedrive, however, you’ll have access to custom activities, custom fields, contacts and control on the amount of users you can include – across every single plan.

Get specific with reporting

Copper CRM provides reporting information on which deals have been won, which have been lost, and by who. It’s useful information, and it makes it easy to understand at a glance who the strongest sellers are and who’s struggling.

Pipedrive, by contrast, takes reporting to a whole new level. By automatically tracking and recording a wealth of information, Pipedrive makes it possible to get granular with your team’s sales record, no matter how big your organization is.

You can filter the data by user, time period and pipeline, making it possible to customize your CRM to work exactly how you need it to. You can also filter data by custom fields to get granular on metrics important to your specific industry. Take control of your sales performance with Pipedrive’s industry-leading reporting tools.

I am obsessed with the activity customization, statistics and the dashboards because the salesperson never has to send any reports, they are real time, and the data is beyond accurate.

Lisa CoyleCEO, 360 Payments

How 360 Payments tripled its income with Pipedrive

There’s nothing easy about growing a Fintech business, but Lisa Coyle used Pipedrive to make the journey as pain-free as possible. 360 Payments (which was started when Coyle and her business partner were still in their early twenties) has been putting up some impressive numbers from 2016 to 2018, including a net income increase of 298% (!) and a 40% boost to gross revenue.

Pipedrive’s Activities feature has helped Lisa manage her time, while the real-time dashboards means she no longer has to chase after updates; they happen automatically. Learn more about why 360 Payments switched to Pipedrive and how it made all the difference.

Why Gray Matters switched to Pipedrive

Adam Graham, founder of Gray Matters, was already a highly experienced salesman with more than a decade in the game when he decided to start his new company, a consultancy focused on helping creative agencies grow. Despite his extensive experience with CRMs, however, he still opted for Google Sheets at the start — until he found Pipedrive.

We were using Pipedrive for around eighteen months and really seeing the benefits … We’ve increased our conversion rate from 20% to 30%.

Adam GrahamFounder and Managing Director, Gray Matters

Pipedrive rated best CRM for product innovation and user satisfaction

Pipedrive comes top in leading industry comparisons.

SoftwareReviews, a division of Info-Tech Research Group, named Pipedrive as an industry leader in its 2021 Customer Relationship Management (CRM) Data Quadrant and Emotional Footprint Awards.

The highly detailed report uses review benchmark data from CRM software users.

Download the report

Built for growth

Pipedrive was designed from the start to help businesses of all sizes grow and scale. You can manage your contacts, users and custom fields based on your needs while we also offer smart contact data and an intuitive, easily-customizable product catalog. We even provide dedicated data centers in the EU as well as the USA, so if you’ve got international ambitions, we’ll be with you every step of the way.

Copper CRM is great for small businesses who are happy with their current size and want a straightforward, pared-back CRM. But if you’re trying to scale your business with the Copper CRM, you may have to pay even more to unlock features you get as standard with Pipedrive. Add that to the fact that it’s already significantly pricier per user, and it’s not hard to see why hundreds of companies all over the world are making the switch to Pipedrive.

The last thing you need when you’re trying to scale your business is still another excessive cost. Why pay more for a CRM you’ll soon outgrow when you could get all the features and functionality you need at a lower cost with Pipedrive?

How Pipedrive made it easy for Tiffany Largie to grow

With the help of Pipedrive, Tiffany Largie was able to scale a door-to-door sales business well into the seven figure range. A key part of her business growth was expanding from being a sole trader to employing 12 workers across three different offices — and Pipedrive’s simplicity made it easy to keep track of all of them.

The way Pipedrive visually looks, it’s smart… It’s literally one of the only things that we recommend you have in order to successfully manage your business.

Tiffany LargieCEO, Largie Business Strategies

Like us, Pipedrive is evolving rapidly. We love this and the personal and ultraresponsive support.
SSSimon SchoopCEO, 4-advice GmbH, Digital. Change. Innovation.
Pipedrive has helped visualize our sales landscape in realtime, and has become an integral component of our process. My favorite features are the reports and activity notifications. Pipedrive ensures no rock goes unturned.
GWGarrett WinderManaging Partner, Good Work
It’s the best sales tracking software that’s so easy to customise as we go!
TLTreasha LimDirector, Klear Picture Pty Ltd

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