How The BlackTies magically increased revenue by 120%
High-end modern magicians The BlackTies have cast a spell over audiences in Sydney and Australia with their clever close-up tricks and incredible sleight of hand.
- Industry: Events/Entertainment
- Location: Australia
- Key feature: Automations
After integrating Pipedrive, The BlackTies increased their revenue by 120% in a year.
2x
They doubled their sales lock-in rate
120%
Amount their revenue has increased in a year
250
Number of shows they are putting on
The challenge
All four members are magicians, so sales and marketing were often left unhandled.
This meant that they were missing out on many opportunities, as lead generation was suffering, while customer management was too.
The BlackTies tried several CRMs, but none of them helped them get through their ‘to-do’ list perfectly.
The solution
The magicians turned to Pipedrive because it was intuitive to use, helped them catch up with potential leads and turned them into customers, which they were then able to stay in touch with.
Pipedrive’s simple pipeline view enabled them to get a handle on their sales funnel and track activities and revenue goals. Pipedrive’s dashboards, statistics and data exports helped them analyze their sales and figure out lock-in and conversion rates.
As magicians performing more than 250 shows a year, each deal in Pipedrive is extremely important to keep track of, especially after they are won. This was made easy thanks primarily to two features: Pipedrive's custom fields, where they can put in the details of each performance, and Pipedrive’s integration with Zapier, which allows them to sync Pipedrive with Trello.
Also, Pipedrive’s built-in automation features automatically remind the magicians to check in with clients before showing up at the event.
The results
After using Pipedrive for a year, The BlackTies’ revenue increased by 120% due mostly to their ability to provide top-notch customer service, timely communication and professional follow-up with clients and leads.
Pipedrive is a tool that aims to take the strain of tracking sales and managing leads off companies like The BlackTies.
Pipedrive’s clear dashboard views and simple pipeline make sure these magicians never miss a trick.