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11 sales deck templates and examples to win you new business

A sales deck is the central component of almost every sales pitch, sales presentation or sales proposal. It’s the key piece of sales collateral that supports your story, the key points around your solution and has the data to back everything up.

In this article, we’ll share tips to help you hone and refine your sales deck templates so that you can construct effective sales presentations to help you keep your pitch audience engaged and convert them at the end.

Table of contents

What is a sales deck?

A sales deck is the series of slides you use to guide your audience through your presentation.

The best sales decks help enhance your sales team’s pitches by acting as a touchstone for your salespeople to refer to. It should enable them to tap into their personal knowledge and build upon it to provide more in-depth information that’s personalized to the prospects and stakeholders they’re presenting to.

Slide presentations also help your audience understand key statistics, highlighting stand-out data while your sales reps use their expertise to create a more rounded and contextualized picture.

Sales decks are a major visual aspect of the pitching experience, but even the greatest sales decks need to be supplemented by your team’s successful sales strategies to bolster your proposal.

With your sales deck aligned with the rest of your presentation, you’ll have all the tools necessary to wow potential clients and win new business.

Seven sales deck examples to help you close deals and drive revenue

First of all, let’s look at some of the powerful techniques used by successful startups and growing businesses in their sales and slide decks.

It’s worth noting that not every technique here may be applicable to your business. Sales decks should be designed to promote the best of your organization’s particular brand and message, so what works in favor of one brand may not work for another. Knowing what won’t work for you is valuable insight and will help you design the perfect deck for your situation.

Make a consistent visual impact

Your sales pitch deck is there to be looked at, so make sure it sends the messages you want it to. One of the best ways to convey your brand and core values is through the way you visually present your business via your sales deck.

To do this, make sure the branding throughout the slide presentation is consistent from the beginning to the end. After the presentation, when prospects think about who you are, what your business does, your unique product features, the pain points you solve for your target audience and so on, they should have a clear branding image in their mind.

If your presentation’s visual impact is confusing, it could negatively impact their emotional response and recall.

Make a splash

When it comes to making a statement about what your product is and what it’s designed to do, consider how you can reflect this in your visual presentation.

Click here for the Uber deck

Looking through the above Uber sales deck, it’s clear there’s a strong visual style, as well as the running metaphor of Uber being viral appearing both in text and in images.

Their use of bold colors for backgrounds, interesting visuals that don’t distract from the story and icons relating to their virus/viral metaphor, as well as the consistent color palettes, make for an engaging presentation, setting the tone for a company designing their brand image around disruption, future tech and rampant growth.

Click here for the Tealet deck

Tealet’s presentation on the other hand adopts a very different visual style, but the impression is also effective.

Their palette of calming greens and creams combined with pictures of workers provides a more intimate link with the business concept, illustrating that Tealet is a community, while the attractive shots of tea leaves help emphasize the product itself.

With their visual style alone, Tealet creates a personal link to their product and provides context for how their brand operates.

Another key difference between these two sales decks is the product they offer. Uber offers a service and promises a concept, whereas Tealet has a tangible product with a new focus on how to deliver it.

Using the type of service or product your company produces can be an excellent inspiration for your visual language and is a great way of tying in your organization’s existing branding.

The key takeaway from the first two examples? Visuals are a powerful tool that you should use to your advantage.

Keep it easy to follow

There’s a ton of information you could include in your sales deck, but knowing how to whittle your statistics and text down to the key points is vital. Keeping your presentation uncluttered allows your audience to quickly take in the information on your slides without getting distracted from your pitch.

Including graphs, social proof and infographics can help attendees understand critical information, but use them sparingly. Six graphs packed together on one slide can be overwhelming and cause confusion.

Click here for the Snapchat deck

This presentation from Snapchat shows how you can keep your deck streamlined and still be engaging by only including the most important information on each topic.

If your organization is too young to have enough helpful statistics, it’s still vitally important to keep your slides easy to follow.

Without figures to support your points, your presentation rests on your narrative (e.g. your business’s ‘our story’ narrative, feature use cases, what real-world problems your solution will solve, etc.). Short, concise bullet points and narrative points keep your audience up to speed and immersed in your pitch.

Click here for the Airbnb deck

This deck from when Airbnb was still in its infancy doesn’t have the case studies a more developed company’s pitch might. However, by demonstrating a sound understanding of their concept and market (as illustrated in this deck), Airbnb overcame this challenge and grew into an enormously successful business.

By keeping your slide easy to follow and reinforcing the main points of your spoken pitch, you ensure that your sales deck and presentation script work together to make your points more compelling.

Also, sticking to your key information helps you avoid getting derailed by audience interruptions, which allows you to freely elaborate your points and showcase your expertise.

Highlight your key points

Keep your audience focused on the most important information in your presentation by highlighting your key points and stats.

There are a number of ways to go about it, but you’ll want to be consistent in how you do it throughout your deck.

Some of the best options to make your most important information stand out are to change the font and font size, use bold or an impact color for the text, or use an icon to draw attention to the information. However, as noted above, make sure that whatever design choices you make in your presentation are consistent with your company’s branding.

Click here for the Launchrock deck

This deck by Launchrock uses red and blue on a black background to underscore their most important statistics, devoting entire slides to each data point. It’s simple but very effective.

Hit the right length

The best sales decks and presentations don’t trail on and on; they’re to the point. It’s important that your sales deck mimics your overall sales narrative so that by the time you’re done speaking, you don’t still have several slides of information to go through.

That said, you may want to extend your sales deck by a few slides in order to incorporate some impact slides dedicated to making single points to finish off on a strong note. However, only do this if you have a specific reason for doing so.

