The importance of LeadBooster and Web Visitors
Adam also mentioned the LeadBooster and Web Visitors add-ons as tools that have become integral to their growth plans—and they’re yet to use all the features of LeadBooster.
“LeadBooster and Web Visitors cover most of the things we were thinking of at the time, in the sense that we needed a flexible tool to allow us to do different campaigns and collect data. At the moment we’re migrating to a new website, then we’ll turn on things like Live Chat and Chatbot.”
“We’re using Web Visitors as a tool every day to look at what’s happened on the site itself and connecting with Prospector when we’re trying to work out who the visitors are.”
When they find a high-quality lead in Web Visitors and Prospector, Adam and the MediaVision team first add it to Pipedrive’s Leads Inbox.
“If we see a web visitor that looks interesting we’ll add that as a lead, or if we’re pro-actively targeting an organization ourselves our Admin will go in and create the lead and assign it to someone, and the sales team will go in and look at that company and try and connect with them properly.”
MediaVision is also using Insights and Web Visitors’ reporting features to track how many people are landing on their site and what percentage are entering their pipeline as leads.
“We’ve got growth metrics around, for example, visitors to our website, how many companies we’ve had and who they are and how many are new companies,” says Adam. “So that’s been very helpful to see.”
Lead generation with Livestorm webinars
MediaVision is also using a number of other Pipedrive features and integrations including video conferencing software Livestorm, which you can integrate with Pipedrive through our Marketplace, to generate new leads.
“We’ve just started using webinars as a tool to build a contact base and content, and I’ve got that linked so new leads drop into the pipeline based on the fact they attended a webinar.”
As MediaVision’s story shows, there’s not just one feature or tool you need to grow your business. However, thanks to the fact that it’s easy to find the right Pipedrive tier for you, as well as Pipedrive’s add-ons and dozens of integrations (including with Livestorm) to fill the gaps, it’s definitely a great place to start.
To find out how Pipedrive, LeadBooster and Web Visitors can help you, or even if you’re a Pipedrive customer and want to work out whether it’s worth upgrading your plan, click on the relevant links below.