The best virtual event platforms for turning attendees into customers

Virtual events are often a core pillar of small business B2B marketing and sales strategies. Most teams can host an event without much trouble. Unfortunately, far fewer teams can turn those events into leads and revenue.

Keeping attendee data in spreadsheets can lead to inconsistent follow-up. Sales teams never gain clarity on who attended, what they cared about or whether the event influenced revenue.

This guide breaks down the best virtual event software for small and mid-sized B2B teams. We compare leading platforms, provide guidance on choosing the right tool and offer a step-by-step look at how to connect virtual events to real sales.

Key takeaways about virtual event software

• For SMB B2B teams, the best virtual event platforms balance ease of setup, engagement tools and integrations so events don’t require extra staff or technical overhead.

• Choose your platform based on your event goal, whether that’s simple webinars, lead generation or networking-heavy experiences, since no single tool fits every use case.

• Virtual event software handles hosting, but you still need a CRM to manage follow-up, assign ownership and track revenue.

• Sign up for a free 14-day trial of Pipedrive and turn your events into a repeatable growth channel.

How we evaluated the best virtual event platforms

To keep this list practical, we evaluated platforms based on what actually matters for SMB B2B teams: ease of use, features and integrations and price.

Virtual event tools vary widely in complexity and cost. Some event apps target large enterprise virtual conferences and in-person trade shows held in exhibit halls. Others focus on simple webinars for small teams.

We evaluated ease of use and functionality first. Small businesses don’t have time to manage complex setups or troubleshoot attendee issues minutes before an event. They need a simple-to-use platform that offers a quality attendee experience. A confusing interface or poor audio kills engagement fast.

We also looked at interactive features like chat, polls, Q&A, breakout sessions and networking tools. In terms of scalability, we prioritized realistic numbers over massive audience capacity.

Additionally, we considered integrations, reporting and analytics to separate tools that simply host events from those that support revenue attribution.

Finally, we evaluated price and value with SMB budgets in mind.

8 best virtual event software platforms compared

Below is a comparison of our eight recommendations for the best virtual event platforms for B2B virtual events.

1. Zoom Webinars and Events

Best for: SMB teams that want a familiar, dependable platform without added complexity.

Zoom Webinars and Zoom Events provide a flexible, reliable virtual event solution built on Zoom’s secure video technology.

Zoom Webinars focuses on fast, easily scalable broadcasts. Event organizers can launch events quickly, stream to third-party platforms, embed webinars on webpages and send a single join link to attendees.

Zoom Events expands this into an all-in-one event management platform with event hubs, customizable registration and ticketing, session management, attendee networking opportunities through a chat-enabled lobby and more.

One downside of the platform is limited native networking and deeper engagement compared to purpose-built event platforms. The platform is not ideal for teams that want deep attendee networking, interactive community features or rich engagement beyond chat and Q&A.

Key features include:

• Simple setup for single-session webinars and large broadcasts
  
  

• Customizable registration forms and ticketing for structured virtual events
  
  

• Event hubs to manage multi-session and multi-day events
  
  

• AI-powered transcription and summary of meetings
  
  

• Built-in reporting for registrations, attendance and ticket sales

Pricing: Pricing for both Webinar and Events features starts at $124.17/month for up to 100 attendees

2. Airmeet

Best for: SMB teams and communities that prioritize networking, interaction and audience participation.

Airmeet is an engagement-first virtual event platform built for teams that want engagement, networking and community at the center of their events. It supports webinars, hybrid events and conferences.

Airmeet focuses heavily on audience participation and event experience. Attendees can create detailed profiles, react with emojis like claps and cheers, join live chats, respond to polls, submit questions and take part in surveys.

Presenters can manage Q&A by question popularity, run parallel sessions and create dedicated spaces, such as networking tables.

While Airmeet’s networking features are powerful, they also add complexity, which can increase setup time and reliance on customer support.

Key features include:

• Customizable networking tables, lounges and conversation spaces
  
  

• Audience engagement tools like chat, polls, surveys, emoji reactions and Q&A
  
  

• Attendee profiles with role, title and discussion topics
  
  

• Parallel sessions and multi-track event support
  
  

• Breakout rooms specifically for roundtable discussions, peer networking or Q&A sessions

Pricing: Custom quotes for professional Events plan

3. BigMarker

Best for: marketing teams that run virtual events focused on lead capture and engagement.

BigMarker is a cloud-based webinar and live events platform designed for organizations and virtual event production companies that use events as a core marketing channel. It combines webinar hosting, audience engagement and marketing analytics into a single system.

Marketing teams can send customizable follow-up emails before, during and after events. Analytics dashboards and reports allow teams to track performance metrics.

