New York, November 28, 2025 – Black Friday is more than a spike in web traffic or in shops. It’s a chance to turn curiosity into loyalty. Zahra Jivá, Director of Global Sales Strategy at Pipedrive, shares actionable tips for how businesses can harness the power of CRM and AI to stand out during the busiest shopping season of the year.
Anticipate demand with predictive models
AI integrated into CRM platforms can analyze large volumes of data – purchase history, browsing behavior, seasonality and more to forecast which products are likely to see the highest demand during Black Friday.
These predictive insights allow businesses to plan inventory, optimize pricing and fine-tune promotional activities in advance. Brands can also spot emerging trends early and make proactive business decisions before the sales rush begins.
Personalize campaigns at scale
An AI-powered CRM can identify individual customer preferences – purchase frequency, price sensitivity and favorite categories – and generate tailored messages using just a few inputs. This enables sales and marketing teams to quickly launch personalized campaigns that improve engagement, speed up the sales process and increase conversion rates. Every customer gets a relevant offer instead of a one-size-fits-all message.
Recover abandoned carts intelligently
Cart abandonment tends to spike during Black Friday, but AI can turn this into a major recovery opportunity. Machine learning models can analyze customer behavior to pinpoint why a customer left, whether due to price, shipping, or distraction, and trigger the most effective response.
From targeted discounts to personalized reminders on the customer’s preferred channel, AI-powered CRM ensures recovery actions are timely and relevant, leading to higher re-engagement and sales.
Enhance customer service with Generative AI
AI-powered chatbots and virtual assistants integrated into the CRM can handle peak-season queries around the clock, providing seamless support. By drawing from a customer’s history and preferences, these tools deliver contextual, instant support. Whether it’s product questions, order tracking or payment issues, AI tools resolve common concerns quickly, reducing the burden on human agents while improving customer satisfaction.
Generate sales reports effortlessly
Real-time dashboards can automatically track performance and provide instant insights into campaign results. Teams can adjust audiences, messaging and channels on the fly based on what’s working.
Black Friday is just the beginning
Black Friday represents a major business opportunity, but its real value goes far beyond a single day of discounts. The goal shouldn’t be to attract as many one-time buyers as possible, but to spark relationships that turn into repeat business. Loyalty isn’t built in 24 hours. Instead of treating Black Friday as the finish line, businesses should view it as the kickoff to a longer sales season and a chance to lay the foundation for lasting customer connections.
About Pipedrive
Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico and DTCP. Learn more at www.pipedrive.com.
Press contact:
[email protected]
