Most companies use Pipedrive for managing sales, but many, like Falcon, have found other clever uses for it.
In the early stages of Falcon’s business, Pipedrive was solely used by the sales team but now they have expanded the CRM to include their customer success, accounts, and marketing teams too.
Besides their own platform for social media management, Falcon uses a variety of tools to manage, optimize and measure activities across and within departments. Pipedrive’s ability to connect, via Zapier, with their other web apps like Mailchimp, ORBTR, and Google Docs is very important to them and is one of the reasons they continue to utilize the CRM solution.
Rather than build an elaborate CRM system from scratch to map out their customers and engagement strategy, they decided to continue in Pipedrive, taking each deal they won, with all of the golden nuggets from the sales cycle, and using it to map out each customer’s specific “success” criteria, together with the key financial/invoicing information.
Due to their unified approach to social media management, multicultural team representing more than 33 nationalities and use of Pipedrive, Falcon is experiencing unprecedented growth.