Even though email announcements are often used for internal and company-related matters, such as the promotion of an employee, they are also helpful in executing your sales and marketing email plans.
In this article, we’ll share eight types of email announcement templates you can use in your email marketing campaigns to drive conversions and sales.
This type of announcement email has the purpose of introducing a new business or location. It also allows a company to reach out to an existing customer base instantly through their inboxes, instead of relying on mainstream channels such as TV advertisements or printed media.
If you have an existing subscriber base, you can leverage this valuable contact list to share key business updates that help your brand stay top of mind. Note that business launch emails are mainly used by two types of businesses:
(Personal) brands that have built a reputation and are now releasing their own store, service or product.
Existing businesses that have built a customer base and are now opening a new store in a different area (or launching a new online retail store).
Let’s look at an announcement email for the second instance: Opening a store in a new location.
In this example, you can see how effectively ELOQUII is announcing their new store‘s location. They start by mentioning the area of the new location and follow up by showing an image with all their store locations to remind their customer base where they’re open.
Below the announcement of the new store, they make an irresistible offer of a free styling appointment and have a very strong and visible CTA.
Whether you want to incorporate graphic designs into your email or keep things simple with text only, the following template is a great sample that you can adjust to your needs.
We are excited to announce that, due to our remarkable growth over the last [enter number] of years, we are expanding!
In fact, we are opening a new store in [enter location and specifics].
We invite you to celebrate with us during the big opening day on [enter date]. There will be many exciting surprises, including irresistible discounts.
[Add specific CTA depending on your specific offer] If you want to make use of your opening day discount, please click on the button below so we can send you the discount code.
See you there.
Team [name of your brand]
A product launch announcement email, as the name suggests, is sent with the purpose of announcing the launch of a new product, new feature, new release or an upcoming event related to a product.
It’s a great way for brands to expose their new product or service to their already existing subscriber database. Letting them know what’s new ahead of everyone else fosters a sense of exclusivity and can be effective in increasing early traffic to your landing pages.
In general, there are three main ways in which new product launch emails are used:
Product launches (such as a new product line)
Software product launches (such as a new SaaS business)
Feature releases (an updated version of a product)
When it comes to product releases, it’s challenging to give an example that everyone can identify with. After all, depending on the type and niche of the product, one email may look vastly different from another.
In this case, we chose to illustrate an example that shows exactly what a personal brand‘s email should look like.
Caspar has pivoted slightly into a new industry: pets. However, they know that the customers who appreciate their mattress might want to share their sleeping experience with their furry friends.
In this email, Caspar focused on the product itself and featured an eye-catching image. They know that people receiving the email are likely to already be converted advocates, so the CTA at the bottom takes them straight to the product page.
Here’s a simple template you can use for your next product launch email. Be sure to send this out on the launch day itself.
The new [product name] is finally here!
What makes the [product name] different is [give an introduction to the product and why people may want to buy it]
You can order your [product name] directly from our webstore or find it on Amazon.
[Add promotion or offer if needed] The first 100 people that make an order will receive free shipping.
[Add CTA button]
When it comes to software release announcement emails, the first thing that may come to mind is to release your new app to an already existing subscriber base.
For example, if you’re a fitness influencer, you might be thinking about building your own fitness application to help your clients train better and scale your business.
Here’s an example from card company Greetings that built and released its own application.
The email starts by instantly letting the reader know what it’s all about: a new application. What follows is a quick intro to the product.
In this case, the design of the email is important, given that it highlights the visuals users will be able to access when creating their own greeting cards through the app.
The company is also very specific about the product features and how it works, which helps remove friction and a potential barrier to download. Getting ahead of FAQs like “what is this app and how does it work” helps customers make more informed decisions, and simplifies their journey.
You can use the following sample as a foundation to build on and adjust depending on your product.
We are excited to announce the release of our new app, [name of app].
[One-liner introduction about the app and its function]
In the last few months, we have been tirelessly working to improve our product/service and we believe that [name of app] will help you enjoy your experience with [company name] even more.
So what is [name of app] all about?
[Explain the purpose of your app with visuals and in detail, focusing on the features].
You can download our app directly from the App Store and Google Play starting [release date].
[Add CTA button to download the App]
The release of a new feature calls for an exciting announcement email. Whether or not you run dedicated marketing campaigns for a tech product or service, improving your offer in any sort of way calls for communication with your fans and users.
This feature release announcement from Carbonmade has a beautiful design and email copy to effectively convey a simple message to its audience.
Thanks to the fun visuals and an upbeat tone of voice, the users understand the new features.
When it comes to a new feature release, structuring your email will highly depend on your company’s tone of voice.
For example, a big company, such as Microsoft will likely announce their updated version of Windows in a different way than a smaller company will introduce an update to its software. Their audience, pricing, features and reach are vastly different to each other, which calls for varied structures and messaging.
In this case, and to stay in line with the example provided, we’ll focus on smaller-scale businesses with a friendly and relaxed tone of voice. You can, of course, adjust this template to your needs and add visuals or further explanation if necessary. In this one, we kept things relatively simple.
