Sales call tracking software, now with AI-powered call insights
Sales call tracking software records sales calls and ties them to the deals and contacts they belong to, so reps and managers can review what was said without digging through notes.
This page is about one thing: helping your sales team understand its own calls. It is not about attributing which ad or campaign drove a phone lead. The latter is a marketing job other tools are built for. The focus here is the conversation itself, what your rep and your prospect actually said, ready to act on.
Pipedrive’s native meeting intelligence, Nova, prepares for those calls, captures them and drafts the recap for you.
Prepare, transcribe and recap every sales call automatically
Standalone conversation intelligence tools capture what was said, then leave those insights in a separate app your reps have to remember to check.
Nova works differently. It brings meeting intelligence, CRM context and human-in-the-loop automation together inside Pipedrive, so the record of every sales call lives right on the deal it belongs to. See how Nova works.
That makes Nova useful as inside sales call tracking software for reps who sell from a desk, and just as useful for field reps running calls between meetings, because it follows the same before, during and after rhythm on every call.
Full access. No credit card required.
Before the call
Nova gives each rep an AI-powered briefing so they walk in prepared.
It pulls a quick catch-up on where things stand, a summary of the open deal, and background on the organization and the people on the call, drawn from deal history, past emails and recent activity.
No more scrambling through notes in the five minutes before dialing.
During the call
You choose how calls are captured. The AI Notetaker can join the meeting visibly, or the Nova Companion desktop app can capture audio directly from your computer with no bot in the room.
Either way works with Zoom, Google Meet, Microsoft Teams or any other VoIP tool your team already uses.
The meeting organizer is responsible for giving participants notice and getting consent where it is required, and anyone on the call can remove the notetaker at any time.
After the call
Nova drafts a summary of what was discussed and suggests the CRM updates that follow from it, then hands them to you for review. Nothing is saved to your deals automatically.
You check the summary, approve or edit the suggested updates, and only then does anything land in Pipedrive. That is the human-in-the-loop part: Nova does the typing, while your rep stays in control of the record.
Read more about Nova’s meeting intelligence.
Still want dedicated calling features? Connect a telephony app
Nova captures and recaps your conversations, but it does not place calls, run phone menus or hand out phone numbers.
For that side of call tracking software for sales, Pipedrive connects to dedicated telephony apps in the Marketplace, so you get dialing, IVR and number provisioning alongside Nova’s intelligence. Each one logs calls as completed activities under the deals they belong to, so your call history stays in one place.
Turn call data into coaching and forecasting
Because Nova drafts every recap and CRM update for you, the details of each call land in Pipedrive without a rep typing them up or a manager chasing them down.
That does two things: it frees managers from admin so they can actually coach, and it keeps your call data and your CRM data in one place instead of scattered across a separate conversation tool. Once the calls are captured, that single record becomes the basis for coaching, visibility and forecasting.
Individual coaching when it is needed
Track call activity to see how each rep is performing, spot who is ready for more responsibility and find where someone needs support.
Build individual dashboards to see if a rep is stalling at a particular deal stage or with a certain type of prospect, then step in with specific, grounded feedback rather than guesswork.
Team-wide visibility
Detailed call and activity reporting shows how the whole team is performing against common benchmarks like call duration, dials to closure ratios and the percentage of leads contacted.
Customize your dashboards to see how team metrics measure up against company goals, so you can catch where deals stall across the board and fix the pattern.
Forecast revenue
Accurate forecasting depends on knowing what is really happening in your conversations.
With call outcomes captured against each deal, you can read past trends, account for busy periods and plan ahead based on what was actually said rather than optimistic guesses.
When a call confirms a deal is closing, that is the moment to hand it off to a Project and keep delivery moving with CRM Project Management Software.
How AGT Engineering boosted revenue by 161% with Pipedrive
Construction firm AGT Engineering & Operations Services knew they were missing sales opportunities. Before implementing Pipedrive, they were managing leads and deals with spreadsheets.
Now their sales and marketing teams can track information on the go, so they attract more deals and win them.
"Pipedrive was the most user-friendly CRM we came across; it adjusts to the needs of every user – the epitome of what ’customize to your needs’ means."
Read the AGT Engineering case study
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