Pipedrive vs. HubSpot

HubSpot users are getting sick of all the hidden costs and feature limits. Aren’t you?

Christoffer and Todd felt let down by HubSpot’s steep learning curve, complex user experience, and the baffling array of unnecessary features. Since switching to Pipedrive, they’ve been reaping the rewards of an elegant, super-simple interface with straightforward key features and effortless setup.

Why spend hours configuring your CRM when you could use that time to sell instead?

Try Pipedrive for free


Pipedrive is an intuitive, cost-effective, and scalable CRM created by salespeople, for salespeople. Pipedrive offers unlimited contacts, custom fields, visual pipelines, and 24/7, year-round support across all plans.


HubSpot is a CRM designed for small teams. It offers a free plan, but many of the most important features are trapped behind hidden paywalls, making scaling your business difficult, stressful, and expensive.

You're in good company

More than 90,000 brands all around the world rely on Pipedrive to grow smarter.

Pipedrive vs. HubSpot at a glance

Locked features and hidden costs are recurring themes when you compare HubSpot to Pipedrive
Free trial
Price per user
$12.50 – $99
$50 – $1,200
6 users on Professional plan
Sales pipelines
Unlimited, all plans
Limited, all plans
Unlimited, all plans
Limited, all plans
Custom fields
Unlimited, all plans
Limited, all plans
Email templates
Unlimited from 2nd plan
Limited, all plans
Unlimited from 2nd plan
Limited, higher plan
Recurring revenue
From 2nd plan
Limited, higher plan
Customizable reports
All plans
Limited, higher plan
24/7 support
All plans
Highest plan only

Switch data from your old CRM easily with data import using Import2

 Disclaimer: All information, prices, and data were last verified on 15 June 2020. To report any incorrect or outdated information, please get in touch with us. For more information on Pipedrive features and costs, check out our pricing pageTo compare Pipedrive to other CRMs, visit our Comparison Hub.

What makes Pipedrive the best HubSpot alternative?

Easy to use
Highly versatile
World-class support

Based in Sydney, Visionair Media is a video production company that was regularly handling six-figure contracts before COVID-19 came along and upended everything. The pandemic forced Visionair to cut costs wherever possible, and when it came to their CRM, it was obvious that HubSpot and its plethora of hidden costs simply wasn’t a viable option any longer.

Learn about the straw that broke the camel’s back for Jim Moustakas, Visionair Media’s Director of Photography, and why he decided that the best way forward was to switch from HubSpot to Pipedrive.

Read article here

Jim Moustakas
They cut out all the functionality, even simple email functionality. HubSpot became a really basic CRM… I thought, ‘No, this is too much, for so little.’
Jim Moustakas,
Director of Photography, Visionair Media

The features you need: No more, no less

Pipedrive gives you all the features you’ll ever need, at a lower cost and with more accessible support than HubSpot provides. Why drown yourself in dozens of features you’re never going to use? 

Rather than create a ton of flashy bells and whistles, we decided to fully optimize the tools you’ll actually use and forget about burdening you with too many unnecessary distractions. We keep things simple so you can keep on selling.

5 reasons Pipedrive is the best HubSpot alternative


Thanks to the kanban-style visual pipelines, easy data migration with Import2, and a friendly, intuitive user interface, getting up and running with Pipedrive is as easy as clicking, dragging, and dropping. Once you’ve tried it out for yourself, you won’t want to work any other way.


Whether you’re getting ready to scale your business or you just need a way to customize a CRM to your particular industry, Pipedrive’s got you covered with a wide range of fully customizable features, fields, and options. Unlike HubSpot, our sales pipelines, custom fields, and contacts are unlimited, no matter which plan you’re on.

Constant support

For some people, 24/7 means Monday to Friday. For us, it means every user can access our support team, every minute of every day. Our average response time is just two minutes, meaning you don’t need to lose precious sales time waiting for an issue to get resolved ever again.

Mobile superiority

In today’s competitive, high-speed sales environment, you’ve got to have access to everything you need, whenever you need it. Mobile users give our apps 4.8/5 (iOS) and 4.4/5 (Android), and it’s hard to argue with scores like those.


HubSpot’s free plan looks great until you realize that many of the most important features come with built-in limits you’ll need to upgrade to fully unlock. The last thing you want when you’re bringing in sales is to be slapped with another payment every time you try to scale. Pipedrive offers a free trial so you can make an informed decision for yourself, and once you’ve signed up you get exactly what you paid for — without any hidden costs.

Pipedrive’s game-changing impact on Monterail

After switching from HubSpot to Pipedrive, Monterail has seen its conversion to call rate increase by 35%, while its call to qualified customer rate has been boosted by 10%. 

