How Visionair Media switched to a more cost-effective CRM solution
Sydney-based Visionair Media is a video production and content creation company that provides video and photography solutions to B2B customers. They’ve also recently started offering marketing and distribution services as key service offerings.
- Industry: Marketing agency
- Location: Australia
- Key feature: Deals
Visionair Media was able to save a significant amount of money by switching to Pipedrive when business slowed down during the Covid-19 pandemic.
$100
Visionair Media is saving hundreds of dollars a month
4
Number of team members using Pipedrive
75%
Reduction in CRM costs now they’ve switched to Pipedrive
The challenge
Like many businesses, Visionair Media was hit hard by the economic fallout from the COVID-19 pandemic. Director of Photography Jim Moustakas found ways to cut costs and keep his business going, which included finding a new CRM.
The company’s existing CRM solution was costing them AUS$16,000 ($12,027 USD) a year. Initially, they moved Jim onto a lower plan which cost AUS$500 ($375 USD) a month, however, it meant Jim was unable to carry out a lot of his vital sales activities.
After trying a few of the other leading solutions, Jim chose Pipedrive, which is saving him hundreds of dollars a month.
The solution
After spending hours trying to migrate data from his previous CRM to other CRM providers, only to find that a lot of the data was missing, Jim was pleasantly surprised with Pipedrive’s streamlined migration. In the process, he also discovered a lot of other benefits that he got with his last solution at a fraction of the cost.
The four-strong team using Pipedrive are already finding ways to use Pipedrive’s deal view and integrations, like Proposify (which is available in the Pipedrive Marketplace, as is marketing automation tool Autopilot), to improve their sales process and increase their revenue.
The results
Although it took Jim a while to find the right CRM solution to cut costs without a drop in quality, once he tried Pipedrive he was set up on the platform within hours and improving his sales process within days. As business slowly picks up, Jim is confident that Pipedrive will not only save him hundreds of dollars and help him convert more leads to deals and drive more revenue, it will also help him become a better salesperson.