Family-owned Mexican company Motor Mart has been trading, rebuilding and servicing engines and engine components for 30 years.
Growth in conversion rate due to the efficiency of the sales process
Increase in the number of prospects thanks to the customer onboarding process
More revenue with reductions in response time
Motor Mart faced several challenges before implementing Pipedrive in August 2021. While using a previous tool, the company lost WhatsApp contacts due to a lack of contact history, making efficient sales process management challenging.
The CRM switch meant the company could migrate data to a new system with better-defined sales funnels.
Once implemented, Pipedrive proved a comprehensive solution for Motor Mart. The platform provides a clear sales funnel structure, enabling efficient lead distribution across various business units.
An integration with WhatsApp was crucial for reactivating conversations and maintaining effective follow-ups. Pipedrive has become indispensable, providing a clear view of the sales process and consolidating prospects and clients from other solutions.
The integration of various tools, including WhatsApp, Messenger, Gmail and Google Drive, has facilitated internal communication and collaboration.
Motor Mart achieved significant results after implementing Pipedrive into its sales strategy. The company managed a 34% growth in conversion rate, demonstrating the effectiveness of an optimized sales process. The use of Pipedrive also generated a 60% increase in the number of prospects, thanks to the simple lead distribution process.
Thanks to Chatbot, the company has engaged over 1,500 prospects, saving up to 400 hours of sales work. Motor Mart has also acquired 200 new prospects through Web Forms on its site.
The reduction in response time has directly contributed to a 25% increase in revenue. The sales team experienced substantial growth with a faster and more defined process, having adopted an approach to continuously assess and improve.
Furthermore, the company’s overall productivity improved significantly thanks to optimizing the sales team’s work and increased operational efficiency.
Motor Mart has ambitious plans for the future, focused on continuing their growth and exploring new markets.
The company is considering expanding the use of Pipedrive to more teams, such as after-sales, having recognized the advantages of a clear sales process with detailed information.