Monterail’s conversion figures are skyrocketing, but it’s not just the salespeople who are taking their work to the next level — management, marketing, and customer support are all making the most of Pipedrive’s intuitive interface and powerful tools to turbocharge their performance across the board.

Monterail streamlined its entire workflow by migrating from HubSpot to Pipedrive, and it’s got the numbers to prove it was the right decision. Do you really want your business to miss out on that kind of success?

Jan Solecki
Pipedrive organizes my work in such a useful way that I spend most of my workday inside it… I don’t have to waste time thinking about what stage my projects are on or what the next steps will be.
Jan Solecki,
Account Executive, Monterail

Want to see the difference for yourself?

Seamless integrations for super-powered sales

With Pipedrive’s app marketplace, you’ll have immediate access to hundreds of integrations (such as Zapier, Slack, Xero, Quickbooks, and PandaDoc) each and every one of which has been designed to help you automate tedious processes and sell more effectively. 

We also make our API readily available to developers, which means the marketplace is continually updated with brand new apps. This lets you customize your CRM to sell better than your rivals who are still using HubSpot.

Pipedrive leads top industry comparisons

Info-Tech / Software Reviews CRM report

SoftwareReviews, a division of Info-Tech Research Group, published its 2019 Customer Relationship Management (CRM) Data Quadrant Awards naming Pipedrive as the industry leader.

The highly detailed, full category report uses real review benchmark data from CRM software users.

View Info-Tech report

Founded by Adam Graham, development consultancy Gray Matters helps creative and marketing agencies win new business and realign their brand positioning.

Because the work Gray Matters does varies so much from client to client, having a versatile and completely customizable CRM was vitally important to the company. In addition to being flexible, though, Adam needed to ensure his CRM would still allow him to maintain a simple, practical sales pipeline. Pipedrive ticked all the boxes, and 18 months post-adoption Gray Matters had the figures to prove it made the right choice, with its conversion rate having grown from 20% to 30%.

Read article here

It was the fact that it was customizable. That is my favorite feature within the CRM system. It’s that ability to tag somebody, a prospect or a client, in seconds.
Adam Graham,
Founder and Managing Director, Gray Matters

Pipedrive vs. HubSpot: What the users have to say

We could talk for hours about the differences between Pipedrive and HubSpot, but we’d rather let the users speak for themselves.
Used by more companies
90,000 customers
56,000 customers
Better iOS mobile app
4.8 stars
4.6 stars
Better Android mobile app
4.4 stars
4.3 stars
Capterra reviews
Easier to use
4.6 stars
4.4 stars
G2Crowd reviews
Easier to set up
8.7 out of 10
8.3 out of 10

Scale the smart way

Multiple sales pipelines make it possible for separate departments to manage their own unique product catalogs, processes and sales cycles. Reporting, forecasting, and recurring revenue reports mean big businesses can get granular with their own sales success stories.

Our features are simple enough for small teams, powerful enough for huge organizations, and flexible enough to grow with you every step of the way. Take the uncertainty out of the scaling equation and get ready to kick your business up a notch.

No industry left behind

Whether you work in real estate, financial services, consulting, or any of the other dozens of industries that need a CRM, you need a way to tailor your software to suit the work you do. We know that different fields require different toolsets, which is why every aspect of Pipedrive has been designed to make it easy for you to tweak it to your liking. 

As a specific, real-life example of industry customization, let’s take real estate. Realtors could add new leads with industry-specific details using Pipedrive’s custom fields, customize their activities to reflect their day-to-day, and adapt their reporting dashboards to track the most important metrics for their line of business. Rather than change their workflow to fit their CRM, with Pipedrive they can mold their CRM around the work they do.

No matter what your industry is, your job is to sell as effectively as possible, and our job is to make your job easier. Let’s work together.

How our customers are growing their businesses with Pipedrive

As a long time user of SFDC and other CRMs, I love the simplicity and intuitive nature of Pipedrive. My favorite feature is the automated pop-up forcing the next step.

Ryan RobertsFounder & CEO, Bustld, LLC
Ryan Roberts

Pipedrive mixes features and design that allows our team to streamline our operations. It was very easy to get up and running with Pipedrive compared to SalesForce.

Michael LiedtkeEngineering Manager, Escrow.com
Michael Liedtke

The ability to completely customize the data fields and workflow gives me a tailor made CRM. Much different than my past experiences with these types of programs! The mobile app is just as functional as the desktop version, and even has a few little extras.

Chris WolpertManaging Member, Group Benefit Solutions
Chris Wolpert

Sell more, stress less

Spend less time dealing with annoying details and more time selling, courtesy of Pipedrive’s robust features and elegant user interface.

Custom product catalogs
Leads inbox
Full email sync
Apps and integrations
Data security
Activity management

Sell more. Pay less. Try it free!

Full access. No credit card required.