Keeping track of customers through email and spreadsheets is a good starting point for small businesses but isn’t always sustainable as they grow.
To manage customer relationships at scale, you need customer relationship management (CRM) software. CRM software enables you to maximize conversions, boost customer retention with a positive customer experience and make better business decisions with insights and data.
With Pipedrive’s customer management software, you can manage your entire company’s sales pipeline through one easy-to-use application. Spot opportunities, measure results and increase profitability.
Full access. No credit card required.
While it might seem like more work to find, implement and use a customer management tool, a CRM simplifies customer management by automating admin and communications. This frees up your sales team to focus on building relationships and closing deals.
Make manual data entry a thing of the past. With the right tool, you’ll spend less time handling data and more time selling.
Instead of being a weekly reporting platform, sales management software should be an easy one-stop shop for all your sales tracking needs.
A single, streamlined view of your sales process gets your team on the same page. Supporting apps and integrations are also a must.
Flexible sales management systems help you to develop the perfect solution for your business. A user-friendly platform makes it easy to tailor your pipeline and create custom dashboards and reports.
Mobile access is crucial when you’re actively selling and messaging customers in the field. CRM apps make it easy to manage communications in real time and prevent information from falling through the cracks.
To boost your profits, you need to measure key activities and forecast sales growth at a macro level.
The best customer management tool doesn’t just help you with day-to-day customer touchpoints, it’s designed to make you more profitable.
Pipedrive’s customer management software for small businesses and multinational corporations includes a visual sales pipeline and customizable reporting dashboards that track important metrics:
The number of deals in your pipeline
The average size of a deal in the pipeline
Customer conversion ratio: the percentage of deals that actually close
How long deals actually stay in the pipeline – your sales velocity measured in days
The sales activities that are driving the most deals
Which source is providing you with the best leads
A forecast of the revenue you will earn by closing the deals in your pipeline
With the right software, you can measure metrics that are crucial for profitability and improve your customer management process through the customer lifecycle.
A centralized customer management system saves you the time and hassle of manually digging for contact details. It also makes it easy to access previous correspondence and contact leads from the platform.
Track customer data and conversations all in one place with a CRM for customer management.
With Pipedrive, you can:
Send an email or SMS or start a call with a click from a contact’s page
View and respond to all leads and messages from your centralized Leads Inbox
Send personalized emails at scale with merge fields and customizable email templates
Integrate with social media and messaging platforms to easily connect with leads and contacts
Create a positive customer experience with segmentation that delivers relevant content to your audience at the right time.
Use customizable filters to target contacts who meet specific criteria related to deals, activities, products and campaign data. The no-code interface makes it simple to set up and run.
With targeted communications and marketing automation, you’ll see higher customer engagement.
While you build your customer experience, you also need to strengthen your internal processes for a healthy customer management system.
Pipedrive’s customer management app automation features save sales reps time by…
Auto-creating a deal when a qualified lead is added
Adding activities whenever a deal moves along the pipeline
Letting users transfer deals between reps and add internal comments
Providing adaptable automation workflow templates
At DashThis, account managers handle not only traditional sales tasks, but also onboarding and customer support. They needed a way to stay organized so they could focus on managing client relationships.
They chose Pipedrive to help the team perform all customer management functions from one centralized hub. With it, they consistently meet and exceed customer expectations, boosting retention rates and reducing customer churn.
“For me, not a single day goes by without using Pipedrive! This tool is not only useful, it’s necessary for the quality of my work. It helps me remember what actions I need to do in order to close a deal. Being able to efficiently adapt our service to each individual client not only impacts the quality of our customer service on a daily basis, but ultimately, our churn rate and conversion rate.”
Laury, Account Manager at DashThis
Get the most out of Pipedrive with apps designed to empower customer relationship management, including customer support, email marketing campaigns, social media and chatbots
Convert website visitors into leads by interacting with customers in real time on your site. Keep track of progress by logging your conversations in Pipedrive.
Engage website visitors and build relationships with the Live Chat and Web Forms tools in the LeadBooster add-on.
Access customers’ tickets and customer information to streamline customer support and communications.
Prioritize and solve customer support interactions with Pipedrive’s integration with Zendesk.
Handle customer support and inbound leads on Facebook Messenger directly from Pipedrive.
Manage Facebook business communication without switching between apps using the Facebook Messenger integration.