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Score CRM

Improve qualification and close rate with lead scoring

Your leads are as diverse as your prospects. To convert them into deals, you need to tailor your actions and address their needs.

Lead scoring software qualifies and categorizes leads based on key attributes so you can take the right actions to engage them.

Use Pipedrive’s custom fields and automatic lead assignment features to capture, segment and prioritize your prospects according to your unique business needs.

14-day trial. Zero cost. Full access. No credit card required.

Lead score CRM







What to look for

What to look for in lead score CRM software?

The best CRM tool for lead scoring helps you qualify and prioritize prospects to turn them into customers.

  • Lead prioritization: Declutter your workspace with lead labeling and grouping in your Leads Inbox.

  • Pipeline visibility: Stay in control and track your process from lead generation to closing deals with total pipeline visibility.

  • Activity and goal management: Track progress and take calculated steps with granular activities and goals.

  • Sales automation: Reclaim time spent on admin and focus on high-yield activity with sales automation software.

  • Lead distribution: Automatically route new sales leads and prospects to the right person or team with lead distribution software.

Auto-fill crucial lead details

Essential information about your leads could be sitting somewhere like on LinkedIn – and this data blind spot could cost you the deal.

Collect all the information you need to pre-qualify leads and close every sale. Keep a single source of truth across data sources without manual data entry.

Auto-fill useful information pulled from around the web and get a better picture of your leads with Pipedrive’s Smart Contact Data.

Smart Contact Data

Prioritize leads to pinpoint the hottest opportunities

Pursuing leads that aren’t ready to buy can prevent your team from hitting targets.

Prioritize your leads to pinpoint those further along the buyer journey, so you can strike while the iron is hot. Nurture contacts with longer sales cycles, giving your reps more time to champion your solution.

Pipedrive’s lead management features in the CRM and LeadBooster add-on help you double down on the hottest opportunities.

Gain a 360-degree view of your sales cycle

Lack of pipeline visibility makes it difficult to know when to increase deal volume or nurture what you’ve already got.

Catch bottlenecks before they get out of hand, spot prospects that need attention and assign deals to reps with granular views of your sales pipeline.

Seamlessly run your sales process with Pipedrive’s sales process management features.

Streamline lead scoring in your CRM system

Administrative tasks are essential to running your business but can take up hours of your sales teams’ valuable time.

Automating low-value admin tasks, like deal and task creation, allows you to focus on scoring leads and forging strong relationships with customers.

Pipedrive’s automation features enable you to auto-fill contact details, schedule follow-up reminders and send personalized emails without lifting a finger.

Integrations to supercharge your CRM’s lead scoring

Boost your lead score CRM’s functionality with powerful apps, add-ons and integrations

Web Visitors

Pin down which organizations engage with your content. Uncover new leads and get to know existing customers with the Web Visitors add-on.


Get notified when hot leads return to your website so you can reach out or retarget them. Find out when leads are “ready to buy” with the Adinton integration.


Set up custom events, like button clicks and app engagement, to qualify more leads in less time. Sync lead scores to your Pipedrive contacts with the Salespanel integration.


Identify qualified leads on all your sales channels, including your website, social networks and in email traffic. Harness real-time AI lead scoring technology with the GetQuanty integration.

LeadBooster add-on

Get more leads with this powerful and easy-to-use lead generation toolset. In addition to Chatbot and Live Chat you can engage inbound leads with your Web Forms, or find outbound leads with Prospector. LeadBooster can be added to any Pipedrive CRM plan. This add-on includes:


Live Chat


Web Forms


Live Chat


Web Forms

Starting from


per company per month, billed annually
or $39 per company per month, billed monthly

Surfawhile Case Study

How SurfaWhile tripled its leads and cut costs with Pipedrive

Surf holiday company SurfaWhile relied on spreadsheets to manage sales. The company needed a system to help generate inbound leads while streamlining current workflows.

Pipedrive helped SurfaWhile unify its processes, while the LeadBooster add-on allowed the company to generate almost three times more leads.

“Pipedrive mainly has the huge advantage of working in a very centralized way – we can integrate almost the entire sales and marketing process into one system.”

Read the full case study

Lead score CRM FAQs

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

Power up your lead scoring and close more deals today