US company Pro Arts supports live music by providing talent and quality for clients while empowering the artists with work that they love.
By utilizing Pipedrive, Pro Arts can share live music and get a winning edge over the competition.
When Co-founders Erin and Drew Coles set up Pro Arts together, it wasn’t without its challenges. Managing stress is often a parallel task to managing sales.
The couple shares that when they first started out, Drew was full-time at university and they both worked several jobs to fund the company.
Being a married couple and business partners also presented an interesting set of challenges for Erin and Drew.
Erin and Drew explain that despite the challenges, launching a business as husband and wife has made Pro Arts the company that it is today. It has defined the personality of the company and been a key driver for the personal and positive nature of the team.
Pro Arts’ sales process surrounds treating clients with kindness and respect. Erin and Drew have learned that understanding the psychology of selling helps you develop stronger customer relationships.
Taking the time to really get to know your leads and their needs will lead to higher conversion rates.
Erin and Drew point to Pipedrive as the engine fueling sales process improvements and more personalized client interactions. The software has allowed Pro Arts to keep exceeding customer expectations.
For example, Pipedrive’s Email Integration and Custom Fields features mean Erin and Drew can both optimize the client experience, and scale their sales (and their business) faster.
Pro Arts is an exciting example of how a love of music and a love of business can give life to one another in such a powerful way.
Erin and Drew recognized an opportunity to make the industry better for artists and consumers alike, and it’s their shared quest for progress and change that makes them truly successful.
For help on how to win at sales for your business, check out these Pipedrive resources.