Click here for the Zuora deck

The above Zuora sales deck continues on three slides beyond where it could reasonably end. Why? By incorporating stand-alone testimonies and client success stories, they add weight to the argument that their product does what they say it does on the tin.

Hone the narrative of your sales deck

When you’re making your pitch, your sales deck should follow a simple and clear narrative.

Begin your sales pitch deck with:

  • The problem you see in the market (and ideally a problem shared by your audience, if you’re trying to win business from them)

  • The value proposition you offer by providing a solution

  • The way in which your service/product solves this problem

By jumping directly into what your audience is interested in, you’ll get them engaged.

Remember that your pitch should be written to give the decision-makers in your audience exactly the information they need to make a decision about your business. Including extraneous information that isn’t relevant to their core concerns could end up losing you an opportunity.

Once you’ve made your initial pitch, back up your argument. If you don’t have the stats and figures for this don’t worry, you can put more time into explaining your concept.

Backing up your claims should go something like this:

  • How your service is provided/your product offering

  • Who it is provided to (a profile of the type of clients/customers you have)

  • Key benefits it’s brought those clients/customers

Let’s look at how Ooomf went about its narrative:

Click here for the Ooomf deck

Four sales deck templates to help you win business

Now you have a clearer understanding of what makes a great sales deck, let’s look at some sales deck templates you can use when creating your own decks for presentations.

As we said at the start, it’s important to add your own branding, look and feel to sales decks.

1. Canva: Convey a core message

Click here for the Canva deck

This sales deck from Canva is the perfect template for an uncluttered pitch, where the emphasis is to convey a simple core message.

The format follows the principles discussed above. The first few slides detail the challenge faced by prospects and the solution the product provides, then give examples of the ideal clients for this service.

This deck would make an ideal starting point for organizations that don’t yet have the results and case studies to back up their idea, but do have a good understanding of the market they wish to operate in.

It also has a strong but subtle visual style that could be easily adapted to fit in with your company branding, allowing you to express more about your business without overpowering your presentation.

2. Slidebean: Start your sales deck strongly

Click here for the Slidebean deck

This deck from Slidebean provides a solid first half for your pitch, though we would recommend augmenting the final half with an understanding of your market and what you intend to do for your prospective clients.

Nevertheless, this deck offers a very clear and organized narrative through a product or service.

Each slide deck design aims to keep your audience’s focus on one aspect at a time, meaning questions and interruptions don’t derail your pitch and information is delivered to your audience clearly.

You also have plenty of opportunities to adapt images to display more of your organization’s context and brand image.

3. Slidesgo: Set the tone for your product

Click here for the Slidesgo deck

Like the Tealet sales deck featured above, this deck from Slidesgo has a slightly muted aesthetic, which immediately impresses a sense of calm in the audience and sets the tone for the type of product or service you’re trying to sell.

Like the decks we’ve discussed so far, this presentation keeps the focus on one thing at a time. However, this deck also includes impact slides to draw the audience’s attention to one fact or comparison in particular.

It’s important to remember that you don’t have to include impact slides like this (this template can be stripped down to the core information if that’s what you feel would benefit you most) but sometimes putting emphasis on one or two stats, in particular, can leave a strong final impression on your audience.

4. Venngage: Show your product’s impact

Click here for the Venngage deck

If you want to go in the opposite visual direction to convey some of the drama and activity of your solution, then consider this template from Venngage.

Its bold use of color and circular motif captures the energy of the presentation.

As this presentation is designed to be shorter, a little more information and visual flair can be put into the slides without taxing your audience’s concentration.

When it comes to winning over new clients, you don’t always have to provide the information you would if pitching to investors. Still, this sales deck operates on the same narrative principles as longer decks, condensing down what would take several slides into one or two.

This means you can still convey your core product and what it can do for businesses, but also spend more time addressing your prospect’s unique position and challenges.

How Pipedrive can help you put together a great sales deck

Example decks and templates are fantastic tools for putting together and pacing your own sales pitch decks, but what information should you be filling your presentation with and how do you find it?

This is where your CRM comes in.

While you’re the one who knows your product best and how it functions, your CRM can help you fill in the details for the rest of your deck.

Insights and reports

CRMs like Pipedrive have the ability to collate and display sales data based on your logged activities and sales results in the Insights feature.

When looking for statistics for your pitches and presentations, your sales data should be the first place you turn to.

Pipedrive’s sales dashboard has all the figures you’ll need to demonstrate the effectiveness of your sales force and process, as well as the benefits you bring to your clients.

You’ll also be able to use information from your sales forecasting reports to show growth estimates to potential investors.

Identifying your ideal clients

One of Pipedrive’s most powerful functions is being able to identify exactly which prospects are interested in your product, and the best part is you’ll already have this information to hand.

Using tools like Pipedrive’s LeadBooster, you’ll be able to identify the prospects most likely to use your service, and as such, you’ll be able to paint an effective picture of the market you’re aiming for in your sales decks.

Communication and Case Studies

Another great feature of a CRM like Pipedrive is the ability to log all your communications with clients. You can keep track of all your conversations throughout the sales process, thereby proving to your prospective clients that they’re being listened to and taken seriously, which builds up trust.

With these lines of communication established, you’ll be able to reach out to your existing customers for case studies and testimonials to include in your sales decks.

Final thoughts

Using the tools from this article, you’ll be able to put together a fantastic deck to help you win business, close deals and build revenue.

When used in conjunction with our tips for preparing pitches and presentations, as well as key facts and figures gleaned from your CRM, you’ll have everything you need to wow your audience and win over new clients.

Interested in learning how Pipedrive could help improve not only the quality of your sales decks, but also your entire sales process? Why not try our 14-day free trial?

Download the Sales Presentation Templates ebook

Nail your sales presentations with this guide containing the 8 slides you need and tips on how to make them.

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