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How Gogoprint disrupted the printing industry with the help of Pipedrive

Bangkok-based Gogoprint is the biggest online printing company in Southeast Asia, offering quality digital and printing services to customers around the world at a globally competitive price.

  • Industry: Print
  • Location: Thailand
  • Key feature: Pipeline View

By integrating Pipedrive Gogoprint was able to disrupt the printing industry.

30

Number of team members in their sales team

45k

Number of companies they’ve worked with in the last 3 years

$7.7m

Amount raised during a Series A investment round

The challenge

Gogoprint uses an online sales model to reach a global market. Instead of growing incrementally by adding new reps, doubling down on advertising, or focusing on referrals, Gogoprint has established an online lead qualification process to access and nurture top-of-funnel prospects at scale.

Using webforms, email and ecommerce to access a wider customer base, in tandem with the novel ‘batching’ approach to printing, means fewer print runs and a dramatic reduction in costs for both the printer and their customers.

Thanks to their innovative, scalable sales process, Gogoprint raised $7.7 million during their Series A investment round and made a successful launch into the Australian market with their sub-brand, Zenprint.

With rapid growth and a huge influx of leads comes a new level of complexity. You need a highly proactive and customer-focused sales, or you risk a massive new stream of leads trickling out through the cracks of a leaky sales process. When you’re working across borders, delivering a wide variety of products to clients ranging from small entrepreneurs to large corporates, you need to make sure your sales data is neat and clean. Gogoprint’s success stems from putting the customer first with all customers receiving the same personal touch, regardless of their size.

Maneekorn ChumaneeSenior Key Account Manager

Gogoprint had to find a CRM solution which would be easy to use and allow us to see sales progress on a dashboard. We were finding it more and more complicated to keep track of all our deals. Doing it manually was not an option. At some point, we got swamped with all the client-relationship data we had.
With the volume of work we have, the sales team were losing potential clients. We needed a simple CRM that could handle our growth. That’s why we chose Pipedrive. Pipedrive helps me to see an overview of the pipeline, especially when the deals are displayed according to different sales stages, allowing me to see the progress of our team and check which deals should be pushed. I can also see the record of information, such as call recording data, related email and relevant customer contacts.

Maneekorn ChumaneeSenior Key Account Manager

The solution

To make sure that the process side of sales doesn’t get in the way of their personalized approach, the printer uses Pipedrive.

The business was still young, and the sales team was lean when Gogoprint first turned to the CRM and Maneekorn was finding it hard to maintain a consistent, quality customer experience. The company needed technological support to automate, manage and streamline the new sales process and sustain growth.

Gogoprint analyzed several solutions in detail and finally opted for Pipedrive because of the simplicity of the software and the ability to automate huge chunks of their sales process.

Maneekorn is a great believer in activity-based selling and the staged nature of Gogoprint’s process transfers perfectly to his Pipedrive pipeline. By breaking down the process into actions required at each stage, all team members can focus on exactly what they need to do rather than stressing about hitting their targets.

The approach has boosted both close rates and customer satisfaction levels.

The results

Gogoprint has now worked with over 45,000 companies, in a range of countries, over the last three years with the help of Pipedrive.

Maneekorn believes it’s often the small things Pipedrive CRM does that make the biggest difference to sustainable sales success, while the ease of managing follow-ups is a huge asset for him.

His team, meanwhile, has to keep demanding clients happy and continually coming back for more, as recurring revenue depends on following up effectively and turning one sale into many.

Due to the printing business model and Gogoprint’s decision not to utilize cold email the company doesn’t use email templates, but Pipedrive’s email integration feature is proving to be a fruitful tool for Maneekorn’s team.

Maneekorn is convinced Gogoprint will be using Pipedrive to fuel the fire of their growth engine for many years to come.

Even if you’re in a traditional industry, Pipedrive’s CRM can help businesses with the vision to change their industry or the drive to dominate their market. Find out how Pipedrive can fuel your team’s growth engine so you can get ahead of the people in your niche.

With Pipedrive, I can’t forget to send follow-up emails on time. We never miss a chance to reach out to our existing clients with new offers. It might sound like a small improvement but it’s a game-changer. We always send personalized emails, but our Pipedrive is connected with our Google Suite to make the process seamless and time-efficient. It’s one of the most versatile CRM tools on the market. Flexible yet easy to use, we never have problems using Pipedrive.

Maneekorn ChumaneeSenior Key Account Manager

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