How Ari Motors GmbH increased its sales tenfold with Pipedrive
Ari Motors GmbH sells small electrically-powered commercial vehicles for B2B customers, including electric transporters to e-cars and equipment carriers to cargo mopeds.
The company name “Ari” comes from the Japanese for “ant”. Like the insect, Ari Motors wants its vehicles to embody characteristics such as strength, maneuverability and perseverance.
The company’s precisely customized vehicles, under the umbrella brand “Ari Motors”, are meeting increased demand for e-vehicles with the help of Pipedrive’s CRM.
- Industry: Automotive
- Location: Saxony, Germany
- Key feature: LeadBooster
10x
Ari Motors GmbH has increased sales tenfold
10x
The company is also generating ten times as many inquiries
29
The team has grown from 2 employees to 31
Bye-bye spreadsheets: Digitized sales drive growth
As long as the number of customers and sales was still manageable, the company could manage customer data with simple tools such as spreadsheets and tables.
With the growing popularity of electric mobility in recent years, the demand for e-vehicles in the B2B sector has increased enormously.
As success and sales grew, the tools Ari Motors was using became increasingly confusing and cumbersome to handle. The large volume of customers and deals demanded a professional solution that not only saved time but also actively supported the company’s ongoing growth. Pipedrive delivered that solution.
Thomas KuwatschCFO, Ari Motors GmbH
Why Ari Motors chose Pipedrive
For Ari Motors one of Pipedrive’s most important CRM improvements is that all customer information, current buying processes and buying history are in one central place. This information hub can be accessed by salespeople at any time, so they always have up-to-date information about the customer’s location within the customer journey.
Tedious searches, repeated explanations and the sharing of outdated data are now things of the past. Customers, like employees, benefit, as their buying experience runs smoothly. Individually customized pipelines show the current status of the buying process at a glance. LeadBooster, in turn, ensures a steady inflow of new leads at various levels.
Thomas KuwatschCFO, Ari Motors GmbH
How Ari Motors uses multiple pipelines and automations
Ari Motors GmbH builds pipelines in different categories that are aligned with the respective requirements of their customer journey. The individual phases are visualized and clearly mapped as segments of the pipeline. Each pipeline reflects highly specialized processes, refined over time, that are precisely tailored to Ari Motors, its customer base and its workforce.
Workflow automations, which take over a whole range of routine tasks, are adapted depending on the pipeline so that the sales staff can be relieved of routine and administrative tasks.
Thomas KuwatschCFO, Ari Motors GmbH
Making giant strides toward new markets
The company is bringing agile, versatile and powerful electric vehicles to the market in Germany and Europe. With convincing products, strong sales and a clever technical infrastructure in Pipedrive’s CRM, nothing stands in the way of this plan: clear the road for Ari Motors GmbH!
Daniel JacobCEO, Ari Motors GmbH