Lead capture software
Capture quality leads before they drift elsewhere
Leads are your business’s bread and butter. Nurturing them is key to keeping your business running and winning more prospects.
With lead capture forms, you can capture web visitors, email recipients and social contacts. What’s more, you can customize templates and automatically sync leads to your CRM to enrich contact data.
Pipedrive’s Web Forms – which is part of the LeadBooster add-on – is a lead capture form builder that allows you to convert more qualified website visitors. Small business and enterprise teams can use Web Forms to improve their landing pages’ lead-generating power and get new deals in their pipelines.
Full access. No credit card required.
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Pipedrive’s key lead capture features
What to look for in lead capture software
There are plenty of lead capture solutions available, but only a handful have the power to support today’s demanding sales and marketing workflows. To make sure you choose the right solution, look for the following features:
Easy setup: Create and integrate lead capture forms with a few steps and zero complex processes.
Customization: Choose a template and select the contact data points you need for tailored, no-fuss lead capturing.
Workflow automation: Save time and nurture leads with automated workflows like document sending and email marketing automation.
Sync with your CRM: Feed lead data straight into your CRM so your sales team can act quickly.
Full pipeline visibility: Gain actionable insights to constantly improve your lead generation funnel.
Customize your online forms
Marketing and sales goals vary from business to business, meaning there’s no “one-size-fits-all” lead capture system.
With Pipedrive’s web forms builder, you can create forms that align with your lead-capturing goals. Select a layout and color scheme that aligns with your branding and create fields for the data you need.
Refine your process well after it’s done: test new form fields or CTAs (calls to action) and optimize the conversion power of your lead capture forms.
Start conversations with website visitors
Lead qualification can be a slow and painstaking process. Wouldn’t you rather invest that time in closing more deals?
Luckily, you can speed things up with interactive tools like web chat, engage with leads on your landing pages and help them get answers instantly.
Pipedrive’s automated Chatbot allows sales leads to find information that’s relevant to them without contacting a salesperson or customer support. If they can’t find what they’re looking for, it directs them to a human representative in real time.
Automate your follow-up workflows
Not all leads are ready to buy. Some need nurturing and appearing too eager might cost you future sales.
With email automation, you can strike a balance and nurture leads on their terms.
Give your potential customers the right information at the right time without completing tedious manual tasks. Segment leads based on data from Pipedrive’s Web Forms and Live Chat, then engage them with personalized content, testimonials and incentives.
Integrations to power your lead generation and lead capturing
Boost your lead generation and lead capturing functionality with access to the hundreds of integrations in Pipedrive’s Marketplace.
Livestorm
Create marketing videos, landing pages and email sequences to engage your leads. Host online events and capture leads with the Livestorm integration.
involve.me
Help your lead generation efforts stand out and succeed. Add interactive elements, like quizzes and calculators, and provide value and fun for your leads with the involve.me integration.
Wisepops
Send data collected from website popups and site bars straight to your CRM. Target and segment leads from your website with Pipedrive’s Wisepops integration.
Google Meet
Manage all Google Meet calls with leads and colleagues from within your CRM. Create your unique meeting link and join calls in one click with the Google Meet integration.
Zapier
Create complex automation workflows and connect data sources. Build the best lead capture tool for your business needs with the Zapier integration.
Surfe
Make capturing leads from LinkedIn quick and easy. Seamlessly organize leads and import them to your CRM in one click with the Pipedrive Surfe integration.
LeadBooster add-on
Get more leads with this powerful and easy-to-use lead generation toolset. In addition to Chatbot and Live Chat you can engage inbound leads with your Web Forms, or find outbound leads with Prospector. LeadBooster can be added to any Pipedrive CRM plan. This add-on includes:
Chatbot
Live Chat
Prospector
Web Forms
Chatbot
Live Chat
Prospector
Web Forms
Starting from
per company per month, billed annually
or $39 per company per month, billed monthly
How Pipedrive boosted Quru’s leads by 34% in 6 months
Quru, a Finland-based digital analytics platform, struggled to draw actionable lead insights from its website visitors and potential customers.
Using Pipedrive and the Leadfeeder integration, the company gathered more insights about its sales leads and how to act on them. These insights let Quru follow up and improve conversion rates efficiently across its entire sales pipeline.
“[Pipedrive] has helped us improve our funnel stages and measurement capabilities while keeping the ability to build up contact and organization-level history about past activities and deals.”