Our new, updated version of [product] is finally live!
We made sure to [give a short intro about what makes the updated version different].
Ready to download the updated version?
Click on the button below to get started!
Pre-order announcement emails are usually sent before the official launch of a product to create more hype and gain an idea of the initial orders the company will need to fulfill.
Pre-order emails can also serve as teaser emails that send the reader to an external landing page where, before placing an order, they will have the opportunity to read more about the product. Depending on your brand positioning, your email campaign can also include exclusive discounts or limited-time pricing offers to early bird customers to create a sense of urgency.
Apple needs no introduction. This is also probably why this email is barely 20 words in length. When structuring your own pre-order email, however, you may want to add a bit more copy than Apple does here.
The example above has two calls to action, with the main focus on the Pre-order button. Users can learn more about the product by clicking on the second call to action right beneath: Learn more.
Are you searching for a template to create your own pre-order announcement? Try the following:
The big day has finally come! We just finished [the product, e.g. finished writing our latest book, and waiting for the editor to go through it].
Before we release the [product] on [your website] and Amazon, we’d like to reward all our loyal supporters by allowing you to pre-order the [product], before anyone else.
[Add an element of scarcity, e.g. There will be only 2000 books printed in this printing round, so be fast!]
[Add CTA, e.g. Pre-order now]
When it comes to pre-order announcement emails, the examples above can also be used, with some slight edits depending on the situation (e.g. to inform readers about event or webinar announcements).
Often, within a company, it may be challenging to communicate changes with all employees on the spot. As such, companies will often share important information with their employees through email announcements.
One of these cases is a promotion announcement email, which employees may receive during transition periods. These types of emails are usually more formal and use a professional tone.
The sender starts by addressing all the staff, making the announcement in the first paragraph. In the remaining paragraphs, the sender mentions the promoted employee’s achievements and new responsibilities, which can work to boost company morale and loyalty.
You can use the following template for a promotion announcement.
Dear fellow staff,
I am pleased to announce to all of you that [employee name] has been promoted to [new role within the company].
[Name] has worked here at [company’s name] for [length of time], and was instrumental in [address some important work and achievement].
Aside from exceeding expectations in the performance of his duties, [employee name] showed his/her/their team spirit by simultaneously helping others improve their work output. We are happy to reward that kind of hard work and dedication.
Please join me in congratulating [employee name] on this exciting news.
Emails sent out within a company to announce a new position available for recruitment is often referred to as an open position announcement email.
If you’re responsible for the task of filling the open position, then this is the email type you need to send. Here’s an example of what this email looks like.
Here’s an example we created ourselves:
If you have been following the developments within our company, you probably came across our latest job opening. For those of you who are not aware, we are currently hiring an HR manager. This announcement will be shared with external sources on a later date, but first we would like to get some eligible candidates from within our company.
If you‘d like to get more information on the specific role and get a full description of what our ideal candidate looks like, please click here. If this job role interests you, do send us your CV and give a brief explanation as to why you are the perfect person for this role, by replying to this email.
If you have more questions, feel free to ask [hiring manager’s name], who is available in their office from 9.00-11.00.
As you can see from the example above, the sender chooses to introduce the role within the company before posting it to external websites. They keep the email short and adds a link to more information the candidates may need. It’s a straightforward and comprehensive way to get the point across.
It’s quite common, within large companies, to introduce new employees by sending out internal email notifications to all existing staff.
No matter the position this person undertakes in the company, it’s a good idea to use this strategy so that everyone has a good understanding of the new person’s role
Here’s an example of what this email looks like.
Catherine introduces Ann to all the staff of Mediquick, mentioning she will be the new addition to the customer service team. It’s a great way to make everyone aware of Ann and encourage people to welcome her.
The sender of the email makes sure to mention that, for those directly involved and have to communicate with Ann on a regular basis, there’s an appointed person to help out.
Finally, she shares some personal information about Ann to find points of common interest and make the new addition feel more welcome in the work environment.
Below is a generic template you can use to introduce a new employee. Of course, feel free to adjust according to your needs.
We are pleased to announce that we found the best candidate for our long-lasting open position [enter job position]. We decided to bring [new employee’s name] to the team as his/her/their knowledge matches and exceeds the requirements for the role.
[New employee’s name] has worked in [give a short description of previous roles and responsibilities].
During his/her/their first month, [name] will be assisting our new hire to learn more about his/her responsibilities, the company culture and the expectations within the company.
We hope and assume you will make the first step and introduce yourself to our new [job role], helping him/her/them adjust to the pleasant atmosphere of our company as quickly as possible.
We hope that the samples and templates we’ve shared in this article help you write more effective announcement emails. A few more tips before we end:
Make sure to use appropriate email subject lines that concisely describe what the email is about
Email copy headings, fonts and visuals should reflect your brand style and be incorporated in a clear and appealing manner to catch the reader’s attention
Ensure that the email announcement is sent to the right email list (if segmented) and target audience to avoid confusion
For more email marketing tools, insights and tips, check out our article on cold emails.
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