Compared to other platforms, the software’s interface and customization options can feel less intuitive for teams without dedicated event marketing ops support. If you’re looking for a lightweight, plug-and-play webinar tool, BigMarker probably isn’t your best option.

Key features include:

• Live, simulive, automated and recurring webinars

• Customizable event emails for registrants and attendee

• Built-in engagement tools like chat, polls, live Q&A sessions, handouts and offers

• Global access from desktop, mobile or RTMP streaming

• Analytics dashboards and reporting for performance tracking

• Native integrations with add-on CRM and marketing tools

Pricing: pricing varies based on usage, features and event scale, with plans available for both SMB teams and large enterprises

4. Google Meet

Best for: lightweight meetings and teams using Google Workspace who want simplicity over advanced features.

Google Meet is a business-focused virtual events solution designed for straightforward virtual meetings and small-scale events. It works well for internal sessions, customer briefings and simple webinars where ease of access matters most.

Google Meet integrates natively with Google Calendar and Gmail, which makes scheduling and joining meetings frictionless. Hosts can easily manage participants and keep meetings running smoothly.

One significant limitation is that it lacks specific virtual event services like registration pages, virtual event engagement analytics and post-event reporting.

Key features include:

• High-quality video meetings for up to 100 participants
  
  

• One-click joining from Google Calendar and Gmail
  
  

• Multiple ways to join meetings via link, meeting code or phone dial-in
  
  

• Virtual experience management with mute and video controls
  
  

• Automatic display of scheduled meetings and participant lists

Pricing: Free limited basic plan; business plan starts at $6 per month

5. Microsoft Teams

Best for: Microsoft-centric organizations that want virtual meetings and internal events natively integrated with day-to-day collaboration tools.

Microsoft Teams is a cloud-based collaboration and meeting platform that combines chat, video conferencing and file sharing in one workspace. It works best for internal events, training sessions and customer meetings within organizations already using Microsoft 365.

The platform allows users to create groups, manage documents, store files and communicate through instant messaging, calls and web conferencing.

A challenge with Teams is that it prioritizes internal collaboration, which can result in a clunkier experience for external attendees and limited engagement tools. Teams probably isn’t best for you if you’re running external, customer-facing events.

Key features include:

• Integrated chat, video meetings and web conferencing
  
  

• Real-time collaboration on Microsoft 365 documents (including Word, Excel, PowerPoint and SharePoint)
  
  

• Centralized file storage and document management
  
  

• Customizable team workspaces and notifications
  
  

• Advanced security features, including multi-factor authentication

Pricing: starts at $4 per user per month

6. Livestorm

Best for: SMB teams that want professional webinars and video events without technical setup or complexity.

Livestorm is a browser-based video engagement platform designed to make hosting webinars and virtual events simple and scalable.

Because it runs entirely in the browser, attendees can join instantly without downloads or setup, which removes friction and improves attendance rates.

Livestorm supports the full webinar workflow, including landing pages, registration, automated email follow-ups and sharing event recordings. Built-in analytics provide clear visibility into attendee engagement and behavior, helping teams understand what resonates.

It’s important to note that Livestorm focuses on webinars rather than on-site large events, which limits advanced session management.

Key features include:

• Browser-based access with no downloads or setup required
  
  

• Live, on-demand content and pre-recorded webinars and meetings
  
  

• Built-in landing pages and registration flows
  
  

• Automated email follow-ups and recording sharing
  
  

• End-to-end analytics for tracking audience engagement

Pricing: starts at $105 per month

7. Demio

Best for: revenue-focused marketing teams that want to run high-converting webinars without technical complexity.

Demio is another browser-based webinar platform built to help teams drive engagement and measure event success without download friction.

Demio gives marketers control over branding, registration and engagement throughout the event. Teams can create custom registration pages with embedded forms. Users can also upload slides, share keynotes and run interactive sessions.

Engagement analytics provide insight into attendee behav,ior and recorded sessions can include custom elements and call-to-action buttons.

Because Demio focuses primarily on webinars, it doesn’t have the robust attendee networking features some other platforms have.

Key features include:

• Browser-based access with no downloads required
  
  

• Live, hybrid, automated and on-demand webinar format
  
  

• Custom branding and registration pages with embedded forms
  
  

• Interactive engagement tools like polls, handouts, gifts and bonuses
  
  

• Detailed engagement analytics and reporting

Pricing: starts at $45 per month

8. WebinarJam

Best for: teams that want to run interactive webinars with strong monetization and lead generation capabilities.

WebinarJam is a browser-based webinar platform built for hosting live online events with minimal technical effort. It allows teams to easily create professional-quality webinars while also supporting high-definition video and audio streaming.

