Without a dedicated system, nurturing long-term investor relationships can be challenging.
Pipedrive’s customer relationship management (CRM) system provides a single platform for personalizing engagement strategies and building a robust investor network.
See how Pipedrive helps startups and founders cultivate stronger investor relations (IR) and secure the funding they need to grow.
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Optimizing your investor relations requires an IR CRM that can handle the nuances of fundraising and relationship-building. Look for these key features:
Custom pipelines: Log investor data like contact information and investors’ preferences in Pipedrive.
Activity calendar: Let your IR team plan, contact and follow up on investor activity using Pipedrive’s calendar.
Third-party integrations: Connect Pipedrive with key tools like financial reporting apps.
Pipeline tracking: Track where each investor is in the funding journey so you know when to reach out.
When you’re trying to impress investors, it can get challenging to quickly pull together all the numbers they want to see.
Artificial intelligence (AI) powered CRM solutions create detailed reports highlighting your fundraising progress and key successes.
With Pipedrive’s AI, you can ask questions like, “How many deals did we win last quarter?” and receive data-rich reports that can demonstrate your performance and win investors.
Learn more about Pipedrive’s AI-powered CRM.

It’s hard to tell which investors are worth spending time on when you have a long list of contacts.
Investor relations management CRMs help you score investor leads so you focus on the right prospects.
Use Pipedrive to capture investors from different sources. Organize and qualify investor targets in a special inbox before adding them to your main pipeline.
Learn more about Pipedrive’s lead management features.
Guessing how much funding you’ll secure in the coming months makes it difficult to make informed decisions for your startup.
Forecasting tools in a CRM help you predict how much money you’ll likely raise and when it will come in.
Pipedrive’s forecasting tools give you a reliable estimate of incoming investments, helping you manage your resources more effectively.
Learn more about Pipedrive’s forecasting tools.
Expand the capabilities of Pipedrive with hundreds of apps and integrations
Pipedrive’s Smart Docs feature lets you create, send and track documents directly from your CRM. It’s included in Pipedrive’s Premium and Ultimate plans and is available as an add-on on Lite and Growth plans. Using this feature, you can:
Track investor engagement: Keep an eye on pitch decks or reports and when investors open them.
Secure e-signatures: Get legally binding e-signatures for term sheets or agreements and close deals faster.
Auto-fill documents: Pull deal data from your CRM to generate personal and effective communications.
Streamline sharing: Send important legal agreements or quarterly update filings directly from Pipedrive.