Australian company Accentuate Web Design & Marketing offers online presence solutions for small- to medium-sized businesses, as well as a few larger corporate customers.
Since adopting Pipedrive four years ago, the company has drastically boosted its revenue with the help of Pipedrive’s robust CRM data management and automation features.
Accentuate has grown from 2 employees to 11
The company has increased its revenue by 1000%
Accentuate has increased its revenue tenfold in 4 years
Before turning to Pipedrive, Accentuate was using a more manual spreadsheet model to manage lead and customer data, which meant that opportunities were going unnoticed.
There also wasn’t a system or a central location for data input, which caused confusion, as information was being split across email and spreadsheets. All this was slowing down Accentuate’s sales process and clogging up their pipeline.
An expert in process management and optimization, Eden didn’t just look at what Pipedrive was, he looked at what it could be, realizing quickly that Pipedrive is a CRM that can scale with the customer’s needs, integrating and automating with other business processes on a higher level.
He also admits that cost was a factor in his decision, as well as how quick and easy Pipedrive was to implement. Pipedrive’s integrations like Xero, an accounting integration available on Pipedrive’s Marketplace, and PandaDoc (available on Pipedrive Marketplace) are also an important part of the company’s sales process. These integrations enable them to easily create invoices and automate their proposal creation process.
“Pipedrive’s Scheduler is another key feature for Accentuate, which Eden describes as “a fantastic tool to save time and book appointments.”
In the four years since Eden discovered Pipedrive as the ideal CRM for the web design company, Accentuate has increased annual revenue ten times over thanks to Pipedrive’s ability to scale and manage its sales process.