Which is the best CRM for SEO marketing agencies?

The best CRM for an SEO agency is a platform with robust functionality that adapts to your unique workflow. It should integrate with your search engine optimization and reporting tools, scale as your agency grows and centralize all client, lead and communication data in one place.

How does a CRM help SEO professionals?

A CRM helps SEO pros stay organized by housing all client contacts, link building campaign details, communication history and deliverables in one place. With workflow automation , project templates and shared pipelines , your team can focus on marketing strategy instead of admin. The result is fewer missed deadlines and better client satisfaction.

How does a CRM platform help improve SEO and marketing management?

A CRM connects your SEO campaigns, client interactions and performance metrics to give you a complete view of your SEO efforts and results. You can segment clients, automate follow-ups , personalize communication, generate reports and more - all in one platform.

Best CRM for SEO agency

Simplify client management and campaign tracking in one platform

Managing an SEO agency is no small task. Between content optimization, keyword research and monitoring rankings, it’s easy for things to slip through the cracks.

Pipedrive’s SEO CRM software helps you organize every deal, automate repetitive workflows and keep track of clients and campaigns without the clutter of spreadsheets or disconnected tools.

Full access. No credit card required.

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What to look for in a CRM for an SEO marketing company

Running an SEO business means juggling many moving parts, like proposals, content marketing and deliverables. The best SEO CRM software should simplify your day-to-day work.

Look for these elements:

Customizable. Select a customer relationship management platform with flexible pricing to avoid paying for features you don't need.
Easy onboarding. Get up and running fast with an intuitive interface that requires minimal training.
Automation capabilities. Eliminate manual tasks like data entry, deal updates and email marketing reminders with digital marketing automation rules.
Tailored workflows. Create pipelines that match your agency's specific processes.
Integration with SEO tools. Keep your data synced by connecting your SEO apps and reporting platforms like Google Analytics or SEMrush.

Pipedrive’s SEO CRM features

Track every lead

Capture and convert prospects faster with customizable pipelines that simplify deal tracking.

Manage projects and campaigns

Keep every campaign on track by organizing deliverables and deadlines in one place.

Automate repetitive work

Save time by automating deal updates, task assignments and follow-up.

Report and analyze results

Track performance across clients and campaigns with intuitive dashboards that make ROI clear.

Follow-up with clients

Centralize communication and automate reminders so every client receives timely support.

Stay organized

Keep projects running smoothly with a shared calendar containing tasks, meetings and milestones.

Manage client relationships effortlessly

When customer data is spread across multiple spreadsheets and dashboards, important client information gets lost.

A dedicated CRM for SEO agencies keeps your client history, contact info and communication records in one view.

Pipedrive’s contact management and deal-tracking features ensure your sales teams never miss a client update or renewal opportunity.

Learn more about Pipedrive’s lead management features.

Keep projects on track to completion

A structured project approach delivers consistent results on time, building trust with clients and setting your agency apart from competitors.

With Pipedrive’s project tracker, you can organize tasks by client or campaign, assign owners and monitor progress in real time, all within your CRM system.

Stay on schedule and deliver consistent results for every client.

Find out more about Pipedrive’s project tracking capabilities.

Save time with AI-powered automation

Automate routine tasks and free up valuable time for high-impact SEO strategy work.

Pipedrive’s powerful AI predicts what you need to do next, helping you save time and avoid errors.

Create automated workflows for client follow-ups and campaign reminders, so you can do less busy work and deliver more exceptional SEO results.

Discover Pipedrive’s automation features.

Never miss a follow-up or reminder

Client communication and consistency are key to agency growth.

With activity goals and reminders, your team stays on top of every deliverable, meeting and invoice.

Track what’s due and set recurring follow-up tasks to keep your SEO and marketing campaigns running smoothly.

Find out more about Pipedrive’s goals and reminders features.

Over 500+ integrations

Expand the capabilities of Pipedrive with hundreds of apps and integrations

See all apps and extensions

How Accentuate grew revenue by 1,000% with Pipedrive

Accentuate, a growing digital agency, needed a better way to manage clients and follow up consistently.

With Pipedrive’s sales and client management tools, the team simplified workflows and boosted revenue by 1,000%.

“If you want to scale and manage your client base effectively, you need a CRM, like Pipedrive, simple as that.”

Read the case study

Get more best-fit leads with LeadBooster

LeadBooster is Pipedrive’s all-in-one lead generation toolkit designed for SEO agencies and small businesses that want to attract and qualify high-quality leads.

24/7 Chatbot engagement: Deploy a custom chatbot on your website that instantly interacts with visitors.
Live Chat hand-off: Whenever human interaction is needed, your team can seamlessly take over a Chatbot conversation in real time.
Web Forms capturing: Build landing pages and custom forms that feed lead data directly into your Pipedrive Leads Inbox or deal pipeline.
Prospector lead sourcing: Access a database of over 400 million profiles and 10 million companies to uncover new outreach opportunities.

Learn more

SEO CRM FAQs

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments