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How Visionair Media switched to a more cost-effective CRM solution

Sydney-based Visionair Media is a video production and content creation company that provides video and photography solutions to B2B customers. They’ve also recently started offering marketing and distribution services as key service offerings.

  • Industry: Marketing agency
  • Location: Australia
  • Key feature: Deals

Visionair Media was able to save a significant amount of money by switching to Pipedrive when business slowed down during the Covid-19 pandemic.


Visionair Media is saving hundreds of dollars a month


Number of team members using Pipedrive


Reduction in CRM costs now they’ve switched to Pipedrive

The challenge

Like many businesses, Visionair Media was hit hard by the economic fallout from the COVID-19 pandemic. Director of Photography Jim Moustakas found ways to cut costs and keep his business going, which included finding a new CRM.

The company’s existing CRM solution was costing them AUS$16,000 ($12,027 USD) a year. Initially, they moved Jim onto a lower plan which cost AUS$500 ($375 USD) a month, however, it meant Jim was unable to carry out a lot of his vital sales activities.

After trying a few of the other leading solutions, Jim chose Pipedrive, which is saving him hundreds of dollars a month.

[The previous solution] became a really basic CRM, with very basic automation processes and very basic email processes. I thought ‘no, this is too much, for so little.’ I realized I could go and get this and more somewhere else, and I’d be paying a quarter of the price.
The issue I found with everybody except Pipedrive was support. With Pipedrive I found that the support is still fairly quick, even during Australian hours. They go out of their way to help you, that’s one of the things I like about Pipedrive. I want to speak to someone straight away, not wait for someone two days for something that will take two seconds to fix.

Jim MoustakasDirector of Photography

I quickly found that all we need to do is get a package like Pipedrive and then combine it with Autopilot, and we had a system that does everything that [the other CRM] did for our business and more – at a fraction of the cost.
The function that I really like about Pipedrive is the sales funnel, which integrates well with deals. It’s the first time I used a sales funnel and, as a result, I’ve changed my process. I constantly have it open and I’m always using it. I can see what stage I’m at with everybody I’m speaking to at the moment. I’m communicating with people more. It’s only been a short time, but I can see that it’s making a difference with how people interact and react to our sales process.

Jim MoustakasDirector of Photography

The solution

After spending hours trying to migrate data from his previous CRM to other CRM providers, only to find that a lot of the data was missing, Jim was pleasantly surprised with Pipedrive’s streamlined migration. In the process, he also discovered a lot of other benefits that he got with his last solution at a fraction of the cost.

The four-strong team using Pipedrive are already finding ways to use Pipedrive’s deal view and integrations, like Proposify (which is available in the Pipedrive Marketplace, as is marketing automation tool Autopilot), to improve their sales process and increase their revenue.

The results

Although it took Jim a while to find the right CRM solution to cut costs without a drop in quality, once he tried Pipedrive he was set up on the platform within hours and improving his sales process within days. As business slowly picks up, Jim is confident that Pipedrive will not only save him hundreds of dollars and help him convert more leads to deals and drive more revenue, it will also help him become a better salesperson.

The part I really like is the integration with my calendar and the functionality where I’m speaking to someone, and when I make a note, it automatically comes up with a prompt to do the next task, to follow up or do whatever I need to do. I’ve also been using the click-to-call feature and recording conversations to listen to myself and try to change the way to speak to people, tweaking my sales technique.

Jim MoustakasDirector of Photography

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