How Gogoprint disrupted the printing industry with the help of Pipedrive
Bangkok-based Gogoprint is the biggest online printing company in Southeast Asia, offering quality digital and printing services to customers around the world at a globally competitive price.
- Industry: Print
- Location: Thailand
- Key feature: Pipeline View
By integrating Pipedrive Gogoprint was able to disrupt the printing industry.
30
Number of team members in their sales team
45k
Number of companies they’ve worked with in the last 3 years
$7.7m
Amount raised during a Series A investment round
The challenge
Gogoprint uses an online sales model to reach a global market. Instead of growing incrementally by adding new reps, doubling down on advertising, or focusing on referrals, Gogoprint has established an online lead qualification process to access and nurture top-of-funnel prospects at scale.
Using webforms, email and ecommerce to access a wider customer base, in tandem with the novel ‘batching’ approach to printing, means fewer print runs and a dramatic reduction in costs for both the printer and their customers.
Thanks to their innovative, scalable sales process, Gogoprint raised $7.7 million during their Series A investment round and made a successful launch into the Australian market with their sub-brand, Zenprint.
The solution
To make sure that the process side of sales doesn’t get in the way of their personalized approach, the printer uses Pipedrive.
The business was still young, and the sales team was lean when Gogoprint first turned to the CRM and Maneekorn was finding it hard to maintain a consistent, quality customer experience. The company needed technological support to automate, manage and streamline the new sales process and sustain growth.
Gogoprint analyzed several solutions in detail and finally opted for Pipedrive because of the simplicity of the software and the ability to automate huge chunks of their sales process.
Maneekorn is a great believer in activity-based selling and the staged nature of Gogoprint’s process transfers perfectly to his Pipedrive pipeline. By breaking down the process into actions required at each stage, all team members can focus on exactly what they need to do rather than stressing about hitting their targets.
The approach has boosted both close rates and customer satisfaction levels.
The results
Gogoprint has now worked with over 45,000 companies, in a range of countries, over the last three years with the help of Pipedrive.
Maneekorn believes it’s often the small things Pipedrive CRM does that make the biggest difference to sustainable sales success, while the ease of managing follow-ups is a huge asset for him.
His team, meanwhile, has to keep demanding clients happy and continually coming back for more, as recurring revenue depends on following up effectively and turning one sale into many.
Due to the printing business model and Gogoprint’s decision not to utilize cold email the company doesn’t use email templates, but Pipedrive’s email integration feature is proving to be a fruitful tool for Maneekorn’s team.
Maneekorn is convinced Gogoprint will be using Pipedrive to fuel the fire of their growth engine for many years to come.
Even if you’re in a traditional industry, Pipedrive’s CRM can help businesses with the vision to change their industry or the drive to dominate their market. Find out how Pipedrive can fuel your team’s growth engine so you can get ahead of the people in your niche.