The defined boundaries and rules of your gamification system should make things clear and easy to understand. The nature of a ‘game’ helps you take the animosity out of the competitive fire you are trying to spark.
There are a few simple ways to go gamify your sales department.
How you choose to employ this motivational tool depends on what you feel would best suit the unique dynamic of your business culture and your sales team.
We want to outline two specific gamification structures you can set up quickly with a limited amount of resources.
Create Sales Contests
This is a simple, but effective motivation tactic.
Foster competition by allowing team members to compete for rewards based on a given KPI.
Activity-based objectives work best. Focusing on targets of calls made or emails sent will encourage a consistent and effective use of your sales process. More activities completed at the right times will lead to better results. You want to reward this behavior.
Salespeople cannot control results. If you pressure your teams to compete on deals closed or leads qualified - you run the risk of encouraging reps to take shortcuts. A bunch of tiny deals closed with the wrong kind of customers could be exactly what you don’t need.
The rewards should demonstrate your appreciation for extra effort and quality. You want an incentive for competitors to strive for the title by using the consistent, scalable sales process you have set up for your team.
The Tour De France provides an ideal framework for a sales team. In this sales contest, you would have a winning salesperson each week who would be awarded the ‘yellow jersey’ (a dinner or hotel voucher) for their achievements.
The slate is wiped clean the following week, allowing another salesperson to win the race.
You could run these staged events a couple of times a year to drive competition in slower months of your annual sales cycle. 🚲
An NCAA March Madness contest will suit most global teams.
If you’re a company with multiple locations, you could split each location into a bracket, with the salespeople or teams in each bracket competing against each other in miniature ‘knockout battles’.
As the sales contest progresses, eventually the salespeople from different locations will end up battling it out for the grand prize (and winning country bragging rights 🥇).
This also helps bring your sales teams together as the team from each location will get behind their finalist in the cross-border playoffs. To encourage team spirit, you can reward the whole sales team with an office prize if their finalist wins.
The possibilities are as endless as your creativity, but if a contest isn’t your style - there are many more ways to stoke your team’s competitive fire.
Create Sales Leaderboards
A sales leaderboard is a simple and easy way to introduce friendly competition into your sales department.
If you’re reading this and looking over at your whiteboard and thinking that you already have a leaderboard - you need to keep reading.
Good sales leaderboards are engaging, interactive, and display live sales data from your CRM automatically. Your standard office whiteboard isn’t gonna cut it.
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4 Steps to Fire Up Friendly Competition in Your Team
Promoting a winning culture based on friendly competition by introducing sales contests and leaderboards is easier than think. In fact, we can boil it down to 4 easy steps.
Step 1: Identify the Problem that Needs to Be Solved
As with any new initiative you want to implement in your office, there should be an objective you can measure and track to gauge success.
Do you want to increase sales?
Improve team relations?
Importantly, you need to make sure any competition that you create will correlate with the goals of your Sales Director and your executive team. You don’t want a situation where your team can game the system. Trigger the type of performances that will drive sustainable growth for the business - not just a small monthly spike.
Step 2: Make a Plan
Next, you need to decide how you’re going to introduce friendly competition without putting quality standards at risk.
A sales contest?
Team MVP voting?
Tailor the gamification method you choose to suit your objectives and the culture of your business.
Set a specific time period for your initiative and plan your response in case the reaction you receive is not what you had hoped for. Identify channels in which employees can give feedback and express concerns if they arise.
Step 3. Visualize Your Sales Data
Use a visualization tool to keep your whole team engaged in whatever competition you have arranged.
A whiteboard or poster might be enough to start.
But if you are serious about this tactic - you want to keep your team excited, engaged, and involved every day.