What is reverse email lookup and how much does it cost?

Reverse email lookup tools identify who’s behind an email address and surface publicly available information linked to it. Pricing varies by provider. Some offer free tools, while dedicated platforms charge per search or through a monthly plan. Pipedrive includes reverse email search and validation features in the Growth and higher plans , with credit-based pricing for data enrichment.

How does reverse email lookup work?

The simplest approach is reverse email lookup for free with Gmail. Simply type an email address into Google to see what comes back. More comprehensive email verifiers scan millions of public records, data sources and social media profiles to produce a detailed report. Pipedrive’s Data Enrichment and Prospector are examples of dedicated tools that do this, pulling verified contact data into your CRM.

What are the use cases for reverse email lookup?

Sales teams use reverse email lookup to qualify inbound leads , enrich contact records and reduce bounce rates by verifying personal email addresses before sending. It also supports email deliverability by helping teams avoid fake or outdated addresses that damage sender reputation. Security teams use it for open source intelligence (OSINT) and background checks to protect against data breaches.

What can you find using reverse email lookup?

Results vary depending on the tool, your location and what the professional email owner has made publicly available. Most tools can surface a full name, phone number, LinkedIn and other social network profiles, job title, employer, company name, associated websites and other email addresses linked to that contact.

Is reverse email lookup legal?

It’s legal to search for publicly available information associated with an email address, including through Gmail or by reverse email lookup in Microsoft Outlook . In the US, employers and professional providers must also comply with the Fair Credit Reporting Act (FCRA) when using reverse lookup for background checks.

What can’t you use reverse email lookup for?

You can’t use reverse email lookup to discriminate against or impact someone’s eligibility for personal credit, insurance or employment. The General Data Protection Regulation (GDPR) also applies. If you collect data from a reverse email lookup for sales leads, for instance, you cannot sell that data or use it for anything else at a later date.

Reverse email lookup

Identify your best leads the moment they reach out

Without context on who’s emailing you, it’s hard to know which leads are worth your time.

Reverse email lookup tools identify the person behind an email address so your team knows exactly who to prioritize and how to approach them.

With Pipedrive, your sales team can turn every inbound email into a pipeline-ready lead without leaving their CRM.

Free, easy to set up, no credit card required

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Drive deals and growth with the best reverse email lookup tool

Pipedrive’s reverse email lookup functionality streamlines your lead generation process to help you qualify prospects and personalize outreach.

Work smarter with data enrichment: Pull verified contact details, job titles and company information from email addresses.
Find the right prospects, faster: Search a database of 400 million profiles to find decision-makers and new leads.
Manage leads to keep deals moving: Add every contact to your pipeline and track progress until you’re ready to close.
Act on those who matter most: Get AI-powered insights on which leads to act on next based on engagement.

Pipedrive’s reverse email lookup features

Centralize your leads

Keep all contact with identified leads in one place, so your team has full context before every conversation

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Report on performance

See which sources deliver the most identified contacts and which convert into closed deals in real time

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Automate contact follow-up

Trigger a follow-up sequence the moment you identify a contact, so no lead sits untouched

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Write emails faster

Turn contact information into a personalized first email without starting from a blank page

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Track web visitors

Match inbound emails to website activity and see how contacts engage before you reach out

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Add your own tools

Sync email apps from Pipedrive’s Marketplace or create custom integrations using the open API

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Build a full contact profile from a single email address

Reaching out to a new contact with only an email address means going in blind, without knowing how best to get their attention.

Email finders pull verified details from multiple sources, giving your team a richer starting point before sending the first message.

Pipedrive’s data enrichment fills in every contact record, so your team can choose the channel most likely to get a response.

Learn more about Pipedrive’s CRM for contact managers.

Verify every contact and protect your business from fraud

Sales teams receive a high volume of business emails, but many are bots or phishing scams.

Email verification tools cross-reference contact data so your team can confirm who’s reaching out before sharing sensitive information.

Pipedrive’s security features give your team the tools to monitor account activity, flag suspicious contacts and keep your data secure.

Find out more about Pipedrive’s privacy and security features.

Reach new contacts before your competitors do

Most sales teams follow up manually, which means identified contacts wait hours or days for a response.

Workflow automation sends follow-up emails, assigns leads and schedules next steps the moment a new contact enters your pipeline.

With Pipedrive, you can build automated sequences that keep every lead moving through your pipeline until they’re ready to close.

Learn more about Pipedrive’s user-friendly workflow automation.

Over 500+ integrations

Expand the capabilities of Pipedrive with hundreds of apps and integrations

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How Orbica doubled its contact list with Pipedrive

Geospatial tech company Orbica had no reliable way to keep its contact data up to date or to measure which contacts were worth pursuing.

Switching to Pipedrive gave the team full visibility into who was engaging, enabling them to clean and double their email list.

“We’re always refreshing and improving our contact list and getting better messages to more people because we can see the impact of our email marketing campaigns.”

Read the full case study

Collect and qualify leads from anywhere with LeadBooster

Pipedrive’s LeadBooster add-on combines four tools, so your team can reach, qualify and pull leads into the pipeline from one place.

Prospector: Find decision-makers that match your target customer from a database of 400+ million profiles.
Chatbot: Build automated conversation flows that collect visitor details and qualify intent.
Live Chat: Step into active conversations to answer questions and book meetings from the chat.
Web Forms: Add customizable forms to any page on your site and push every submission into your pipeline.

Learn more about Pipedrive’s LeadBooster add-on