WebinarJam places a strong emphasis on engagement and marketing performance. Hosts can interact with audiences using live chat, Q and A, polls and surveys.

Built-in integrations with marketing and email tools support automated registration and lead nurturing. Detailed analytics provide insight into attendee behavior.

On the downside, WebinarJam offers fewer native CRM integrations and less polished reporting compared to other platforms.

Key features include:

• High-definition video and audio streaming for large audiences
  

• Browser-based access with no downloads required
  

• Interactive tools like live chat, Q&A, polls and surveys
  

• Marketing and email integrations for registration and follow-up automation
  

• Advanced analytics for engagement, attendance duration and conversions

Pricing: starts at $39 per month

Below is a side-by-side comparison of all eight platforms.

How to choose the right virtual event software for your team

Choosing which tool to purchase depends on your event goals and preferred formats.

The key question becomes: what do you want your virtual events to accomplish?

If you primarily run simple webinars: focus on ease of setup, registration flow and follow-up tools. Zoom Events, Google Meet, Demio and BigMarker reduce technical friction for attendees and make it easy to trigger post-event follow-up.

If you prioritize networking and engagement: look for features like tables, matchmaking and community options. Airmeet stands out with features like attendee profiles, live reactions and networking spaces.

If you’re dealing with limited resources: prioritize ease of use, manageable pricing and minimal complexity. Livestorm, Demio and Zoom Events work well for small teams without dedicated event staff.

No matter which platform you choose, the real differentiator is how well event data flows into your CRM. Pipedrive helps teams centralize registrations, automate follow-up and connect events to revenue.

Next steps: how Pipedrive helps turn virtual events into revenue

No matter which platform you choose, you need to ensure event data flows into your CRM so you can follow UP with lead management and sales execution.

Most virtual event platforms focus primarily on the live experience, but few address what happens afterward. Post-event problems show up when sales teams don’t know who attended or which sessions were the most impactful and follow-up emails and calls go out late or not at all.

A CRM like Pipedrive helps teams centralize registrations, automate follow-up and connect events to revenue to ensure that attendee data turns into conversations, deals and revenue.

Use Pipedrive to build a repeatable event-to-revenue workflow. Here’s how:

1. Capture and sync event registrations into Pipedrive

Connect your virtual event platform to Pipedrive through native integrations, Zapier or API connections so registrants flow directly into Pipedrive as leads, people or organizations.

You can also map incoming data to event-specific fields, like event name, session interest and source. This structure creates clean data from the start and eliminates manual imports.

2. Automatically assign and segment event leads

With Pipedrive, you can assign event leads automatically based on criteria like territory or account ownership so no leads fall through the cracks.

Additionally, you can segment attendees by attendance status, session interest or engagement level so sales reps know exactly who attended and what sparked interest.

3. Trigger automated follow-up workflows

Pipedrive’s automated workflows can trigger thank-you emails, demo invitations, SDR tasks or nurture sequences so attendees get timely post-event contact.

These triggers ensure sales teams can engage leads while interest is still high.

4. Track deals influenced by virtual events

Pipedrive makes it easy to label event leads and event-sourced deals so you can see the impact your event had on revenue.

Create dedicated pipelines or filters to track event activity.

Reporting features enable you to see how many deals originated from events, how much revenue events influenced and how conversion rates compare across channels.

5. Build repeatable event workflows

Once you define successful workflows, you can save sales pipelines, automations and filters so virtual events become predictable growth channels instead of one-off campaigns.

Over time, you can refine your workflows based on real performance data and focus on what consistently drives revenue.

Example Pipedrive workflow: from virtual event registration to closed deal

Here’s how all the above pieces can come together in a real-world flow:

1. A prospect registers for a webinar through a platform like Livestorm, Zoom Events or Demio
   
   

2. The registration automatically creates a lead in Pipedrive with event and session data attached
   
   

3. Pipedrive assigns the lead to an SDR based on territory or account ownership rules
   
   

4. The prospect attends the event and their data and status are updated with the engagement
   
   

5. A post-event workflow triggers a follow-up email and creates a task for the assigned rep
   
   

6. The SDR qualifies the lead and creates a deal in the pipeline
   
   

7. The deal gets labeled as event-sourced or event-influenced
   
   

8. Revenue attribution reporting connects the closed deal back to the original virtual event

This workflow turns every event into a structured, repeatable process instead of a one-off campaign.

Virtual event software FAQs

Final thoughts

Choosing the right virtual event software matters, but the real impact comes from connecting events to sales execution and revenue tracking.

When you pair the right event platform with Pipedrive, marketing and sales share the same data and attendance turns into leads.

If your team wants to move beyond hosting events and start driving revenue from them, sign up for a free 14-day trial and see how Pipedrive supports event management and CRM integrations today.