Best ActiveCampaign alternative

Supercharge your email marketing with Pipedrive

Campaigns by Pipedrive is a powerful email marketing tool that helps you easily capture and nurture high-value leads.

With segmentation and email design functionality, you can reach the right people with the right content, maximizing your digital marketing efforts.

14-day trial. Zero cost. Full access. No credit card required.

What to look for in an ActiveCampaign alternative

Add Campaigns to your Pipedrive CRM to combine email marketing and customer relationship management (CRM), so you can grow and nurture your target audience from an all-in-one, user-friendly interface.

Whether you’re running a software-as-a-service (SaaS) or e-commerce business, Pipedrive’s advanced features will help you maximize the value of your customer data.

Segment email lists

Group and filter your audience with advanced segmentation to deliver highly targeted automated email sequences using advanced automation

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Craft attention-grabbing emails

Easily create engaging email drips using Pipedrive’s email builder, with email templates and drag-and-drop editor

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Analyze your email marketing strategy

Track email sends and opens, monitor performance and optimize future email marketing campaigns with real-time analytics

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Automate workflows

Eliminate time-consuming admin with automation features, so you can focus on the most rewarding sales and marketing tasks

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Manage your pipeline

Streamline the customer journey and stay on top of complex workflows using a customizable sales pipeline and AI-powered Sales Assistant

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Discover key insights

Master the sales metrics and key performance indicators (KPIs) that benefit your business most with customizable reports and dashboards

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Pipedrive vs. ActiveCampaign comparison

Pipedrive’s ease of use, affordability and customization features make it one of the best alternatives to ActiveCampaign for small businesses and startups.

Despite costing more, ActiveCampaign’s Starter plan is missing sales management and email marketing features that benefit Campaigns users.

Here’s a high-level look at ActiveCampaign vs. Pipedrive.

Campaigns by Pipedrive

ActiveCampaign Starter plan

Email marketing automation tool

(limited to five actions per automation)

Combined email marketing and CRM

Unlimited audience segmentation filters

Custom analytics reports

Pricing plans

$42/mo based on 5,000 contacts

Paid plans from $79/mo based on 5,000 contacts

How combining email marketing and CRM platforms increases revenue

Without a complete view of the buyer journey and email campaign insights, sales reps and marketers can’t make informed decisions.

Everyone benefits from an intuitive email marketing hub and CRM tool. Informed by real-time customer data and marketing automation software, teams can work smarter toward the common goal of growing revenue.

Improve lead generation and create seamless marketing and sales workflows.

See more about Campaigns by Pipedrive.

Automate repetitive marketing processes

Repetitive admin can distract marketers from their most valuable and attention-demanding work.

Automation features handle menial tasks, such as compiling performance reports, so team members can spend more time strategizing.

Pipedrive’s Automations feature makes your team more productive by handling tasks like capturing data from sign-up forms, triggering autoresponders for transactional emails, webinar follow-ups, monthly email check-ins and more.

Learn about Pipedrive’s Automations.

Must-have features in your ActiveCampaign alternative

Anyone researching ActiveCampaign competitors will find plenty of CRM tools and marketing automation platforms to choose from, such as HubSpot and Mailchimp. Navigating the busy software market can be tough if you don’t know which features to prioritize.

Here are six email marketing software and CRM features that will help your business generate and nurture leads more effectively:

Your ActiveCampaign alternative should sync with any email service so marketers and sales reps can work where they feel most comfortable: the platform or their inboxes.

Seamless integration with existing tools allows data to flow between locations.

Integrate your WordPress site with Pipedrive or download integrations for e-commerce platforms like Shopify and WooCommerce or marketing tools like Constant Contact from the Pipedrive Marketplace for even more efficiency.

With seamless integration, you can connect any other tools you need, from website pop-ups and landing page builders to social media, SMS marketing and A/B testing with the Pipedrive CRM API.

Wherever you access your emails, whether in your email provider or your CRM’s mobile app, you’ll get a full and clear picture of past interactions.
If you’re switching from ActiveCampaign to a new email marketing platform, or ditching spreadsheets in favor of an intuitive contact management tool, you’ll need to transfer your customer data.

Simple data import and export capabilities minimize disruption during onboarding.

Pipedrive checks for duplicates and incomplete entries while synchronizing, allowing you to progress with clean contact lists and improve email deliverability.
Some alternatives to ActiveCampaign lock you into rigid paid plans that charge for contacts you don’t have yet.

While some tools advertise unlimited contacts and unlimited emails, most small businesses don’t need either. They just need pricing plans that scale with their list size.

Campaigns by Pipedrive scales with you. Rather than choosing between a free plan with heavy limitations or an expensive higher-tier plan, you pay based on the number of contacts you have.

You can adjust your subscriber limit up or down as your email list and marketing efforts change.
Your CRM and email marketing tools are troves of sensitive customer information, and even the smallest security breach could significantly damage your business.

Choose a service provider with robust privacy and security credentials to keep your contacts safe.

Pipedrive uses multiple security certificates, world-class infrastructure and two-factor authentication to protect your data and reputation.

Build an audience through email and nurture leads with ease

Without a steady flow of high-quality leads, your sales team will struggle to close deals and hit your revenue targets.

Email is a simple yet effective demand-generation tactic that nurtures an engaged audience.

Campaigns by Pipedrive takes the hard work out of email marketing by automating repetitive tasks and streamlining content creation with easy-to-use email templates.

See Pipedrive’s email builder.

How Trainify saves two hours every week with Campaigns by Pipedrive

Trainify’s founders were looking for tools to streamline email marketing processes and manage campaign data.

As an integrated CRM and email marketing solution with automation capabilities, Pipedrive met both requirements.

Its core CRM functionality was easy for beginners, with a short learning curve, and the Campaigns add-on meant that email and contact data could flow seamlessly between sales, marketing and customer support.

Using a single platform allowed Trainify to save money and increase efficiency. Campaigns’ email editor and email automation workflows save the small business critical time.

“Having CRM and email marketing in one tool has accelerated the preparation of campaigns, as there is no extra data import or export necessary.”

Read the full case study.